Before You Apply — Read This First
We're a hemp-derived cannabis brand family making gummies, vapes, and other cannabinoid products sold direct-to-consumer and through retail nationwide.
This role exists to build brand authority by combining technical expertise in cannabis with a data-informed, strategic approach to social. You'll drive meaningful results against our core goals: customer loyalty, thought leadership and category authority, and new customer acquisition.
You'll know when to put on the PR hat, when to cross-sell, and when to simply empathize. You'll think about everyone reading the comments — not just the one who wrote them — and you'll calibrate your response to platform, sentiment, and goal. A product page review and a YouTube comment require different moves, and you'll know why.
You'll have a fun, engaging personality that balances relatability with expertise — the kind of voice that builds trust and turns followers into customers, customers into advocates.
This is NOT a role for posting things that look cool or pretty. This is for someone with real technical knowledge, strong strategic instincts, and a data-driven approach to social. You will NOT be a fit if:
- You like smoking weed, but can't speak on the technical side
- You don't have excellent written grammar
- You aren't strategic and data-informed — you go off "looks cool"
- You aren't on top of trends, platform features, and tool hacks — you "just post"
- You can't think like a marketer about why each piece of content exists and what it should drive
Who Thrives in This Role
- Understands the technical/scientific aspects of cannabis and CBD
- Strategic and data-informed — every post has a purpose
- Goes beyond basics (creatively uses highlights, pins, linktree to build brand)
- Constantly learning & improving: trends, features, and tool hacks
- Brand voice master: funny, professional, empathetic at the right times
- Gives options, educates, and empowers; doesn't decide for the customer
- Operationally disciplined, uses systems and thinks in buckets, and goals.
What You'll Do
Build + Execute Community Strategy
- Build and implement social media community strategies across multiple platforms to grow engagement, loyalty, and word-of-mouth
- Shape and protect distinct brand voices across Modern Herb Co. (approachable), Black Sheep (edgy, higher-potency confidence), and Highlights (tone-specific)
- Identify partnership opportunities — affiliates, micro-creators, complementary brands — and surface them to the marketing team
Manage Daily Community Engagement (the core of the role)
- Respond to ALL comments, DMs, mentions, tags, and outreach across every channel — Instagram, TikTok, Facebook, YouTube (comments + community tab), Twitter/X, Reddit, our website (chat, contact forms, blog comments), BBB, Trustpilot, Google Reviews, Shopify product reviews, and any new channel we activate
- Respond with the right tone for the moment — calibrated to platform, sentiment, and audience reading
- Engage proactively — comment on customer posts, follow back where appropriate, build genuine brand connection
- Identify high-intent buyers in DMs and comments and convert them through product recommendation and cross-sell
Manage Reviews
- Monitor and respond to reviews across Trustpilot, Google, Shopify, BBB, and any other platform we activate
- Resolve negative reviews publicly with empathy + private follow-up; route refunds and replacements to the CX team
- Flag review trends to marketing + product teams
Cultivate Media + Creator Relations
- Coordinate with journalists, bloggers, podcasters, and influencers covering hemp, cannabis, and adjacent categories to amplify brand stories and product launches
- Build and maintain a creator roster of micro-influencers and engaged customers for UGC and affiliate seeding
- Track UGC sources to feed the performance creative engine
Distribute Content
- Use scheduling and posting software (Later, Metricool, Buffer, or similar) to cut and post YouTube Shorts, Reels, and TikToks across platforms
- Repurpose long-form YouTube content into platform-native short-form
- Edit for hooks, retention, and platform-specific best practices — captions, format, sound choice, thumbnails
Speak the Product Fluently
- Answer customer questions on cannabinoid types, effects, onset, dosing, terpene profiles, product differences, and use cases
- Stay current on the full product lineup across all three brands
- Know what to say, what NOT to say, and when to escalate (medical claims, dosage for medical conditions, drug-test questions)
Represent the Brand in Public-Facing Moments
- Plan and deliver compelling public-facing engagement — virtual events, live streams, AMAs, brand activations, podcast appearances — that promote community growth and brand authority
- Show up confidently as a brand voice when called on
Moderate + Protect Brand Safety
- Hide spam, trolls, and compliance-risky user comments — especially unverified medical claims that could trigger Meta or platform strikes
- Maintain blocked-word lists per platform
- Escalate coordinated attacks or PR risk immediately
Report + Analyze
- Collect and analyze data on social media performance, audience demographics, and engagement metrics
- Weekly rollup of complaint themes, product requests, competitor mentions, viral moments, and compliance flags
- Use data to inform strategic planning and surface opportunities to the marketing team
Hand Off CX Cleanly
- When DMs, comments, or reviews are actually CX issues (orders, returns, shipping), route to the CX team via documented handoff process
- This is not a ticketed CX role — your job is community, not tickets
What We Need You to Bring
- 2+ years managing brand social media community, public relations, or community engagement — ideally in a regulated or stigmatized category (cannabis, alcohol, supplements, sexual wellness, etc.)
