Position Summary: The Program Marketing Content Editor develops, writes, and optimizes marketing content for the Program business, with a focus on specialty program offerings within contractor and property-services niches, as well as future program launches.
This role partners closely with Program Management, Sales, Digital Marketing, and Marketing Automation to translate product and underwriting information into clear, compelling messaging that drives traffic, engagement, lead generation, and applications across digital and traditional channels.
The position emphasizes performance-driven content, structured testing, and continuous optimization—not just copy development.
Essential Tasks:
Program Messaging & Positioning
- Partner with Program Management to understand products, target classes, underwriting appetite, differentiators, and go-to-market priorities.
- Translate program features and competitive advantages into clear messaging frameworks, value propositions, launch narratives, and campaign themes.
- Support new program launches and refreshes by shaping positioning, messaging, and audience-facing content strategies.
Multi-Channel Content Creation
- Write, edit, and continuously improve content for websites, landing pages, articles, blogs, email campaigns, nurture journeys, paid media (PPC/SEM), print collateral, partner assets, presentations, video scripts, and sales enablement materials.
- Adapt messaging by audience, funnel stage, distribution partner, and program lifecycle while maintaining brand consistency.
- Develop content that supports both awareness and conversion across organic, paid, partner, and sales-assisted channels.
- Optimize content for both traditional search behavior and AI-driven search and answer experiences.
Testing, Optimization & Performance
- Collaborate with Digital Marketing and Marketing Automation to test headlines, calls to action, landing pages, email messaging, ad variations, and nurture flows.
- Use performance data (traffic, rankings, engagement, CTR, open rates, conversion rates, and lead quality) to refine messaging and improve results.
- Apply SEO, SEM, UX, and analytics insights to enhance discoverability, readability, and conversion performance.
Cross-Functional Collaboration & Workflow
- Partner with Program Management, Sales, Digital Marketing, Marketing Automation, design, compliance, and external stakeholders to deliver accurate, timely content.
- Manage content priorities and workflows across multiple concurrent program initiatives and launch timelines.
- Review and update technical, product, compliance, and training materials to improve clarity, accuracy, and usability.
- Maintain content standards aligned with brand voice, regulatory requirements, and business objectives.
Core Competencies:
- Ability to Analyze and Solve Problems: Skill in recognizing challenges, exploring options, and implementing effective solutions in a timely manner
- Attention to Detail: A strong focus on completing tasks and projects accurately and thoroughly
- Communication Skills: Capable of expressing ideas clearly in both verbal and written forms and engaging with various audiences
- Timely Task Completion: Ability to finish tasks and projects efficiently, managing resources and priorities effectively
- Team Collaboration: Willingness to work together with others, promoting teamwork and supporting shared goals
- Client Focus: Dedication to understanding and addressing the needs of clients and stakeholders to ensure their satisfaction
- Dependability: Acknowledgment of the importance of being present and punctual.
- Creative Thinking: Openness to suggesting new ideas and methods to improve processes and outcome
- Organizational Skills: Capability to prioritize tasks and manage multiple projects simultaneously
- Adaptability: Willingness to adjust to changing situations and priorities, showing resilience in a dynamic work environment
Experience and Education:
- 4+ years of experience in content marketing, copywriting, marketing communications, product marketing, journalism, or a related field.
- Demonstrated experience creating and optimizing content across digital and traditional channels.
- Strong writing, editing, proofreading, and storytelling skills, with the ability to adapt tone by audience and channel.
- Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field preferred.
- Strong preference for experience in the Property & Casualty insurance industry, including carriers, agencies, brokerages, MGAs, wholesalers, Insurtech’s, or program-focused organizations.
- Experience in underwriting, production, brokering, claims, or related insurance functions is a plus.
Licensing and Credentials:
- Property & Casualty license preferred, or willingness to obtain within a designated timeframe with company support.
- Completion of relevant training or coursework as determined by the company upon hire
Systems:
- Experience with website content management systems (CMS) preferred.
- Familiarity with CRM and marketing automation platforms for campaign execution and lead management.
- Working knowledge of SEO, PPC/SEM, analytics, and reporting tools (e.g., GA4, Search Console, SEM platforms).
- Experience writing for AI-influenced search environments and using AI-assisted tools responsibly.
- Proficiency with standard productivity and collaboration tools (e.g., Microsoft Office, Google Workspace, project management platforms).
Physical Requirements:
- Ability to lift up to 25 pounds.
- Frequent use of vision to review written and digital content.
- Frequent communication via phone and in person.
- Repetitive hand movements, including typing and writing.
- Ability to meet deadlines in a fast-paced, digital work environment.
- Prolonged periods of sitting and computer use.
Notice to Recruiters and Staffing Agencies: To protect the interests of all parties, Higginbotham Insurance Agency, Inc., and our partners, will not accept unsolicited potential placements from any source other than directly from the candidate or a vendor partner under MSA with Higginbotham. Please do not contact our team members or send unsolicited potential placements.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
