Digital Marketing & Content Manager
Full-Time | Monday–Friday | 40 Hours per WeekOrlando & Winter Garden, FloridaSalary: $70,000–$85,000 per year, based on experience
THIS IS AN EXPERIENCED, MID-LEVEL MARKETING POSITION
We are specifically seeking an experienced marketing professional with a minimum of 3 years of full-time professional marketing experience. 4–5+ years is preferred.
This is not an entry-level position, internship, or first marketing role.
We are looking for someone who has already demonstrated the ability to independently plan and execute marketing initiatives, manage content and campaigns, and take ownership of projects without requiring constant direction.
You should be comfortable being given a business objective, rather than a list of marketing tasks, and determining what needs to be done to accomplish it.
We highly encourage applicants to submit examples of past work, campaigns, social media accounts they have managed, or a portfolio. Relevant work samples will be a significant plus when determining which applicants move forward in the interview process.
About the Position
We are looking for a creative, organized, strategic, and highly motivated Digital Marketing & Content Manager to oversee day-to-day digital marketing initiatives across three established Central Florida brands.
Canvas Event Venue
An Orlando event venue serving corporate events, brand activations, weddings, galas, and social events.
OBS Events
An event design and production company specializing in corporate experiences, immersive events, luxury weddings, social events, floral, fabrication, lighting, video, and custom design.
Element by Shangri-La
A curated furniture, home décor, and lifestyle retail brand featuring distinctive imported and artisan pieces.
This is not simply a social media posting position.
We need someone who understands how to take a company’s sales strategy, business priorities, and brand awareness goals and translate them into an organized and effective digital marketing plan.
You will work closely with leadership, sales, creative, production, event, and retail teams, but you will also be expected to take initiative and own your area of responsibility.
We don’t want to tell you what to post every day.
We want you to understand what the businesses are trying to accomplish, identify the marketing opportunities, develop the plan, bring ideas to the team, and execute.
Digital Marketing Strategy
- Develop and maintain monthly and quarterly digital marketing calendars across all three brands.
- Meet with leadership and sales teams to understand current sales priorities and business objectives.
- Translate those objectives into marketing campaigns and content initiatives.
- Proactively identify marketing opportunities rather than waiting for assignments.
- Plan campaigns around events, products, seasonal opportunities, venue availability, company capabilities, and brand awareness initiatives.
- Identify opportunities to increase brand awareness, website traffic, inquiries, engagement, and sales.
- Maintain a distinct voice, visual identity, and audience strategy for each brand.
- Identify appropriate opportunities for cross-promotion between the companies.
- Evaluate what’s working and continually refine the strategy.
Social Media & Content
Oversee the planning, creation, scheduling, and management of content across:
- Instagram
- TikTok
- Facebook
- LinkedIn
- Other platforms when strategically appropriate
Responsibilities include:
- Develop monthly content calendars for each brand.
- Create and coordinate posts, reels, TikToks, stories, carousels, and short-form video.
- Understand current social media and short-form video trends and identify which trends make sense for each brand.
- Develop platform-specific content instead of simply publishing identical content across every channel.
- Write strong captions and marketing copy.
- Proactively identify content opportunities during events, installations, venue transformations, behind-the-scenes production, and retail activity.
- Capture usable social content when appropriate and coordinate professional photography and video when needed.
- Repurpose our extensive library of professional photography and video into fresh content.
- Schedule and publish content consistently.
- Monitor engagement and coordinate responses when appropriate.
- Track performance and adjust content strategy based on results.
LinkedIn & B2B Marketing
LinkedIn is an important component of this position, particularly for Canvas Event Venue and OBS Events.
Responsibilities include:
- Develop and execute a consistent LinkedIn strategy.
- Create content targeted toward corporate event planners, agencies, hospitality professionals, brands, convention groups, and industry partners.
- Showcase completed events, case studies, capabilities, partnerships, and behind-the-scenes work.
- Help position Canvas and OBS as leading Central Florida resources for experiential events, event design, and production.
- Identify opportunities for leadership and company thought leadership content.
Email Marketing
- Develop and manage email marketing calendars.
- Create newsletters, promotional campaigns, event recaps, product features, and sales-focused communications.
- Coordinate email campaigns with sales priorities.
- Segment audiences where appropriate.
- Monitor open rates, click-through rates, engagement, and conversions.
- Continually improve our email databases and communication strategy.
Blogs, Website & SEO
- Develop blog and long-form content strategies.
- Create event recaps, case studies, venue features, design inspiration, educational content, and other relevant articles.
- Keep key website content current.
- Incorporate SEO principles into written content.
- Identify opportunities to turn completed projects into searchable, evergreen marketing content.
- Coordinate with outside web or SEO partners when necessary.
Content Creation & Digital Asset Management
We have an extensive and continually growing library of professional event, venue, design, and product photography and video.
This position will be responsible for helping us maximize that investment by:
- Organizing and maintaining digital photo and video libraries.
- Identifying the strongest content from completed events and projects.
- Turning existing photography and video into new marketing content.