- Demonstrable technical knowledge of cannabinoids, effects, product types, extraction methods, and the hemp-derived legal landscape
- Excellent written grammar and tonal range — portfolio or sample work required
- Native daily use of Instagram, TikTok, and YouTube; working knowledge of Reddit and Facebook
- Comfort with scheduling/posting software (Later, Metricool, Buffer, Sprout, or similar)
- Video editing skills for short-form (CapCut, Premiere, or equivalent) — editing for hooks and retention, not just stitching
- Working understanding of Meta, TikTok, and YouTube content policy for restricted categories — or the proven ability to learn it fast
- Comfortable working independently while collaborating with a marketing team
- Strong public-speaking comfort for occasional live or recorded brand-facing appearances
- Comfortable with defined response SLAs and reporting cadences
Bonus Points If You Have
- Prior work at a hemp/cannabis brand, dispensary, smoke shop, or budtender experience
- An existing personal following or community presence
- Experience with Gorgias or another CX platform (for clean handoffs)
- Experience seeding UGC and managing micro-creator relationships
- Bilingual ability (English/Spanish especially valued)
- Copywriting for short-form social
- Familiarity with analytics tools (native platform analytics, GA4, social listening tools)
How You'll Be Measured
You'll have clear, monthly-reviewed KPIs including:
- DM and comment response time
- Comment and review response rate across all channels
- UGC sources contributed
- Attributed upsell and DM-driven revenue
- Engagement lift on repurposed content
- Zero compliance incidents tied to community activity
Schedule + Location
- Full-time, hourly, W2
- Standard business hours with flexibility for evening/weekend community monitoring during peak campaigns (shift-adjusted, not unpaid extra hours)
- North Carolina or Portland preferred; remote (US-based) acceptable
- Reliable high-speed internet and quiet workspace required
Compensation + Benefits
- $25–$35/hr DOE
- Standard company benefits package
- PTO per company policy
Hiring Process
- Application review — resume + portfolio/writing samples
- Initial screening — phone or video, ~30 minutes
- Paid brand-voice writing exercise — a short paid assignment responding to sample DMs, comments, and reviews so we can see your voice in action
- Final interview — with the hiring manager and CX Director
- Offer
Equal Opportunity
IHC Investments is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
To apply: Submit your resume and answer the screening questions.
Pay: $25.00 - $35.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
Application Question(s):
- Be specific — before and after posting on each platform, what are things you do regularly?
- A first-time customer DMs us: "I want to try cannabis but I've never used it before — should I get the flower or the gummies?" Write your response exactly as you'd send it.
- When editing videos for a platform, what things do you think about and do for each before posting?
- Give us a link to a piece of social content you're most proud of. Tell us why you're proud of it AND how you'd translate what worked there to our brand.
- For our cannabis brand specifically, what would you recommend we do on our page to be interesting, drive loyalty, build authority, and drive conversions?
- Respond publicly to this Google review (1-star): "I ordered 4 vape carts from these guys and 3 of them leaked everywhere. What a joke."
- Respond to this Google review (5-star, casual/funny): "Bro these gummies hit DIFFERENT my couch and I are now married."
- Why are you the best hire for this job? What will you bring to the role?
Work Location: Remote
