Our Mission
Thirty Three Threads was born on the 33rd parallel. It echoes the spirit of the active lifestyle so intrinsic to San Diego, our home, and it is here that our story comes to life. Our brands: Tavi, ToeSox, Base33 and Vooray all reflect this synergy, although each step boldly with its own unique personality.
We define new trends in the studio and beyond, driven by our customers’ desire to continually enhance their practice. And, we dedicate our days to innovating and creating high performance and premium, quality products that allow them to lead the active lifestyle they choose with style they love. We invite you to join our journey.
About Us
Founded in 2004, Thirty-Three Threads is an industry leader in high performance, fashionable premium apparel, socks and accessories for the global boutique fitness market and beyond. Our brands and products are known as best-in-class in quality, design, style and functionality.
Summary
33 Threads is seeking a creative, strategic, and results-driven Senior Social Media & Influencer Manager to lead the social presence and influencer marketing strategy for TAVI, ToeSox, Vooray and Mizu, our premium active lifestyle brands. This role is responsible for developing and executing social-first campaigns that build brand awareness, foster community and drive meaningful business growth across owned and earned channels
The ideal candidate is equal parts storyteller, trend forecaster, strategist and relationship builder. They have a deep understanding of the evolving social landscape, know how to identify and cultivate impactful creator partnerships and can translate brand strategy into engaging, high-performing content. Working cross-functionally with Creative, Brand Marketing, Wholesale Marketing and eCommerce, this leader will shape the brands’ social voice, oversee influencer programs from seeding to large-scale campaigns, analyze performance and continuously identify opportunities to keep the brand at the forefront of culture.
Responsibilities:
General
- Develop and lead the overall social media and influencer marketing strategy for TAVI and the 33 Threads portfolio, aligning initiatives with brand, product and business objectives.
- Establish social media and influencer KPIs, analyze performance, measure ROI and present strategic insights and recommendations to leadership.
- Lead cross-functional collaboration with Brand Marketing, Creative, eCommerce, PR, Product Development and external partners to execute cohesive marketing campaigns.
- Mentor and manage the Social Media & Influencer Coordinator, providing coaching, prioritization, and professional development.
- Compile weekly and monthly performance reports using Shopify, Google Analytics, ShopMy, Roster, and social platform analytics.
Social Media
- Own the long-term vision for all social platforms, continuously optimizing channel strategy, content mix, audience growth and engagement.
- Oversee the annual social content strategy and editorial direction, ensuring all content reflects brands’ premium brand positioning and voice.
- Drive audience growth across Instagram, TikTok and emerging platforms through innovative content strategies and trend forecasting.
- Lead social listening, competitive analysis, and industry research to identify opportunities and maintain category leadership.
- Partner with distributors for social media features, collaborative content, and giveaways to provide mutual brand exposure and maintain strong, ongoing partnerships.
- Develop crisis communication and community management strategies in partnership with Marketing leadership.
Influencer
- Build, lead, and evolve ambassador, influencer and creator programs, including identifying high-value talent, negotiating annual partnerships and fostering long-term relationships.
- Create and execute integrated influencer campaigns that drive brand awareness, community engagement and revenue across paid, earned and owned channels.
- Own influencer marketing budgets, campaign forecasting and promotional investments to maximize return.
- Manage campaign execution in ShopMy, Roster and other influencer management platforms.
- Manage and oversee TikTok Shop execution in collaboration with eCommerce team. Optimize live-streaming and video campaigns to drive sales through TikTok Shop.
- Identify seeding opportunities across all industries and strategize and execute. Oversee in-person seeding events.
- Oversee experiential marketing initiatives, influencer events, brand activations and PR opportunities that strengthen brand affinity.
Public Relations
- Assist in the development and execution of PR strategies and campaigns to promote brand initiatives, product launches and partnerships.
- Build and maintain relationships with fashion, fitness and lifestyle media outlets.
- Draft press releases, media alerts, hot sheets, pitches and other PR materials.
- Secure media coverage in relevant publications, websites and broadcast channels.
- Monitor media coverage and create monthly PR recap reports with analytics and key highlights.
- Other duties as assigned
Knowledge, Skills and Abilities Required
- Deep expertise in social media strategy, platform best practices, emerging trends and content optimization across Instagram, TikTok, Pinterest, and other key channels.
- Strategic thinker with the ability to translate business objectives into innovative social and influencer marketing initiatives.
- Exceptional written and verbal communication skills with strong relationship-building abilities.
- Strong negotiation skills and comfortable working with Legal team to complete contracts.
- Highly collaborative, with the ability to build partnerships across cross-functional teams, creators, agencies and external partners.
- Proactive, self-motivated, and resourceful, with a strong sense of ownership and accountability.
- Strong analytical and critical thinking skills with the ability to interpret data, identify opportunities and make informed recommendations.
- Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Detail-oriented with a commitment to delivering high-quality work while meeting deadlines.
- Proven problem-solving skills and a continuous improvement mindset, with the ability to streamline processes and increase operational efficiency.
- Adaptable and agile, with the ability to quickly respond to shifting business priorities and evolving social media trends.
- Positive team player who thrives in a collaborative, creative, and entrepreneurial environment.
- Proficiency with social media management and scheduling platforms (such as Later) and influencer marketing platforms (such as ShopMy and Roster), or the ability to quickly learn new technologies.
Minimum Job Requirements
- Bachelor’s degree in Business Administration, or related field.
- Minimum of 7-8 years of experience in a marketing role, ideally 2-3 years of management experience.
- Expert in all social media platforms, Instagram, Facebook, LinkedIn, YouTube, TikTok.
- Proficiency in social media and influencer platforms like Later, Hootsuite, ShopMy and Roster.
- Strong written and verbal communication skills.
- Ability to travel up to 15% of the time domestically.
- Experience with apparel and/or fitness-related brands. Ideally understands barefoot fitness practices like yoga, Pilates and barre.
- Ability to travel domestically and internationally for 15% or more
Benefits + Pay
- Base salary up to $100,000, depending on experience
- Annual bonus up to $8,000, depending on experience
- Hybrid work setting
- Wellness focused work environment, casual/lifestyle apparel work attire, one hour paid fitness time per week.
- Headquarter office includes - on site gym, rising desks, on site work out classes
- Extensive Paid Time Off Program - PTO, Sick, 11.5 paid holidays, additional incentivized Floating Holidays, Summer Half Days, additional incentivized paid time off.
- Quarter and Monthly Employee Recognition Programs
- 401(k) match of 100% up to 4% of annual salary
- Community Service Time
- Dog Friendly
- Generous apparel stipend
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting Human Resources at Thirty Three Threads.
