Oak View Group:
Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents.
Position Summary:
Acrisure Arena is seeking a creative and detail-oriented Social Media Specialist to lead and execute the digital and social media strategy for the Coachella Valley Lakers, the NBA G League affiliate of the Los Angeles Lakers.
This role will be responsible for creating engaging content, managing day-to-day social media activity, and driving fan engagement across all platforms. The Social Media Coordinator will work closely with marketing, ticket sales, partnerships, and game presentation teams to promote games, events, and brand initiatives while enhancing the overall fan experience and supporting revenue-generating efforts.
This role will pay an annual salary of $70,500–$75,000.
Benefits for Full-Time Roles: Health, dental, and vision insurance; 401(k) savings plan; 401(k) matching; and paid time off (vacation days, sick days, and 11 holidays).
This position will remain open until August 14, 2026.
About the Venue:
America’s hottest music festival destination finally has the world-class arena it deserves. Now open, Acrisure Arena provides the greater Palm Springs area of Southern California with a premier 11,000+ capacity venue hosting the biggest artists and acts on the planet. We are #TheCoolestSpot in the desert, designed specifically for hockey and made for concerts. Acrisure Arena provides top-tier hospitality, artist amenities, and all the benefits of a modern music and sports venue to the Coachella Valley.
The Coachella Valley Lakers are the newest addition to the rapidly growing sports and entertainment landscape in the Coachella Valley. Formerly known as the South Bay Lakers, the team serves as the official NBA G League affiliate of the Los Angeles Lakers, one of the most iconic and successful franchises in global sports. Founded in 2006 as the Los Angeles D-Fenders, the organization has built a strong reputation for developing elite talent, supporting the NBA pipeline, and delivering a high level of competition within the G League.
Backed by the championship legacy and global brand of the Los Angeles Lakers, the Coachella Valley Lakers embody a culture rooted in excellence, innovation, and player development. This legacy, combined with Oak View Group’s success in launching Acrisure Arena and the Coachella Valley Firebirds in 2022, created a powerful foundation for continued growth. This foundation positions the Coachella Valley Lakers to build on an established track record while supporting the development of future NBA talent.
The transition to the Coachella Valley marks an exciting new chapter for the franchise, aligning with the region’s emergence as a premier destination for sports and live entertainment. Since the opening of Acrisure Arena in 2022, the desert has experienced significant momentum, highlighted by the success of the Coachella Valley Firebirds and a growing calendar of world-class events. This expansion reflects a broader vision to establish the Valley as a dynamic hub for professional sports, community engagement, and unforgettable fan experiences.
The Coachella Valley Lakers will be managed by OVG in a similar fashion to the Coachella Valley Firebirds. The team will play a vital role in connecting with local fans, supporting regional development, and enhancing the overall sports scene in the desert. Fueled by Coachella Valley’s energy, talent, and love for sports, the Coachella Valley Lakers are perfectly positioned to amplify the next chapter of professional sports and the continued pursuit of entertainment in the region.
Responsibilities:
- Manage and execute daily social media activity & coordinate content calendars across all platforms for the Coachella Valley Lakers.
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Create and publish engaging content, including graphics, short-form video, and real-time game coverage.
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Develop and implement social media strategies to increase fan engagement, brand awareness, and audience growth.
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Monitor social media channels and proactively engage with fans in a timely and professional manner.
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Collaborate with marketing and creative teams to concept and execute campaigns that support ticket sales, partnerships, and community initiatives.
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Capture live content during games, events, and community appearances to showcase the team’s presence in the Coachella Valley.
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Ensure and uphold brand consistency across all platforms in alignment with team, league, and partner guidelines.
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Support digital campaigns, promotions, and activations tied to NBA G League initiatives and team objectives.
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Stay current on social media trends, platform updates, and best practices within sports and entertainment.
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Participate in team meetings, training sessions, and cross-functional initiatives.
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Represent the Coachella Valley Lakers and Acrisure Arena in a professional manner at all times.
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Perform other duties as assigned.
Qualifications:
- Bachelor’s degree or equivalent experience preferred.
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2-3 years of experience managing social media accounts, preferably in sports, hospitality, or entertainment.
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Strong understanding of social media platforms, trends, and audience engagement strategies.
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Experience creating & scheduling content, managing content platforms & calendars, basic graphic design functionality, and video editing.
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Excellent written and verbal communication skills with strong attention to detail.
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Team player with a positive attitude, professionalism, resourcefulness, integrity, motivation, and a strong work ethic.
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Highly organized with the ability to manage multiple projects and deadlines.
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Creative thinker with a passion for sports, storytelling, and fan engagement.
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Ability to work in a fast-paced, team-oriented environment.
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Must be able to work a flexible schedule inclusive of weekends, nights, and holidays as required.
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Must be able to work all home games and team events.
Strengthened by our Differences. United to Make a Difference:
At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
Equal Opportunity Employer:
Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
