Digital Communications Minister
Job Description
Position Type: Part-Time
Staffing Note: This position may be filled by an individual. The church expects a consistent ministry presence in order to capture authentic church life, strengthen communication consistency, and support healthy ministry rhythms.
Expected Hours: Approximately 20 hours per week (including Sundays, Wednesdays, content planning, team communication, and content creation/editing time).
Reports To: Lead Pastor
Salary: $18,000 - $20,000
Church Context: 35–45 average Sunday attendance | 55–65 Wednesday attendance
Urban, fast-growing community | Focus on young families
Ministry Note: We have a strong culture of volunteerism, but our volunteer base is limited because we are a small church. This role includes hands-on work on Sundays and Wednesdays, alongside developing simple, repeatable systems that help communication volunteers succeed. The Digital Communications Minister will work closely with ministry leaders and support volunteers to build a communication culture marked by clarity, consistency, preparation, warmth, and sustainability.
Role Summary
The Digital Communications Minister provides strategic, creative, and organizational leadership for the communications ministry of The Message Community Church. Because we are a small church with a high percentage of volunteers (but a limited number of people), this is a hands-on “player-coach” role: building clear communication systems while also creating content, coordinating support volunteers, and preparing weekly communication that supports Sundays, Wednesdays, and key ministry moments.
This role blends creative storytelling, brand stewardship, and ministry coordination to ensure our public voice reflects who we are: Christ-centered, relational, family-focused, and forward-moving. It plays a vital role in shaping the church’s visibility, communication clarity, and connection across Sundays, Wednesdays, and special initiatives.
This role exists to create healthy, sustainable communication rhythms—so the congregation, guests, and ministry leaders can clearly understand the mission, direction, and next steps of the church.
Primary Outcomes (First 12 Months)
By 3 months:
· Learn the communication culture, ministry rhythms, and weekly service flow of the church
· Complete a digital audit of the website, social platforms, email communication, and brand consistency
· Establish clear communication and scheduling rhythms for weekly content planning and publishing
· Create a sustainable communication planning process aligned with sermon themes, church seasons, and ministry direction
· Strengthen collaboration between ministry leaders, communication volunteers, and content support needs
· Demonstrate reliable leadership for weekly Sunday and Wednesday communication support
By 6 months:
· Develop stronger consistency and clarity across website, social media, and email communication
· Implement updated, family-focused communication systems that improve visibility and next-step clarity for guests
· Improve content planning structure, team communication, and publishing transitions between ministry needs
· Help strengthen weekly storytelling and promotion support for both in-person and online ministry engagement
· Develop healthy serving rhythms that reduce last-minute communication needs and unnecessary stress
· Begin identifying and equipping communication volunteers who can support defined, repeatable tasks
By 12 months:
· Maintain a clear, sustainable, volunteer-supported communication ministry with dependable systems and publishing rhythms
· Establish a balanced communication culture that values both excellence and authenticity
· Strengthen public awareness, clarity, and engagement through consistent digital communication
· Develop sustainable communication systems for planning, scheduling, publishing, and volunteer support
· Build a growing team culture marked by encouragement, preparation, consistency, and ministry maturity
Core Responsibilities
Approvals & Workflow: Major campaigns and sensitive/official communications are drafted by the Digital Communications Minister and approved by the Lead Pastor (or a designated appointee) before publishing. Routine weekly updates may follow a pre-approved template and schedule.
1. Communication Leadership & Brand Stewardship
· Maintain consistent use of the church name and branding standards
· Develop and maintain visual templates
· Protect tone: warm, invitational, relational
· Ensure messaging reflects family prioritization and community focus
· Coordinate and equip 1–2 communications volunteers as needed (e.g., Sunday/Wed photo/video capture, template-based drafts, scheduling support)
2. Website Planning & Weekly Coordination
· Maintain and update the website weekly
· Ensure clear Next Steps for visitors
· Optimize for mobile experience
· Improve local search visibility
· Keep all ministry information current and accurate
3. Content Development & Team Support
· Develop a 90-day rolling content calendar
· Maintain a minimum of 3–4 posts per week
· Create sermon highlights and short-form video content
· Capture and post ministry moments (Sunday & Wednesday)
· Promote campaigns and seasonal initiatives
4. Campaign Promotion & Ministry Support
· Develop structured digital campaigns, including teaser, launch, reinforcement, and follow-up phases
· Support the January initiative, remodel communication, and major outreach events
5. Storytelling & Church-Wide Communication Support
· Develop a repeatable system for capturing testimonies
· Highlight family stories and transformation
· Preserve church heritage through digital documentation
6. Email & Internal Communication
· Draft and manage weekly church email
· Create event-specific and campaign emails
· Ensure clarity and strong calls-to-action
7. Analytics & Reporting
· Provide quarterly analytics reports
· Track engagement, website traffic, and campaign performance
Service & Ministry Presence Expectations
The Digital Communications Minister is expected to maintain a consistent ministry presence in order to capture authentic church life.
· Sunday morning worship services (weekly)
· Wednesday evening ministries (weekly)
· One Sunday evening per month
· Major seasonal or strategic events (as scheduled)
Sunday and Wednesday attendance counts toward weekly hours. Flex time may be used during lighter weeks if hours exceed 20.
Key Competencies
· Strong written communication skills
· Graphic design proficiency (Canva, Adobe, or similar)
· Basic video editing capability (short-form content)
· Website editing experience (WordPress or similar platform)
· Organizational discipline and deadline management
· Ability to work independently and collaboratively
Preferred Qualifications
· Demonstrated alignment with the mission, vision, and values of The Message Community Church
· Prior experience managing communications for a church, ministry, nonprofit, or small organization
· A portfolio showing consistent design, clear messaging, and the ability to communicate warmly to families and guests
· Comfort working within an approval process and collaborating closely with a Lead Pastor or designated appointee
· Ability to recruit, coordinate, and equip volunteers for defined communications tasks (photo/video capture, scheduling, template-based drafts)
· High trustworthiness, discretion, and pastoral sensitivity when handling stories, photos, and personal information
Compensation
Annual salary range: $18,000 - $20,000
Equivalent to approximately 20 hours per week.
Placement within the range is determined based on experience, portfolio quality, and demonstrated strategic ability.
Growth Potential
As the church grows, this role may expand into a Communications Director position with increased hours and responsibility.
Pay: $18,000.00 - $20,000.00 per year
Application Question(s):
- This position requires attendance at Sunday morning worship services and Wednesday evening service. Are you able to meet this requirement?
Education:
- High school or equivalent (Required)
Experience:
- Website management: 1 year (Required)
- Digital marketing: 1 year (Required)
- Social media marketing: 1 year (Required)
- Social media management: 1 year (Required)
Language:
License/Certification:
- Drivers License (Required)
Location:
- Kannapolis, NC 28083 (Required)
Ability to Commute:
- Kannapolis, NC 28083 (Required)
Work Location: In person
