Department
Student Experience
Job Title
Social Media Manager of Esports
Commitment to On-Campus Experience
Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in-person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus. Remote work arrangements are limited in accordance with University policy.
Pay Range
$16.00 per hour
Pay Determination
Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.
Hours
Standard University business hours
M-F: 12:00 pm – 4:00pm (academic year)
Hours may vary based on operational needs.
Unionized Position Code
Not Applicable
Job Description
Syracuse University Esports is seeking a part-time Social Media Manager to support the program’s social media and digital storytelling efforts. This role will assist with the planning, creation, and execution of content across Syracuse Esports’ social platforms, with a focus on improving consistency, technical quality, and balanced coverage across teams and events. The selected candidate will work closely with the Director of Production & Outreach, who will continue to lead the overall marketing direction for the program. The Social Media Manager will provide content creation expertise, platform-specific recommendations, social media calendar support, and guidance on what student-captured assets are needed to support planned content. This position is ideal for a creative professional with experience in graphic design, video editing for both short and long-form video, and social media management who is interested in helping grow one of the leading collegiate esports programs in the country.
Education and Experience
- Experience creating and managing social media content for a brand, team, program, organization, creator account, sports property, esports program, or similar entity.
- Experience creating short form content for platforms such as TikTok, Instagram Reels, YouTube Shorts, and X.
- Experience editing long form video content such as recaps, features, interviews, storytelling pieces, or YouTube content.
- Experience using professional creative tools such as Adobe Creative Cloud, DaVinci Resolve, Final Cut Pro, Canva, CapCut, Unreal Engine, Blender, or equivalent platforms.
Skills and Knowledge
- Strong technical skill in video editing, graphic design, and digital content creation.
- Strong understanding of social media platforms, especially how content should differ between Instagram, TikTok, YouTube, X, Facebook, and emerging platforms.
- Ability to create and follow a content calendar while balancing multiple teams, events, and program priorities.
- Strong visual storytelling skills and the ability to turn raw photos, video clips, match moments, student stories, and program updates into polished content.
- Ability to work independently in a remote environment while maintaining communication, deadlines, and organization.
- Strong writing skills for captions, promotional copy, post descriptions, and social media messaging.
Responsibilities
- Assist with the planning and posting of content for Syracuse University Esports social media platforms, including Instagram, TikTok, X, YouTube, Facebook, and other relevant platforms.
- Build, maintain, and execute a social media content calendar that provides consistent and balanced coverage across Syracuse Esports teams, events, broadcasts, student stories, facilities, partnerships, and program initiatives.
- Track content performance and provide basic recommendations based on engagement, reach, follower growth, video performance, and platform trends.
- Create high quality digital content, including short-form videos, long-form video edits, graphics, thumbnails, motion graphics, photo edits, promotional posts, event recaps, player/team features, and platform-specific content.
- Develop content ideas and recurring content series that can help grow the Syracuse Esports audience and increase engagement across platforms.
Physical Requirements
Not Applicable
Tools/Equipment
Not Applicable
Application Instructions
In addition to completing an online application, please attach a resume and portfolio.
About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.
About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
EEO Statement
Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Commitment to a Respectful and Welcoming Community
Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.
