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Director of Paid Search - Franchise Marketing

Franchise Ramp -
Remote

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Job Details

Full-time
$110,000 - $130,000 a year

Benefits

Paid holidays
Health insurance
Dental insurance
Paid time off

Qualifications

Customer communication
Teamwork
YouTube
Managing marketing teams
Team leadership
Attention to detail
Organizational skills
Pay-per-click (PPC) advertising
Marketing analytics
Marketing operations
Paid search marketing
Analytics
Paid search advertising campaigns

Full Job Description

DIRECTOR OF PAID SEARCH – FRANCHISE MARKETING
Franchise Ramp
Remote | Full-Time

Currently hiring candidates located in:
AZ, FL, ID, KS, MI, MN, MO, NV, NC, OH, OK, and TX ONLY

REPORTS TO: Leadership Team

WHO WE ARE

Franchise Ramp is the premier digital marketing agency for franchise brands. We specialize in helping service-based franchise concepts grow through scalable marketing strategies that drive measurable results.

OUR CORE VALUES

Enthusiastically Serve – We put our clients first and approach every interaction with genuine care.
Obsessed with Being Exceptional – We do not settle for average. We raise the bar.
Figure It Out – We take initiative, solve problems, and own outcomes.
Continuously Grow – We pursue growth personally and professionally.

ABOUT THE ROLE

The Director of Paid Search is responsible for leading and scaling Franchise Ramp’s Paid Search department across both national franchise brands and high-volume local franchisee marketing programs.

This role is ideal for someone who thrives in fast-paced environments, enjoys operational complexity, and can balance strategy, leadership, execution, and problem-solving.

While some accounts involve larger brand-level budgets and advanced strategic planning, the majority of this role centers around managing scalable local franchisee marketing programs. This requires exceptional attention to detail, organization, communication, and execution.

You will lead a team of Paid Search Specialists while also remaining hands-on in-platform. You will be involved in client conversations, troubleshooting issues, optimizing systems, and serving as the escalation point both internally and externally.

This is a leadership role for someone who:

Enjoys building scalable systems in a franchise environment
Leads by example
Can balance operational excellence with strategic thinking
Is proactive, organized, and solutions-focused

DEPARTMENT LEADERSHIP

Lead and manage the Paid Search department
Directly oversee a team of Paid Search Specialists
Coach, mentor, and develop team members
Establish best practices, workflows, and quality control systems
Create accountability and performance standards across the team
Support hiring, onboarding, and scaling initiatives

PAID SEARCH STRATEGY & EXECUTION

Oversee paid search strategy across franchise and multi-location brands
Manage campaign structure, optimization strategy, and performance standards
Remain hands-on in-platform across Google Ads, YouTube, Performance Max, Local campaigns, and related platforms
Develop scalable approaches for high-volume local franchisee campaigns
Support national brand strategy and budget allocation recommendations
Drive campaign testing initiatives and optimization roadmaps

FRANCHISEE MARKETING OPERATIONS

Manage operational complexity across local franchisee marketing programs
Ensure scalable execution across a large number of franchisee locations
Improve efficiency, campaign consistency, and execution timelines
Develop systems and processes to support franchisee marketing at scale
Work cross-functionally with Franchise Success Managers and Strategists

CLIENT COMMUNICATION & STRATEGIC SUPPORT

Participate in client strategy calls and executive-level conversations
Serve as the primary escalation point for Paid Search-related issues
Clearly communicate performance insights and strategic recommendations
Support strategic planning for franchise brands and national campaigns
Collaborate with internal leadership on growth opportunities

PERFORMANCE & QUALITY ASSURANCE

Ensure campaign accuracy, pacing, optimization, and reporting quality
Maintain strong QA processes across campaign launches and management
Monitor KPIs including CPL, CTR, CPC, conversion rates, lead quality, spend pacing, and ROI/ROAS
Troubleshoot campaign issues proactively
Maintain high standards of execution across all accounts

QUALIFICATIONS

6+ years of Paid Search experience in an agency or multi-location environment
2+ years of leadership or team management experience preferred
Advanced experience with:
Google Ads
Google Analytics
YouTube Ads
Performance Max
Local campaign strategies
Experience managing franchise or multi-location campaigns strongly preferred
Strong operational and organizational skills
Excellent communication and client-facing abilities
Ability to balance strategy, execution, and leadership simultaneously

IDEAL CANDIDATE TRAITS

You are:

Extremely detail-oriented
Process-driven and operationally minded
Comfortable managing high-volume campaign environments
Proactive and solutions-focused
Calm under pressure
A strong communicator internally and externally
Willing to jump in and solve problems
A leader who leads by example
Someone with a true “can and will do” attitude

SUCCESS METRICS

Department Success

Strong team performance and accountability
Improved operational efficiency and execution timelines
High campaign quality and consistency

Client Success

Strong client communication and trust
High franchisee satisfaction and adoption
Strategic support for franchise growth initiatives

Performance Success

Improved CPL, ROI/ROAS, and conversion metrics
Strong optimization and testing velocity
Accurate pacing, reporting, and campaign execution

Operational Success

Scalable systems and workflows
Reduced campaign errors and bottlenecks
Strong cross-functional collaboration across teams

COMPENSATION & BENEFITS

Competitive salary based on experience
Fully remote work environment
Health and dental insurance
PTO and paid holidays
Professional development opportunities

Pay: $110,000.00 - $130,000.00 per year

Benefits:

Dental insurance
Health insurance
Paid time off

Application Question(s):

Have you worked at a digital marketing agency managing multiple client accounts?
This is a Google Ads Director role, it is an in-platform hands-on execution role. approximately how many hours per week are you currently spending in Google Ads directly?

Experience:

Paid Search: 6 years (Required)
Directly managing or leading a paid search team?: 2 years (Required)
Franchise or multi-location brands: 2 years (Required)
Google Ads campaign management : 4 years (Required)

Work Location: Remote

Quick Apply

Refine Your Search

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