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Paid Social Manager

TOMIS Holdings, Inc
Missoula, MT

Quick Apply

Job Details

Full-time

Benefits

Wellness program
Health insurance
Unlimited paid time off
401(k) matching

Qualifications

Cross-platform strategy
Digital marketing campaign setup
Audience analysis
Social media advertising campaigns
Customer communication
Social media engagement tracking
YouTube
Reddit
Budget control
Media performance reporting
Branding consistency
Performance Reporting
Snapchat
Digital marketing budget management
Mid-level
Marketing strategy development
ROI
Customer segmentation
Industry trends
Brand messaging
Client management
Revenue target achievement
Management reporting
Facebook
Cross-functional collaboration
Digital marketing asset design projects
Account management
Instagram
Cross-functional communication
Campaign performance reporting

Full Job Description

We grow tour operator businesses.

Through marketing software and expert services, TOMIS generates more direct bookings for your business, makes sense of your marketing and sales data, and streamlines your operations.

Job Title: Paid Social Manager

Department: Paid Advertising
Reports To: Senior Paid Social Team Manager
Work Location: In-office, Hybrid, or Remote

Role Overview

The Paid Social Manager is a strategic and execution-focused role responsible for owning paid social campaigns across Facebook, Instagram, and emerging platforms for TOMIS clients. This role works cross-functionally with Marketing Managers, Google Ads Specialists, and leadership to deliver measurable results for clients in the tourism industry.

This position blends creative and analytical expertise — from developing compelling ad creative to building audience strategies and analyzing performance data. The Paid Social Manager is expected to operate independently in day-to-day campaign execution while contributing to broader marketing strategy and departmental growth.

Role & Responsibilities

Paid Social Strategy & Campaign Management

Develop, implement, and continuously optimize paid social strategies across Facebook, Instagram, and other relevant platforms
Manage and execute campaigns across multiple client accounts aligned with client goals, budgets, and revenue targets
Design and produce ad creatives (copy, visuals, formats) that are compelling, on-brand, and performance-driven
Adjust bidding strategies, budgets, and targeting to maximize ROI
Identify and resolve underperforming ads and audiences to improve campaign efficiency

Audience Development & Budget Management

Develop, test, and refine audience segments to optimize targeting
Implement lookalike and custom audience strategies to increase reach and relevance
Navigate privacy updates and adapt audience strategies accordingly
Build budget recommendations based on CPA targets and historical performance
Share budget insights with team members and leadership to inform best practices

Performance Reporting & Client Communication

Compile and analyze monthly performance reports including spend, revenue, and engagement metrics
Present insights and strategic recommendations to clients
Share broader trends and service-level insights with upper management
Maintain regular communication with clients and internal teams on performance and optimizations
Manage client expectations with transparency and data-backed insights

Cross-Platform Collaboration

Partner with Google Ads Specialists and Marketing Managers to align paid social within broader marketing strategies
Ensure cohesive messaging across digital channels (search, email, social, etc.)
Collaborate on testing and launching new paid channels (e.g., Reddit, Snapchat, YouTube Shorts)

Client Audits & Internal Development

Conduct paid social audits for prospective clients to support the sales process
Develop templates, audience frameworks, and campaign guidelines for team-wide use
Contribute to internal processes and evolving best practices within the paid advertising department

Continuous Learning & Industry Awareness

Stay current on platform updates, algorithm changes, and emerging trends
Participate in webinars, events, and networking to maintain expertise
Proactively bring new ideas and innovations to improve campaign performance and team knowledge

Desired Additional Skills

Experience with creative development and performance optimization
Strong understanding of social media trends and platform changes
Advanced problem-solving skills for complex campaign challenges
Enthusiasm for testing and scaling new platforms and strategies

Physical Working Conditions

The following physical requirements represent those necessary to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

Sitting – 90%
Standing – 5%
Walking – 5%
Bending – Occasionally
Kneeling – Some
Lifting – Up to 25 pounds
Reaching – Regularly
Telephone Use – Yes
Computer Use/Manual Dexterity – Yes
Ability to Travel – Up to 10%

Position Highlights

Opportunity to be part of a rapidly growing paid advertising department within a company with strong product-market fit in the tourism industry
Exposure to a variety of clients and marketing strategies across multiple platforms
Opportunity to test and innovate on emerging paid social channels
Collaborative, cross-functional team environment
Flexibility to work remotely or in-office

What We Offer You

Competitive salary, based on experience
Unlimited PTO and growth opportunities
Comprehensive health insurance plan
401(k) with company match
Company-wide outdoor adventures
Discounts on outdoor industry gear and experiences
Company wellness program with gym reimbursements
Dog-friendly office environment
Powder day ski policy

#LI-Remote
#LI-Hybrid
#LI-Onsite

Quick Apply

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We grow tour operator businesses.

Job Title: Paid Social Manager

Role Overview

Role & Responsibilities

Paid Social Strategy & Campaign Management

Audience Development & Budget Management

Performance Reporting & Client Communication

Cross-Platform Collaboration

Client Audits & Internal Development

Continuous Learning & Industry Awareness

Desired Additional Skills

Physical Working Conditions

Position Highlights

What We Offer You

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