Summary:
lotus823 is seeking a strategic, creative and client-focused Social & Paid Media Team Lead to join our growing agency team. This role is ideal for a digital marketer with hands-on experience managing integrated social media campaigns for multiple clients across both paid and organic channels.
The ideal candidate brings expertise in social media strategy, Meta advertising, influencer marketing, and content development, along with a strong understanding of digital campaign performance and client communications. Understanding of digital marketing strategies, including SEO, SEM, conversion optimization and paid media. Experience with Google Ads is a plus.
This individual will serve as a key day-to-day client contact, leading digital strategy execution while collaborating closely with internal creative, PR, and strategy teams to deliver measurable results. The role requires 3 to 5 years agency experience with strong communication, organization, and project management skills, as well as the ability to thrive in a fast-paced agency environment and stay ahead of emerging digital trends. This is a full-time remote position with occasional in-office collaboration in Red Bank, NJ and periodic travel as needed. (NJ based preferred, but not required.)
Key Responsibilities:
Act as the lead day-to-day contact for assigned client accounts, including overseeing strategic account activities, continuously optimizing campaigns and initiatives to achieve and exceed client goals
Manage day-to-day social media strategy and execution for client accounts across platforms including Instagram, Facebook, LinkedIn, TikTok, and more
Create and manage organic social media calendars and content strategies
Plan, launch, optimize, and report on Meta/TikTok advertising campaigns
Monitor campaign performance and provide actionable insights and recommendations continuously reviewing engagement growth, lead generation, ROAS, conversion optimization, audience growth and campaign performance metrics
Coordinate influencer marketing campaigns, including outreach, contract negotiation, affiliate tracking, relationship management, deliverables, and reporting
Serve as a client-facing point of contact for assigned accounts, lead internal and client meetings including agendas, recaps and activity reporting
Participate in proposal development and presentations
Partner with creative teams to develop compelling platform-specific content, ad creative, and campaign messaging
Collaborate with creative, PR, and strategy teams to ensure integrated campaign execution
Stay current on platform updates, trends, and best practices in social media and digital marketing
Identify opportunities for expanding client partnerships through strategic recommendations, new platform initiatives and expanded digital services
Monitor industry trends, emerging platforms and marketing opportunities relevant to client industries
Mentor and support junior team members, delegate work appropriately and help guide team members in executing client deliverables
Participate in brainstorming sessions and contribute strategic ideas to strengthen client campaigns
Identify opportunities for expanding client partnerships and improving campaign performance
Qualifications:
3–5 years of digital marketing and social media experience, preferably within an agency environment
Proven experience managing both organic social media and paid Meta/TikTok campaigns for clients
Experience executing influencer marketing campaigns and managing influencer relationships
Strong understanding of social media analytics, KPIs, and performance reporting
Excellent written and verbal communication skills
Highly organized project management skills with the ability to manage multiple accounts and deadlines simultaneously
Collaborative mindset and strong client service, organizational and project management skills
Meta Certified Digital Marketing Associate or similar Meta certification preferred
Tik Tok Certification preferred
Experience with Google Ads is a strong plus
Video editing capability a strong plus
Familiarity with tools such as Meta Business Suite, Google Analytics, Hootsuite, Upfluence, Canva or similar platforms
Experience creating or contributing to social content strategy and campaign planning
Excellent writing and editing skills across multiple content formats
Ability to manage multiple client accounts and deadlines simultaneously
Experience mentoring or managing junior team members preferred
Ability to adapt to a changing work environment
Salary:
$50,000 to $70,000, depending on experience
Working at lotus823:
lotus823 is a growing public relations and digital marketing agency working with clients across several industries including technology, housewares, pet, and health/beauty.
This opportunity is for a full-time, remote position. Benefits include:
Remote position - may be required to work in the Red Bank, NJ office from time to time for certain trainings and meetings
Flexible working schedule
Flexible PTO
Health, dental, and vision insurance
401k retirement savings
Fitness allowance
Incentive bonus program
Summer Fridays
Continued training and professional development
Flexible Maternity/Paternity work schedules
Virtual team events
Occasional travel to office, tradeshows, media events and customer meetings required
Essential job functions:
Ability to work from home with a distraction-free environment
Continually operates a computer
Must be able to express oneself clearly and concisely
May occasionally require participation in after-hours client calls; flexibility in scheduling is supported to help maintain work-life balance
lotus823 is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
