Honor Technology’s mission is to change the way society cares for older adults. As a leader in aging care innovation, Honor provides the technology, tools, and services that empower older adults to live life on their own terms. Honor’s growing portfolio includes its consumer care brand, Home Instead, Inc., the world’s leading provider of in-home care for older adults. With a global franchise network and more than 100,000 Care Pros, Home Instead delivers over 50 million hours of personalized care annually.
Together, Honor and Home Instead are setting a new standard for aging in place, backed by powerful technology, compassionate care, and a commitment to aging on your own terms.
Join us to create a new and better aging experience for our clients, their families, and our Care Professionals.
About us:
Honor Technology’s mission is to change the way society cares for older adults. As a leader in aging care innovation, Honor provides the technology, tools, and services that empower older adults to live life on their own terms. Honor’s growing portfolio includes its consumer care brand, Home Instead, Inc., the world’s leading provider of in-home care for older adults. With a global franchise network and more than 100,000 Care Pros, Home Instead delivers over 50 million hours of personalized care annually.
Together, Honor and Home Instead are setting a new standard for aging in place, backed by powerful technology, compassionate care, and a commitment to aging on your own terms.
Join us to create a new and better aging experience for our clients, their families, and our Care Professionals.
About the Role:
Franchise Business Consultants (FBC) are the primary liaison between the company and the Home Instead network, providing consultancy to franchisees while continuing to protect and further the brand. FBCs play a pivotal role in delivering real-time coaching, data-driven descriptive action plans, and overseeing franchisees’ accountability and growth objectives.
As a Senior Franchise Business Consultant, you will serve as a strategic consultant to franchisees— leveraging data, insight, and coaching to drive business performance, operational excellence, and execution — helping the company accelerate growth and build a modern, performance-based franchise system, while expanding your impact as a trusted partner to franchisees.
This role requires availability during general company working hours but specific start and stop times are flexible based on geographical location. Individuals are expected to manage their calendar and daily schedules, and Franchisees do not have input or access to FBC calendars.
Additionally, this role requires occasional travel and attendance, as requested, at key quarterly, semi-annual and annual events including regional meetings and franchise owner conference. Finally, in this position individuals spend approximately 65% of the time engaging directly with franchisees in their assigned book of business.
About the Team:
The Franchise Management team is dedicated to fostering growth within the Home Instead Network by providing advice and guidance to organizations to help them improve their performance, solve problems, and achieve their business goals.
As a Senior Franchise Business Consultant at Honor, you will:
- Drive franchisee performance by analyzing business data, identifying opportunities, and partnering with franchisees to implement targeted action plans that improve quality of care and client experience as well as improve revenue, profitability, and operational efficiency.
- Lead structured business reviews with franchise leadership teams, translating insights into clear priorities, measurable goals, and accountable next steps.
- Coach and influence franchisees to strengthen leadership capability, decision-making, and execution discipline across multiple locations.
- Accelerate adoption of systems and tools (e.g., data platforms, operational processes, and technology solutions) to increase visibility, consistency, and performance across the network.
- Collaborate cross-functionally with internal teams to align initiatives, pilot new strategies, and ensure franchisee needs and field insights inform enterprise decision-making.
- Exemplify core company leadership principles including:
- Mission First which is demonstrated by prioritizing decisions that improve long-term brand health and owner success, even when it’s harder in the short term
- Relentlessly Focus on Clients which is demonstrated by guiding franchisees to make decisions that improve client outcomes, connecting operational performance to quality of care and challenging franchisees when decisions may negatively impact client experience
- Fly High and Dive Deep which is demonstrated by leading high-level strategic conversations with franchisees, conducting deep-dive business reviews, reconciling data vs. anecdotal feedback (a key challenge you’ve already identified), and knowing when to coach vs. when to analyze
- Build Trust which is demonstrated by being a credible, honest advisor to franchise franchisees, delivering tough feedback (performance gaps, missed expectations), creating openness so franchisees, actually share real challenges, navigating conflict and alignment across HQ and franchisees
Success in this role is built on three things: staying grounded in client outcomes, operating at both the strategic and tactical level, and building trusted relationships that enable influence and performance.
We’re looking for you to bring:
- Required Bachelor of Arts degree
- Preferred Masters of Business Administration, Healthcare Administration, Business Analytics / Data Science, Management / Strategy (MiM Programs)
- Desirable experience in Data / Analytics and Information Systems, Franchise Management and Management Consulting
- Desirable certifications in Data-related tools (e.g., BI platforms, analytics training), Project Management (PMP), Lean / Six Sigma, Franchise Management
The annual base salary range for this role is $142,200- $158,000. Individual compensation will be commensurate with the candidate's experience and qualifications.
Base pay is just one part of our total rewards program. Honor offers equity and 401K with up to a 4% match. We provide medical, dental and vision coverage including a zero cost plan for employees. Short Term Disability, Long Term Disability and Life Insurance are fully employer paid with a voluntary additional Life Insurance option. We offer a generous time off program, Employee Assistance Program.
Honor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, political affiliation or belief.
At Honor, we put people first. Our leadership culture is guided by Leadership Principles that prioritize integrity, compassion, and excellence. We offer a unique opportunity to lead with purpose and make a meaningful impact no matter your role.
Honor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, political affiliation or belief.
