JOIN THE UPTWN Prime / Myrtle Beach Hospitality Team - Marketing & Events Manager
Fast-Track Opportunity to Director of Marketing & Events
UPTWN Prime and our growing Myrtle Beach hospitality group are looking for a creative, ambitious, and highly motivated Marketing & Events Manager to help drive event sales, social media, local marketing, and brand growth across multiple restaurant concepts.
This role will support UPTWN Prime, Hot Tomato, Toasty, and two new restaurant concepts preparing to launch in the Myrtle Beach market.
This is not a traditional marketing job. This is a hands-on opportunity for someone who wants real responsibility, direct access to ownership, creative freedom, and the chance to grow quickly within a developing hospitality group.
We are looking for someone polished enough to represent the restaurants professionally, but hungry enough to help build something from the ground up.
The ideal candidate is part event salesperson, part marketer, part content creator, part community connector, and part hospitality professional. This person should be excited by restaurants, events, social media, food, beverage, local relationships, and the opportunity to grow into a leadership role.
For the right candidate, this position has a clear path toward becoming Director of Marketing & Events.
Position Overview
The Marketing & Events Manager will focus on two major areas: event sales and marketing.
On the event side, this person will help promote, sell, and coordinate private events, large parties, group dining, and special occasions across our restaurants.
On the marketing side, this person will help manage social media, create content, support digital campaigns, develop grassroots marketing efforts, and help grow brand visibility throughout Myrtle Beach.
This is a base pay plus commission position. The role is expected to include commission equal to approximately 2% of event sales, allowing the right person to grow their income through performance.
Event Sales Responsibilities
- Assist with marketing and selling private events, large parties, group dining, and full restaurant buyouts.
- Help drive event sales for corporate dinners, birthdays, holiday parties, rehearsal dinners, bachelor and bachelorette events, private dinners, and special celebrations.
- Communicate directly with guests and clients regarding event inquiries, availability, pricing, menus, deposits, timelines, and event details.
- Help create event packages, large party menus, group dining menus, holiday party offerings, and promotional materials.
- Work closely with restaurant managers to coordinate event needs, guest expectations, room setup, timing, menus, staffing, and execution.
- Follow up on leads and help convert inquiries into confirmed bookings.
- Build relationships with local businesses, hotels, residential communities, real estate groups, wedding planners, event planners, convention contacts, and community organizations.
- Support event calendars, confirmations, guest counts, internal communication, and post-event follow-up.
- Help identify new event opportunities and create seasonal promotions around holidays, corporate gatherings, and local market demand.
Marketing Responsibilities
- Help manage social media accounts for multiple restaurant concepts.
- Create and schedule posts, stories, reels, captions, and promotional content.
- Assist with social media strategy, content calendars, campaign ideas, and brand storytelling.
- Capture photos and videos of food, drinks, events, staff, guests, specials, and restaurant experiences.
- Support digital marketing and grassroots marketing efforts.
- Help promote special events, seasonal menus, holiday packages, happy hours, private dining, new menu items, and restaurant launches.
- Assist with community outreach, local partnerships, hotel relationships, influencer visits, and neighborhood marketing.
- Help build relationships with local creators, businesses, concierges, planners, realtors, and VIP/community connectors.
- Support basic flyer creation, menu updates, event materials, email/text campaigns, and promotional assets.
- Help keep each restaurant’s online presence active, professional, fresh, and engaging.
- Track event leads, marketing opportunities, guest engagement, campaign performance, and growth ideas.
Ideal Candidate
We are looking for someone who is:
- Creative, energetic, polished, and ambitious.
- Comfortable speaking with guests, clients, managers, vendors, and ownership.
- Passionate about restaurants, hospitality, food, beverage, events, and local culture.
- Sales-minded, but still warm, professional, and hospitality-focused.
- Strong with social media and digital communication.
- Organized enough to manage multiple concepts, leads, posts, deadlines, and events.
- Confident communicating by phone, email, text, social media, and in person.
- Excited to be hands-on and learn the business from the ground up.
- Motivated by growth, commission, creative freedom, and career advancement.
- Interested in becoming a future leader within a growing hospitality group.
This could be a great opportunity for someone early in their career who has strong taste, great energy, strong communication skills, and the desire to grow quickly.
Experience is helpful, but attitude, creativity, follow-through, and hunger matter most.
Helpful Skills
Experience with any of the following is a plus:
- Social media management.
- Event sales or private dining coordination.
- Restaurant, hotel, catering, nightlife, or hospitality experience.
- Photography, videography, or content creation.
- Canva, CapCut, Instagram, TikTok, Facebook, Google Business, Mailchimp, or similar platforms.
- AI tools such as ChatGPT, Canva AI, photo editing tools, video editing tools, scheduling tools, or other creative technology.
- Basic graphic design, flyer creation, menu updates, or promotional materials.
- Community marketing, influencer outreach, local partnerships, or business development.
- Guest communication, event coordination, or hospitality sales.
Why Join Us?
- Base pay plus event sales commission.
- Estimated commission structure of approximately 2% of event sales.
- Fast-track opportunity to grow into Director of Marketing & Events.
- Work across multiple restaurant brands, including new concepts preparing to launch.
- Direct access to ownership and senior leadership.
- Creative freedom and real responsibility.
- Opportunity to help build the events and marketing department from the ground up.
- Growth potential across UPTWN Prime, Hot Tomato, Toasty, and future restaurant concepts.
- Fun, fast-paced, hospitality-driven work environment.
- Ability to increase income and responsibility based on performance.
Compensation
This is a base pay plus commission role.
Compensation will be based on experience, ability, and performance. The position is expected to include commission equal to approximately 2% of event sales, creating additional earning potential for a motivated candidate.
Schedule
This role requires a flexible schedule based on restaurant needs, marketing opportunities, event activity, and new concept launches. Some evenings, weekends, and event coverage may be required.
About UPTWN Prime and the Ownership Group
UPTWN Prime is a modern steakhouse created to elevate the approachable fine dining experience while maintaining a strong connection to our loyal Myrtle Beach guests.
UPTWN Prime was developed by Barrel Aged Management (BAM), a hospitality management and development studio specializing in concept creation, operational strategy, brand development, and high-end food & beverage programming. Co-founder Seth Alexander brings over 25 years of experience, with projects spanning World’s 50 Best–recognized restaurants, Michelin Key–designated hotel properties, and James Beard–nominated restaurant and bar programs.
In partnership with Myrtle Beach restaurateur and icon Sam Lauren, known for concepts such as Sunami and SOHO, the team is building modern, energetic, and hospitality-driven restaurant concepts for the evolving Grand Strand market.
Experience
Marketing, events, hospitality, restaurant, sales, or social media experience preferred.
Work Location
In person.
Pay: From $75,000.00 per year
Benefits:
Work Location: Hybrid remote in Myrtle Beach, SC 29572
