Alcohol Brand Ambassador (Gulf)
Organization Name: Buffalo Rock Company
Website: https://www.buffalorock.com/careers/
Job Department: COR Customer Strategy, Marketing, & Brand Development
Reports to: Corporate Director of Alcohol Sales and Strategic Partnerships
Work Schedule: Flexible - Must be available on weekdays and weekends (up to 20 hours per week)
Job Type: Seasonal Part-Time
FLSA Status: Non-Exempt
Amount of Travel Required: 100%
Job Description
Summary/objective
Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 124 years ago. Buffalo Rock manages the best beverage portfolio in the country, which includes several beloved global and regional brands. As a Brand Ambassador, you will be the face of Buffalo Rock Company’s alcoholic beverage portfolio in various marketing and promotional activities. The primary responsibility will be to engage with consumers, promote a brand’s story, and encourage sales through events, tastings, and social media interactions. This role is ideal for someone who is passionate about beer and the beverage industry, and enjoys engaging with people in an energetic, fun environment.
The Alcohol Brand Ambassador will host promotional demos at bars/liquor, grocery, and convenience stores (approximately 4 hours each, which includes set up and breakdown). Ambassadors will also have the opportunity to work local events and festivals as available.
Essential functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
· Must be able to travel throughout the assigned region (Gulf – Dothan, Panama City, Pensacola and Mobile).
· Must be able to work evenings and weekends when events and tastings are scheduled (typically Thursday – Sunday).
· Actively represent and promote the alcoholic beverage portfolio at various retailers, events, festivals, and bars to increase visibility and consumer engagement.
· Always maintain a professional appearance and demeanor.
· Interact with customers to create excitement and inform them about the product's features, benefits, and unique selling points.
· Organize and participate in tastings, product samplings, and giveaways to increase product trials.
o This includes planning and coordination of the event with the customer, the Corporate Director of Alcohol Sales and Strategic Partnerships and the local franchise. Additionally, set up and break down of the event, and regular maintenance of sampling materials (table or booth set up, premiums, cups, etc.).
· Track and report on the effectiveness of events and promotional campaigns, providing insights and recommendations for future initiatives. Weekly status calls, communications and coordination with the Corporate Director of Alcohol Sales and Strategic Partnerships.
· Share brand-related content across social media platforms, creating organic engagement and fostering a positive image of the brand.
· Provide feedback to the brand’s marketing and sales teams on consumer preferences, market trends, and competitor activity.
· Assist in promoting sales through various partnerships with bars, restaurants, and retail outlets.
· Educate consumers on beer styles, brewing techniques, and the brand’s history.
· Present a strong enthusiasm for beer and the beverage industry, with knowledge of the local beer and beverage scene.
Competencies
· Accuracy - Ability to perform work accurately and thoroughly.
· Communication, Oral - Ability to communicate effectively with others using the spoken word.
· Dependability – Ability to behave consistently and predictably; responsible and dependable in fulfilling all the duties.
· Energetic - Ability to work at a sustained pace and produce quality work.
· Organized - Possessing the trait of being organized or following a systematic method of performing a task.
· Outgoing Personality and Excellent Communication Skills: Ability to engage and educate customers, build relationships, and represent the brand professionally. Must be comfortable interacting with the public and enthusiastic about representing the brand portfolio.
· Safety Awareness - Ability to identify and correct conditions that affect employee safety.
· Social Media Savvy: Experience in using social media platforms to promote a brand and engage with consumers
· Teamwork – Ability to work with others toward the daily goals, participating actively, sharing responsibility and rewards.
· Working Under Pressure - Ability to complete assigned tasks in stressful situations.
Other Duties and Responsibilities
· Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off-site function during work hours or after work hours while representing the Buffalo Rock Company.
· Responsible for continuous self-improvement through the knowledge and use of all Buffalo Rock provided training, either web-based, in-house, or any other method provided. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.
· Ensure that every reasonable precaution is taken to protect the Company from possible damages, theft, or other liabilities.
· Ensure that every reasonable precaution is taken to protect the safety of employee- partners, self, customers, Buffalo Rock property, and customer property.
· Honor and follow through on all business commitments.
· Embody Buffalo Rock’s Purpose of “Building brands through legendary service and remarkable people.”
· Live Buffalo Rock’s Core Values:
o Committed to serving our communities.
o Customer success drives our success.
o Integrity matters.
o Obsessed with continuous improvement.
o We care for each other.
o Win the day.
Supervisory responsibilities
None
Work environment
Mix of indoor and outdoor pending on the event or customer location. Temperature conditions will vary from extreme heat to extreme cold.
Physical demands
N (Not Applicable) Activity is not applicable to this position.
O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5+ hrs/day)
F (Frequently) Position requires this activity from 33%-66% of the time (2.5 - 5.5+ hrs/day)
C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs/day)
Required education and experience
Education
- High School Diploma or General Education Degree (GED): Required
- Some College or Continued Education: Preferred
Experience
Previous experience in brand ambassadorship, sales, or hospitality: Preferred
Beverage or foodservice experience: Preferred
Brand or marketing experience: Preferred
Computer & Media Skills
- Experience in/ application of Microsoft Office 365 products including, but not limited to: Outlook, Word, Excel, PowerPoint, SharePoint, Access, etc.,: Required
- Experience in/application of social media platforms and scheduling programs including, but not limited to: Instagram, Facebook, TikTok, etc.,: Required
Certifications & Licenses
-
Valid driver license in state of residence with a good driving record: Required
Transportation
Other Requirements
- Must be at least 21 years of age to work with alcohol.
- Must have smartphone device.
Affirmative Action/EEO statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, status as a protected veteran, or any other factor prohibited by applicable law.
Other duties
The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.
I have reviewed this job description, and I can perform the essential functions with or without reasonable accommodation.
Applicant/Employee-Partner______________________________ Date____________________
Interviewer/Supervisor___________________________________ Date__________________
