The Social Media and Community Relations Coordinator is the everyday voice of the Pensacola Ice Flyers on social and the friendly face of the team in the community. The role owns the daily content calendar, channel growth, in arena social capture, community management, and the real time feed on gamedays, and it carries the team's community relations work, from appearance and donation requests through recognition moments and local partnerships. The Coordinator reports to the Director of Brand and Creative and works alongside the Video and Content Producer and the Graphics and Content Producer to turn the brand into native, channel first content that fans want to share.
This role sits where brand, content, and fan engagement meet the community. The Coordinator is expected to be online, in the building, and out in the market when it matters, bringing back content and goodwill that no one else in the league is creating. It is one seat with two connected jobs: grow the social channels, and make the Ice Flyers feel present and generous across Pensacola.
Channel Ownership and Daily Publishing
- Own the day to day publishing calendar across Instagram, TikTok, X, Facebook, YouTube Shorts, and any emerging platforms.
Plan and post content that aligns with campaigns, theme nights, ticket pushes, merchandise drops, and player storylines.
Maintain a consistent voice that is calm, modern, intentional, and unmistakably Ice Flyers.
Adapt content shape, length, and tone to each platform rather than cross posting the same asset everywhere.
Gameday Social Execution
- Run the live social feed during every home game and own the in game cadence on Instagram, TikTok, and X.
Capture content from the bench, the tunnel, the bowl, and the locker room area as access allows.
Coordinate with the Video and Content Producer and Graphics and Content Producer on real time content and graphics needs.
Publish goal moments, milestone moments, and crowd moments within minutes, not hours.
Cover road games remotely with feed monitoring, reactive posting, and recap content the morning after.
Content Capture and Creation
- Shoot vertical first content on phone and on camera as needed, including practice days, theme night prep, sponsor activations, community events, and player features.
Edit short form video natively for TikTok, Reels, and Shorts.
Develop recurring content series that build fan habits around the team.
Partner with players and staff on content that feels human, not corporate.
Community Management and Fan Engagement
- Monitor comments, DMs, mentions, and tags across channels and respond in the team voice within the same day during the season.
Surface fan generated content for reposting and feature opportunities.
Flag service issues, ticket questions, and merchandise questions to the right department the same day.
Maintain a respectful, on brand presence even when conversations get heated.
Community Relations and Appearances
- Own the intake queue for community requests, including donation and auction item requests, autograph requests, and player, mascot, and staff appearance requests. Triage, respond, and track each one to completion.
Coordinate player, mascot, and staff appearances in the community, handling scheduling, logistics, and follow up.
Build and maintain relationships with local schools, youth hockey, nonprofits, military and first responder groups, and community organizations.
Plan and staff community events and recognition moments, including hometown hero, military, and first responder features in the arena and in the market.
Coordinate donation and auction item fulfillment with the merchandise team for fundraising and charitable initiatives.
Serve as a warm, responsive point of contact for community members and partner organizations, and capture that work as content when it fits.
Performance, Reporting, and Growth
- Track channel performance weekly across reach, engagement, follower growth, and saves or shares on key posts.
Deliver a weekly Social and Community Snapshot to the Director of Brand and Creative covering top social performers, weak spots, and the community requests and appearances handled that week.
Deliver a monthly rollup with month over month and season over season comparisons on social growth and community activity.
Test platform features early, document what works, and bring proposals back to the creative team.
Cross Department Collaboration
- Partner with the Director of Sales on ticket campaign content, renewal pushes, and group sales storylines.
Partner with merchandising on product drops, store activations, player merch storytelling, and donation and auction fulfillment.
Support sponsorship by integrating partner moments into native social in a way that does not break the feed, and by working partner community commitments into appearances and events.
Coordinate with hockey operations on player content, milestone tracking, and storyline development.
Strong native fluency on TikTok, Instagram, X, and YouTube Shorts.
Comfortable shooting and editing vertical video on phone and basic camera kits.
Strong writer with a feel for tone, timing, and platform voice.
Warm, organized, and dependable in community facing settings, comfortable representing the team in person.
Calm under live event pressure and confident moving around an arena during a game.
Organized enough to run a content calendar and a request queue at the same time without dropping balls.
Comfortable working nights, weekends, holidays, and the full home and away schedule.
Sports, entertainment, or live event experience preferred.
Sports or entertainment social media management
Short form vertical video creation and editing
Live event coverage and in venue capture
Community management at scale
Community relations, appearances, or nonprofit and school partnerships
Native platform analytics and reporting
Success in this role will be measured by:
- Follower growth, reach, and engagement across primary channels
Gameday social execution speed and quality
Quality and consistency of the daily publishing cadence
Community response time and tone across social and community requests
Volume and quality of community appearances, partnerships, and recognition moments delivered
Fan, partner, and community perception of the Ice Flyers brand
Quality of weekly and monthly reporting
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Salaried, full-time position.
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Available medical benefits include major medical, telehealth, dental, and vision.
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Position available immediately.
Reporting Structure
Reports to: Director of Brand and Creative
Peers: Video and Content Producer, Graphics and Content Producer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
