Work Location: Remote (US-based)
Please note: All candidates must complete and submit all pre-screening questions in order for their application to be considered for next steps.
Job Title: Senior Social Media Manager
Reports to: Director, Influencer & Affiliate Marketing
FLSA Status: Full-Time
The Company:
TrueLearn is an educational software company, headquartered out of Charlotte, NC, that focuses on empowering medical institutions and individual learners to maximize performance on high-stakes licensure exams by leveraging a suite of learning tools. TrueLearn has prepared over 70,000 healthcare professionals in their quest to achieve board certification and works closely with hundreds of medical and health science institutions and residency programs throughout the United States. The company is rapidly growing and continues to innovate its technology platform and portfolio of question banks to provide an unparalleled experience in the marketplace including Picmonic, who provides learners in higher education with a visual learning platform that helps them improve knowledge retention so they can ace exams and be successful in their career and life! Picmonic is research-proven, and learners absolutely love it! TrueLearn has also acquired COMQUEST, furthering its commitment to the osteopathic medical education community and strengthening our ability to support students and educators through aligned values, deeper resources, and an unwavering focus on excellence in medical education.
TrueLearn acquired APEX Anesthesia Review which helps busy students and CRNAs pass boards and stay certified with the NBCRNA. Built by CRNAs, APEX helps CRNAs and SRNAs learn more in less time with online courses that are convenient, engaging, and easy to use. Medality is the leading education and practice development platform for radiologists, helping tens of thousands of radiologists from over 100 countries upskill in advanced imaging areas. Its case-based, microlearning video courses are taught by expert faculty and feature integrated cases designed to simulate clinical practice from anywhere, anytime.
Position Summary:
TrueLearn is seeking a creative, self motivated, and detail-oriented storyteller to manage and drive social engagement, community management, and growth. If you have a passion for digital engagement and medical education/healthcare we encourage you to apply and become an integral part of our high-performing marketing team.
As our Senior Social Media Manager, you won't just be posting, you’ll be the architect of five distinct brand identities. If you’re a creative marketer who thrives on the thrill of switching gears from high-level strategy for one audience to topical content for another, you’ll find your home here. This is a rare opportunity to lead a diverse portfolio, ensuring each brand has a unique pulse, educating and engaging each target audience, driving brand awareness, community growth, and monitoring performance metrics and industry forums to identify opportunities for engagement while driving measurable growth across the board.
The Role:
The Senior Social Media Manager will ensure learners across five brands (TrueLearn, APEX Anesthesia, Medality, Picmonic, and COMQUEST brands) are provided outstanding and efficient social support to cultivate an active and supportive community on social media. You will lead in managing and scaling each social media platform through data-driven decision-making and engaging, platform-specific content. In addition, the Senior Social Media Manager will participate in managing, scheduling, and supporting the brand communities on social media to promote overall brand/product awareness and consistency.
Some key responsibilities will include:
- Own the management of brand social content calendars for TrueLearn, APEX Anesthesia, Medality, Picmonic, and COMQUEST to ensure our brands stay top of mind and consistent
- Work with marketing team members to develop social media campaigns for channel growth, brand awareness, and revenue growth
- Facilitate collaboration between other departments, including affiliate, customer success, sales, and product, to provide evergreen, campaign, real-time support on social media channels, ensure brand consistency, and support promotions
- Proactively engage our audience and add value to industry conversations on social
- Brainstorm, plan, generate, edit, publish, and manage on-brand daily content and the engagement of all major social media accounts, including Facebook, Instagram, Youtube, TikTok, Pinterest, and Threads. Content includes reels, stories, original captions, carousels, and more that encourage customer/community interaction
- Effectively communicate each brand's voice and tone. Management includes keeping all accounts up to date, checking notifications, mentions, direct messages, comments, engagement, etc, to ensure engagement across all channels is appropriate, on-brand, and as real-time as possible
- Research audience preferences and monitor industry trends, platform updates, analytics, competitor activity, and benchmarks within the social media landscape to identify branded content opportunities and optimal social strategies
- Push the boundaries to create compelling content that shows the brand's dedication to helping learners succeed while connecting with followers in fresh ways to drive growth, reach, and engagement.
- Ideate new ways to attract prospective customers, like promotions, competitions, and joining relevant conversation and aligning with meaningful and appropriate cultural trends
- Support the affiliate marketing team by strengthening relationships with influencers and supporting their content on the company's social media channels
- Utilize social media marketing tools, like Canva, Hootsuite, and Descript to create, schedule, track and report on KPIs and ROI of social initiatives
- Highlight top performing partner/affiliate content for paid ad placement
- Manage multiple projects, campaigns, sales, and content calendars simultaneously
- Be a regular user of AI to make your work more efficient, innovative, and impactful
- Utilize creative writing skills with the ability to communicate effectively while keeping brand voices consistent
Requirements:
- Bachelor’s degree
- Strong understanding of social media and search channels, including Facebook, Instagram, LinkedIn, Pinterest, TikTok, Threads, YouTube, X, and podcast platforms
- You’re comfortable with our tech stack: Slack, Hootsuite, Canva, Zoom, and AI tools
- Strong collaboration, leadership, interpersonal, and communication skills, with the ability to work with cross-functional teams to inform and produce content
- Ability to move quickly without sacrificing quality in a remote environment
- Passion for social media, content marketing, and keeping up with social and industry trends
- Deep understanding of the nuances of various social media channels and platforms
- Ability to think beyond “best practices” and what is typically done on social media to create effective and memorable content for the brands
- An understanding and passion for audience development and growth
- Exceptional written communication skills - grammar is extremely important when posting to social media
- Adept at managing multiple projects and brands
- Ability to thrive in a collaborative team environment
- Ability to collaborate to produce and edit creative content (text, image, and video)
- Ability to grasp future trends in the social landscape and act proactively
The Perks:
- Top notch benefits for you and your qualified dependents
- Highly competitive compensation
- Remote working arrangements
- Time when you need it -- self-managed PTO days
Think you’ve got what it takes?
Be part of something amazing. Apply Now!
Pay: $70,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Retirement plan
- Vision insurance
Application Question(s):
- (Yes/No) Have you previously simultaneously managed social media strategies for multiple brands with distinct voices and target audiences?
- This role requires active community management. Briefly describe your process for handling comments, DMs, negative feedback, and escalation issues while protecting brand voice and response speed.
- Which social media KPIs do you prioritize when measuring the success of a brand awareness campaign?
Work Location: Remote
