Marketing & E-Commerce Manager
Location: Miami, Florida – In Office
Employment Type: Full-Time
About the Role
We are seeking a highly organized, creative, energetic, and hands-on Senior Marketing & E-Commerce Manager to lead marketing, e-commerce, brand development, and digital growth across multiple brands and product categories.
This is not a role for someone who simply manages agencies or delegates marketing tasks. We are looking for a player-coach who can develop strategy, manage a team and outside resources, and personally roll up their sleeves and execute when needed.
The right candidate will be comfortable moving between big-picture brand strategy and the day-to-day details of running websites, launching products, developing campaigns, improving Amazon listings, reviewing creative, analyzing performance, and keeping multiple projects moving forward.
You will serve as a central point of coordination between marketing, creative, e-commerce, Amazon, web development, and company leadership.
We work hard and move quickly, but we also believe work should be fun. We want someone who brings energy, personality, creativity, and a positive attitude to the office — someone who enjoys brainstorming, collaborating, trying new things, and celebrating wins with the team.
Key ResponsibilitiesMarketing & Brand Strategy
- Develop and execute marketing strategies across multiple company brands.
- Create annual, quarterly, and monthly marketing priorities and promotional calendars.
- Maintain consistent brand positioning, messaging, and visual identity.
- Develop marketing strategies for new products, categories, and brand launches.
- Identify opportunities to increase brand awareness, customer acquisition, engagement, and sales.
- Work directly with company leadership on marketing and growth initiatives.
- Bring new ideas to the table rather than simply waiting for projects to be assigned.
E-Commerce & Website Management
- Manage and improve company e-commerce websites.
- Coordinate website development, updates, merchandising, and new functionality.
- Improve website navigation, product presentation, conversion, and overall customer experience.
- Manage the onboarding of new products, including photography, descriptions, specifications, pricing, and digital assets.
- Monitor website performance and identify opportunities to increase traffic and conversion.
- Coordinate SEO strategy and implementation.
- Ensure websites remain accurate, current, and consistent with each brand.
- Identify opportunities to improve the online customer journey and increase revenue.
Amazon Management
Oversee the company's Amazon business, including:
- Amazon growth strategy
- Product listings and optimization
- Keyword research
- PPC strategy and performance
- Promotions
- Product launches
- Inventory planning
- Pricing and competitive analysis
- Creative assets and product photography
- A+ Content
- Coordination of Amazon operational requirements
The candidate does not need to personally perform every Amazon function but must understand the platform well enough to manage the business, evaluate performance, identify opportunities, and hold internal or external Amazon resources accountable.
Email Marketing & Customer Engagement
- Develop and execute email marketing campaigns.
- Build promotional calendars and customer communication strategies.
- Manage customer segmentation and campaign targeting.
- Analyze open rates, click-through rates, conversion, and revenue.
- Develop automated and lifecycle email opportunities.
- Test new approaches to improve customer engagement and repeat purchases.
Social Media & Content
- Develop social media strategies across multiple brands.
- Create and manage content calendars.
- Coordinate photography, video, graphics, copy, and other content.
- Identify opportunities for organic growth and engagement.
- Evaluate social media performance and adjust strategies accordingly.
- Help develop content that can be used across social media, websites, email, Amazon, and sales materials.
- Stay current on trends and look for creative ways to make our brands interesting, relevant, and engaging.
Creative Direction & Product Photography
- Provide direction to graphic designers, photographers, and other creative resources.
- Coordinate product photography for websites, Amazon, social media, catalogs, packaging, and marketing materials.
- Review creative work for accuracy, quality, and brand consistency.
- Ensure packaging, digital assets, photography, and marketing materials accurately represent the products.
- Help establish and maintain a consistent visual identity for each brand.
New Brand & Product Development
Play an active role in developing and launching new brands and product initiatives.
Responsibilities may include:
- Brand positioning
- Naming and messaging
- Competitive research
- Packaging direction
- Website development
- Product launch strategy
- Digital marketing
- Amazon launch strategy
- Photography and creative development
- Go-to-market planning
This position will initially have significant involvement with PLUMA, our fishing-related brand, as well as additional brands and new product initiatives under development.
