Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
Quiénes somos:
Burson es la agencia global líder en comunicación, diseñada para generar valor para los clientes a través de la reputación. Con equipos altamente especializados, tecnologías líderes en la industria y una creatividad innovadora, ayudamos a marcas y empresas a redefinir la reputación como ventaja competitiva para que puedan liderar hoy y en el futuro. Trabajar en Burson es formar parte de una comunidad global de profesionales comprometidos con el aprendizaje continuo y con liderar el cambio innovador.
Burson forma parte de WPP (LSE/NYSE: WPP), un referente mundial en transformación creativa. Para más información, visite bursonglobal.com y síganos en LinkedIn e Instagram.
Más información sobre el puesto:
The Digital Strategist serves as the analytical, strategic, and operational backbone of our communications team. In this role, you will go beyond traditional social media management to develop and execute integrated digital strategies that strengthen brand reputation, increase audience engagement, and support business objectives. Leveraging emerging technologies, data analytics, and digital platforms, you will identify growth opportunities, optimize campaign performance, and ensure that client narratives are consistently and effectively integrated across the digital ecosystem. The Digital Strategist will bring a comprehensive understanding of digital channels, collaborating closely with creative, media, content, and technical teams to align efforts under a unified strategy that drives measurable results, maximizes Return on Investment (ROI), and reinforces our clients' leadership and visibility in the marketplace.
Actividades que desempeñarás:
- Research & Consumer Analysis (Investigación y análisis): Evaluate the brand's online and social media positioning, perform comprehensive competitor analysis, and deeply study target audience behavior to uncover actionable insights.
- Campaign Design & Strategic Planning (Diseño del plan): Define the strategic roadmap, selecting the most effective digital platforms and determining the specific types of content that will best connect with and engage users.
- Campaign Execution & Experiential Strategy: Orchestrate and execute comprehensive digital and influencer marketing campaigns, interactive social media activations, and physical/digital social media installations that bridge the gap between PR events and online engagement.
- Source, negotiate with, and manage digital influencers and brand advocates, ensuring their content aligns with broader PR goals and remains brand compliant.
- Resource & Team Management (Gestión de recursos): Coordinate and align cross-functional teams—including creators, copywriters, designers, and media specialists—ensuring everyone works cohesively under a single, unified strategy.
- Audience Targeting & Acquisition: Identify, build, and generate highly targeted audience segments to drive new users and community growth across all client digital platforms, with a specific, strategic focus on high-growth channels like TikTok.
- Data-Driven Strategy & ROI Optimization (Análisis de datos - KPIs): Develop data-driven strategies and make in-depth, actionable recommendations based on a strong grasp of digital analytics.
- Constantly monitor key performance indicators (KPIs) and performance metrics, adjusting tactics in real-time to guarantee campaign optimization and a strong Return on Investment (ROI).
- Trend Analysis & Future Strategy: Monitor market trends, digital developments, and customer and cultural insights, working cross-functionally across the PR, creative, and client teams to translate these findings into future digital strategies, platform roadmaps, and proactive brand campaigns.
- Client Relations & Reporting: Participate in weekly client meetings and act as the digital lead, presenting updated digital status reports that highlight KPIs, insights, and strategic next steps.
- Operations & Compliance Alignment: Oversee and align all digital operations using Ford's Social Media Guidelines to ensure the team consistently delivers valuable, compliant, and high-impact results.
Experiencia que contribuye al éxito:
- Business Acumen (Visión de negocio): Strong understanding of profitability and how digital actions directly impact business growth, and client objectives.
- Analytical Mindset (Mentalidad analítica): Ability to interpret brief reports, web analytics tools, and market trends to make data-backed decisions.
- Cross-Functional Digital Knowledge (Conocimiento transversal): Comprehensive understanding of how all digital channels function together (earned media, paid media, design, PR, copy, social and online), serve as the bridge between all.
- Bachelor's degree in public relations, Marketing, Communications, Business Analytics, or a related field.
- Minimum 3–5 years of experience in digital strategy, digital PR, or brand management (agency experience preferred).
- Proven experience planning and executing influencer partnerships, digital PR campaigns, social media content, assets and experiential installations/pop-ups.
- Strong, demonstrated grasp of digital analytics platforms and marketing research methodologies.
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Tu lugar está en Burson:
Nuestra visión es que Burson sea la principal 'academy company' para profesionales creativos de la comunicación y líderes emergentes. Ofrecemos un entorno dinámico donde los colaboradores vienen a potenciar sus habilidades, ampliar sus redes y, en última instancia, crear las mejores soluciones para las marcas líderes de hoy. Nuestro compromiso con su crecimiento se refleja en nuestros sólidos programas de beneficios y programas para el talento, que incluyen oportunidades de desarrollo profesional, programas de mentoría con líderes de la industria, una cultura apasionante e inclusiva que fomenta la colaboración y la innovación, así como programas para recompensar y retener a los mejores talentos. Invertimos en nuestra gente porque creemos que su éxito es nuestro éxito.
Burson es una agencia integrada por personas inspiradas en nunca dejar de aprender. Reconocemos que lo que mejor hacemos, la creatividad y la comunicación, requieren un nivel de entendimiento profundo y lleno de matices. Por eso es fundamental para nosotros contratar a personas extraordinariamente talentosas, con diversos contextos culturales e identidades. Sin ello, no podríamos realizar el trabajo esencial de inspirar las ideas más impactantes, fomentar diálogos constructivos, cultivar experiencias significativas e impulsar la innovación y la creatividad para nuestros socios. Tu perspectiva es única -tu talento- es lo que te convierte en un #BursonPerson, y es así como, en equipo, conseguimos resultados excepcionales para nuestros clientes.
Al hacer clic en el botón "Enviar solicitud" a continuación, toda la información que ingresas se enviará a Burson. Antes de continuar, recomendamos revisar nuestra Política de privacidad de Contratación. Las personas residentes de California deben leer nuestro Aviso de privacidad sobre contratación de California. Estos documentos detallan cómo manejamos sus datos personales cuando solicita un puesto de trabajo con nosotros, así como las opciones para actualizar o eliminar la información que nos ha proporcionado.
Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
