Performance Marketing Strategy & Incentives Lead
South San Francisco, CA
06+ Months
Overview:
We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.
About DMO
The Digital Marketing Office (DMO) is responsible for advancing client's evolution toward a more personalized, measurable, experimentation-led, and performance-driven marketing organization. DMO partners across 1Marketing, Analytics, Operations, and Technology to scale System 1.0 capabilities, including performance marketing, experimentation, personalization, and AI-enabled content creation.
Within DMO, the Performance Marketing team leads the engagement and adoption of performance marketing principles with brand teams, ensuring that comprehensive training, tools, and methodologies meet brand goals and drive efficient, high-quality business outcomes at scale.
Job Summary
The Performance Marketing Strategy & Incentives Lead helps advance performance marketing capabilities by supporting measurement, experimentation, optimization, and marketer enablement across the Marketing Organization. This role plays a key role in the operationalization and ongoing execution of Marketing Incentives initiative, a pilot program designed to reinforce performance marketing behaviors through measurable, behavior-linked recognition and rewards.
Working closely with Digital & Data Analytics (DDA), Marketing Ops, Finance, and Marketing teams, this individual supports experiment and optimization evaluation, incentive program operations, measurement governance, dashboard reporting and stakeholder engagement. In addition to ensuring operational rigor, this role helps marketers identify meaningful optimization opportunities, strengthen experiment design, interpret results, and promote adoption of performance marketing best practices.
Key Responsibilities
- Evaluate and score experiment and optimization submissions against established criteria, develop ranked shortlists, and prepare leadership-ready recommendations for quarterly and annual incentive awards
- Support development, maintenance, and ongoing execution of marketing incentives dashboards, experiment tracking, rankings, and leadership reporting across all marketing brand teams
- Partner with marketers to strengthen experiment hypotheses, optimization opportunities, and measurement approaches
- Support marketers in understanding experiment qualification requirements, measurement expectations, and reporting standards, while helping operationalize experiment intake, scoring, and evaluation workflows
- Manage recurring data ingestion, refresh, QA, and validation processes across multiple marketing and measurement data sources
- Validate experiment submissions and ensure experiments meet defined qualification, measurement, and statistical significance criteria
- Support implementation and maintenance of metric guardrails, reporting standards, inclusion/exclusion logic, and measurement governance processes
- Monitor data availability timelines and reporting SLAs tied to incentive and recognition cadences, while partnering with DDA and analytics stakeholders to troubleshoot data gaps, attribution issues, and reporting inconsistencies
- Maintain operational documentation, measurement definitions, process guidance, governance artifacts, and reporting playbooks to support scalability and audit readiness
- Support operational execution of quarterly and annual incentives processes, including validation workflows, eligibility tracking, audit documentation, payroll coordination readiness, and reporting support
- Partner closely with Marketing Operations, DDA, Finance, and other stakeholders to align on measurement methodologies, reporting expectations, and continuous improvement opportunities
- Support end of year academy-style awards and recognition processes, including marketing experimentation/optimization case study intake, scoring coordination, finalist reporting, and leadership review preparation
- Help establish scalable workflows, process improvements, and operational best practices to support future expansion of the marketing incentives program and broader System 1.0 measurement capabilities
- Comply with all laws, regulations, and policies that govern the conduct of activities
Minimum Candidate Qualifications & Experience
- Bachelor's degree in Marketing, Analytics, Business, Data Science, Information Systems, or a related field
- 5+ years of experience in performance marketing, marketing analytics, marketing operations, business operations, or a related field
- Experience working with marketing performance data, experimentation frameworks, dashboards, or reporting operations
- Familiarity with digital advertising and measurement ecosystems, including major and media and analytics platforms such as Google Ads, Meta Ads, LinkedIn, Reddit, TikTok, Adobe Analytics, GA4
- Strong understanding of performance marketing concepts, optimization methodologies, experiment frameworks, and measurement principles
- Strong analytical and problem-solving skills, with experience managing complex datasets and operational workflows
- Experience working cross-functionally with analytics, operations, and business stakeholders
- Proficiency with reporting and analytics tools (e.g., Excel, Google Sheets, Tableau, Power BI, SQL, or similar)
- Strong communication and stakeholder management skills, including ability to translate technical concepts into business-friendly language
- Ability to operate effectively in a fast-paced, evolving environment with multiple stakeholders and priorities
- Additional Desired Candidate Qualifications & Experience
- Experience running experiments (i.e. A/B test, geo holdouts)
- Understanding of statistical significance concepts and experiment methodologies
- Familiarity with pharmaceutical, biotech, healthcare, or regulated industry environments
- Experience designing operational processes, governance workflows, or reporting frameworks
- Experience supporting incentive programs, recognition programs, or performance reporting initiatives
Client Operating Principles
Put Patients First: I always act as if patients I know are in the room and do what's best for them
Follow the science: I seek answers through experiments, data and debate, and act on facts
Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
Experience with Google Analytics and SEO preferred
Interview process: 3 total virtual interviews (Panel and last w/ hiring manager)
Hybrid: Anchor days Tuesday & Wednesday & one day could be flexible
#TB_PH
#ZR
Why TalentBurst?
At TalentBurst, we deliver more than talent, we deliver outcomes. We partner with you to move quickly and connect you to opportunities aligned with your skills and long term growth.
Backed by precision, transparency, and results, we connect top talent with leading organizations through trusted partnerships.
We offer competitive compensation and comprehensive benefits, including medical, dental, vision, and retirement options.
TalentBurst is an equal opportunity employer committed to an inclusive and diverse workforce.