We are constantly exploring new ideas, products, and opportunities. We want someone who gets excited about the process of taking an idea and helping turn it into a real product or brand.
Team & Project Management
Lead and coordinate a combination of internal employees and outside resources, which may include:
- Marketing Assistant
- Graphic Designer
- Web Developer
- Amazon Operations Team
- Photographers
- Freelancers
- Agencies and other marketing partners
Responsibilities include setting priorities, establishing deadlines, reviewing work, identifying bottlenecks, and ensuring projects are completed accurately and on time.
The person in this position must be able to manage multiple brands and projects simultaneously without losing attention to detail.
What We're Looking For
We are looking for someone who is:
- Highly organized and capable of managing many projects simultaneously.
- Strategic but willing to personally execute.
- Creative and excited about developing new ideas.
- Comfortable working in an entrepreneurial, fast-moving environment.
- Experienced with e-commerce and digital marketing.
- Knowledgeable about Amazon Seller Central and Amazon advertising.
- Experienced with website management and e-commerce platforms.
- Knowledgeable about SEO and digital customer acquisition.
- Experienced with email marketing.
- Comfortable managing social media and content strategy.
- Able to evaluate creative work and provide clear direction.
- Strong at project management and follow-through.
- Analytical and comfortable using data to evaluate marketing performance.
- Able to manage employees, freelancers, developers, and outside agencies.
- Resourceful and capable of solving problems independently.
- Comfortable changing direction when something isn't working.
- Positive, collaborative, and enjoyable to work with.
Preferred Experience
- 5+ years of marketing and/or e-commerce experience.
- Experience managing an e-commerce business or consumer product brand.
- Experience with Amazon Seller Central.
- Experience managing Shopify or similar e-commerce platforms.
- Experience with Google Analytics and digital marketing reporting.
- Experience with SEO, email marketing, paid digital advertising, and social media.
- Experience launching new products or brands.
- Experience managing designers, developers, agencies, or other marketing resources.
- Strong written and verbal communication skills.
Consumer products, retail, pet products, fishing/outdoor products, fashion/accessories, or similar product-based experience is a plus.
What Success Looks Like
Success in this position means more than completing marketing projects.
We expect this person to:
- Increase qualified traffic and e-commerce sales.
- Improve Amazon performance and profitability.
- Create stronger and more consistent brands.
- Develop an organized and measurable marketing calendar.
- Improve the speed and quality of new product launches.
- Build repeatable processes for marketing and e-commerce.
- Keep internal and external marketing resources accountable.
- Use data to determine what is working and what needs to change.
- Bring new ideas and opportunities to company leadership.
- Help turn new product and brand ideas into commercially successful launches.
Most importantly, this person should take ownership of marketing and e-commerce rather than waiting for individual projects to be assigned.
Our Culture
We work hard, move quickly, and take our business seriously — but we don't believe that means we have to take ourselves too seriously.
We want someone who brings energy, personality, creativity, curiosity, and a sense of humor to the team.
Our environment is entrepreneurial. There are multiple brands, new products, new ideas, and plenty of projects happening at the same time. Some ideas will be home runs. Others won't work. That's part of building and growing.
We want someone who enjoys that process.
Someone who likes brainstorming around a table, seeing a new product come to life, finding a better way to do something, laughing with coworkers, and celebrating when the team gets something right.
We believe you can be serious about results while still having fun getting there.
The Ideal Candidate
The ideal candidate is someone who enjoys building.
You may be managing an Amazon PPC strategy in the morning, reviewing photography for a new product at noon, discussing website improvements with a developer in the afternoon, and brainstorming a completely new product or marketing idea later that day.
You don't need someone to hand you a detailed list every morning telling you what to do. You see opportunities, identify problems, develop solutions, and move things forward.
If you prefer a highly specialized marketing position with a narrow set of responsibilities or a very traditional corporate environment, this probably isn't the right role.
But if you enjoy taking ownership, building brands, solving problems, trying new things, working with a collaborative team, getting measurable results, and having some fun while doing it, we'd like to meet you.
Pay: $55,000.00 - $60,000.00 per year
Benefits:
- Flexible schedule
- Paid time off
Work Location: In person