- Creating and editing short-form video for Instagram Reels, TikTok, and other platforms.
- Identifying opportunities for behind-the-scenes, transformation, educational, inspirational, and trend-driven video content.
- Coordinating with photographers, videographers, designers, and team members.
- Maintaining organized libraries of approved brand assets, logos, templates, photographs, and video.
- Recognizing content opportunities that others on the team may not see.
AI & Marketing Technology
The effective use of AI is an important part of this position.
We believe AI can significantly improve the speed, organization, creativity, and effectiveness of our marketing.
We are looking for someone who is comfortable embracing new technology and actively looking for ways to use it to improve their work.
AI may be used to assist with:
- Content ideas
- Campaign development
- Social media planning
- Copywriting
- Blog development
- Email marketing
- Content repurposing
- Short-form video concepts and scripting
- SEO research
- Competitive research
- Marketing analysis
- Digital asset organization
- Workflow efficiency
We want someone who naturally looks for ways to use technology to work smarter and more efficiently.
AI should enhance creativity and productivity, not replace original thinking, judgment, or a strong understanding of our brands.
Analytics & Accountability
We don’t measure marketing success simply by how often we post.
The Digital Marketing & Content Manager will track relevant performance across our digital channels, including:
- Audience growth and engagement
- Website traffic
- Email performance
- Social and short-form video performance
- Content performance
- Lead-generating activity
- Campaign results
- Marketing-driven inquiries
You should be able to look at results, determine what is working, identify what isn’t, and make recommendations about what we should do next.
Who We’re Looking ForRequired
- Minimum 3 years of full-time professional marketing experience
- 4–5+ years of relevant professional experience preferred
- Proven ability to independently manage marketing projects and initiatives
- Demonstrated experience managing professional business social media accounts
- Experience developing and executing marketing and content calendars
- Experience with Instagram, TikTok, Facebook, and LinkedIn in a professional marketing environment
- Understanding of short-form video strategy and current social media trends
- Strong written communication and copywriting skills
- Experience with email marketing
- Working knowledge of LinkedIn and B2B marketing
- Ability to create and edit basic photo and short-form video content
- Understanding of how marketing supports sales and lead generation
- Strong organizational and project management skills
- Comfort using AI-powered tools and modern marketing technology
- Ability to manage multiple brands, projects, and deadlines simultaneously
- Ability to work independently while collaborating effectively with a larger team
- Reliable transportation and the ability to work between our Orlando and Winter Garden locations
The Person We’re Looking For
We need someone who is:
- A self-starter
- Proactive rather than reactive
- Highly organized
- Creative and curious
- Comfortable taking ownership
- Comfortable bringing ideas and recommendations to the table
- Able to manage their own priorities
- Excited about events, design, hospitality, and visual storytelling
- Interested in emerging technology, social trends, and AI
- Focused on results, not simply activity
We want someone who sees an opportunity and brings us an idea and a plan to execute it, rather than waiting to be told what to do next.
Preferred Industry Experience
Experience within one or more of the following industries is highly valued:
- Events
- Hospitality
- Experiential marketing
- Creative agencies
- Luxury brands
- Interior design and home furnishings
- Retail
- Weddings and social events
- Entertainment
- Corporate and B2B marketing
Experience with tools such as Canva, Adobe Creative Suite, Meta Business Suite, TikTok, LinkedIn, email marketing platforms, Google Analytics, ChatGPT or other generative AI platforms, and social scheduling tools is beneficial.
Portfolio & Previous Work
We strongly encourage applicants to submit examples of previous work.
Examples may include:
- Marketing or creative portfolio
- Social media accounts you have professionally managed
- Instagram or TikTok content
- Campaign examples
- Reels or short-form video
- Email campaigns
- Blogs or written content
- Brand campaigns
- Account growth or performance results
- Case studies demonstrating your role and results
Providing relevant work samples will be a significant plus when we review resumes and determine which candidates move forward in the interview process.
When submitting work created as part of a team, please briefly explain your specific role or contribution.
Work Environment & Schedule
This is a full-time, in-person position working 40 hours per week, Monday through Friday.
The position will work between our locations in Orlando and Winter Garden, Florida, depending on projects and the needs of the three companies.
Occasional attendance at events, installations, or content shoots outside normal business hours may be necessary, with scheduling adjusted accordingly.
This is not a remote position.
Compensation
$70,000–$85,000 per year, based on experience and qualifications.
What Success Looks Like
The right person will bring strategy, consistency, creativity, organization, initiative, and accountability to the digital presence of all three companies.
We want someone who understands what we are trying to sell, who we are trying to reach, and what content and marketing initiatives will help us get there.
If you are an experienced marketer who enjoys working across multiple creative brands, understands the relationship between marketing and sales, embraces AI and emerging technology, and wants the opportunity to take real ownership of digital marketing, we would like to hear from you.
Please include relevant examples of your work or a portfolio with your application whenever possible.
Pay: $70,000.00 - $85,000.00 per year
Benefits:
Work Location: In person
