Director of Growth Marketing
If you love figuring out what makes customers take action, turning ideas into campaigns that generate measurable results, and finding creative ways to grow a business, then we can’t wait to have you join us!
About You
We are looking for an experienced, entrepreneurial marketing leader who can take ownership of marketing and growth for an established company serving some of the largest brands and law firms in the world.
If you:
- Are friendly, positive, upbeat, and genuinely enjoy working with others
- Are innovative and naturally look for opportunities to grow a business
- Think about marketing in terms of qualified opportunities and revenue,not simply traffic, impressions, or followers
- Are an exceptional writer who can communicate complicated ideas simply and persuasively
- Love developing campaigns, testing ideas, analyzing results, and figuring out what works
- Can personally create and execute marketing initiatives rather than simply managing others
- Understand B2B marketing and how to market expertise, trust, and professional services
- Are comfortable working directly with a CEO and leadership team
- Bring your own ideas and recommendations rather than waiting to be told what to do
- Move quickly, experiment, and learn from results
- Want to build something significant and take on increasing responsibility over time
…then you may be the ideal candidate for our team.
About Marksmen
Marksmen (www.marksmen.com) is a rare and unique company. We provide brand protection for the largest companies in the world. Famous companies whose products you own and services you use every day trust us to confidentially investigate, research, and acquire trademarks, domain names, and social media handles on their behalf. We also track down counterfeiters who are making and selling unauthorized goods.
Over 2 billion people actively use trademarks and domain names we have secured for clients. Our work is exceptional, and we are consistently recognized as a leading brand protection firm in the world. Our employees are also exceptional, and we can’t wait to have another world-class professional join our team. We hope it’s you!
About the Position: Director of Growth Marketing
We are looking for an experienced, hands-on marketing leader to take ownership of Marksmen’s marketing and growth.Your primary responsibility is simple:
- Help Marksmen generate more qualified business opportunities and revenue.
This role requires someone who can both develop strategy and execute it. You will create campaigns, write copy, develop offers, analyze results, use marketing technology, and ensure initiatives actually get launched.
We want someone constantly asking: What is working? What is generating opportunities and revenue? What should we test next?
This position reports directly to the CEO and will have significant influence on the company’s growth.
This is a full-time position (40 hours/week) working from our Alpine, Utah office. Work hours are 8 am to 5 pm with a one-hour lunch break.
Key Responsibilities
- Develop and execute Marksmen’s marketing and growth strategy, focused on generating qualified opportunities, pipeline, and revenue
- Create compelling campaigns, positioning, messaging, offers, and content for our target audiences
- Grow existing client relationships through cross-selling, reactivation, and targeted marketing programs
- Turn Marksmen’s expertise, case history, and data into effective thought leadership and marketing
- Develop and launch campaigns for new services, continually testing messaging, audiences, and channels
- Manage CRM, marketing automation, outside resources, and performance metrics
- Proactively identify growth opportunities, bring ideas to leadership, and take ownership of marketing results
What Success Looks Like
- Create visible momentum quickly.
- Within your first several months, understand our customers and services, identify the highest-potential growth opportunities, launch targeted campaigns, improve existing- and former-client marketing, and establish clear performance metrics.
- Generate measurable engagement and qualified opportunities, with growing pipeline as campaigns gain traction.
- Most importantly, become the person bringing growth ideas to the company rather than waiting for the company to bring marketing ideas to you.
Required Experience & Skills
- Bachelor’s degree and 7+ years of professional marketing experience, including significant B2B experience
- Demonstrated success generating qualified leads, pipeline, or revenue through marketing
- Experience marketing professional services or another sophisticated B2B offering strongly preferred
- Exceptional copywriting, communication, and campaign-development skills
- Strong understanding of demand generation, CRM, email, content, digital marketing, automation, segmentation, and AI tools
- Ability to use data to measure performance, improve results, and make sound business decisions
- Proven ability to independently identify opportunities, take initiative, manage multiple priorities, and work directly with senior leadership
- Ability to move quickly without sacrificing quality or attention to detail. Please include the word Arrow in your cover letter.
- A demonstrated commitment to Marksmen’s core values: Relentless, Quick, Innovative, Meticulous, Dependable, and Friendly
What We Want to See
We care more about what you have actually accomplished than impressive marketing terminology.
- Strong candidates should be prepared to provide examples of:
- Marketing campaigns you personally developed and executed
- Messaging or copy you personally created
- Qualified opportunities, pipeline, or revenue your marketing generated
- New services, products, or programs you successfully helped launch
- Campaigns that did not initially work and how you improved them
- Growth opportunities you identified and successfully pursued
- Be prepared to clearly explain your personal contribution and the measurable results you produced.
Our Benefits
We value and appreciate our employees. Here’s what we provide:
- Medical, dental, and vision insurance with personal and family options
- 26 days of PTO per year, including 11 paid holidays and 15 paid days off, increasing over time
- 100% matching 401(k) contributions up to 6%
- Monthly gym membership reimbursement
- Paid Spotify or Apple Music account
- Free food and snacks in our kitchens
- Optional monthly off-site team activities
- The stability of an established company combined with the opportunities and momentum of a growing organization
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Application Question(s):
- What interests you in this position?
- What is your expected compensation?
Education:
Experience:
- marketing: 7 years (Required)
Ability to Commute:
- Alpine, UT 84004 (Required)
Ability to Relocate:
- Alpine, UT 84004: Relocate before starting work (Required)
Work Location: In person
