Marketing Associate / Senior Marketing AssociateLocation: Buffalo, NY
Salary: $50,000–$65,000 per year, depending on experience and qualifications
Expected Start Date: January 2027
We're beginning our search early to find the right person for this role. We are more interested in finding the right long-term fit than filling the position quickly.
About the Role
We're looking for a Marketing Associate or Senior Marketing Associate to join our team and help us build and grow our marketing efforts. This is a hands-on, marketing generalist role. You'll be involved in a little bit of everything — content creation, SEO, SEM, GEO, social media advertising, email marketing, graphic design, website management, analytics, and more. We're a growing company, so we're not looking for someone who only knows one area of marketing.
We need someone who can wear different hats, learn quickly, and get things done.You don't need to be an expert at everything on Day 1. What matters most is that you have a good marketing foundation, are comfortable learning new things, and can execute across different channels.As you grow in the role, you'll have the opportunity to take ownership of the areas where you have the greatest strengths and where we see the biggest opportunities.
What You'll Do
Content Creation & Social Media
- Create and publish content for our website and social media channels.
- Write blog posts, articles, product content, case studies, and other marketing materials.
- Develop and maintain a content calendar.
- Create and repurpose content across different platforms.
- Take basic photos and videos of products, processes, people, and projects.
- Help tell the company's story in a way that is useful and interesting to our customers.
SEO, SEM & GEO
- Help improve our website's organic search visibility through SEO.
- Research keywords, topics, competitors, and search opportunities.
- Create and optimize website pages and content.
- Manage and optimize small-scale Google Ads and SEM campaigns.
- Help improve our visibility in AI-powered and generative search results (GEO).
- Monitor traffic, rankings, conversions, and campaign performance.
Email Marketing
- Create and send email campaigns and newsletters.
- Build and maintain customer and prospect email lists.
- Write and design email content.
- Develop email follow-up and automated campaigns.
- Track open rates, click-through rates, conversions, and other performance metrics.
Paid Social Media
- Create and manage paid advertising campaigns on platforms such as LinkedIn, Facebook, and Instagram.
- Create ad copy, graphics, and different versions of advertisements.
- Monitor campaign performance and make adjustments based on results.
- Help improve targeting, engagement, and return on advertising spend.
Graphic Design
- Create marketing graphics, presentations, advertisements, social media content, sales materials, and other visual assets.
- Maintain consistency in our branding and visual identity.
- Use tools such as Canva, Adobe Creative Suite, or similar platforms.
Website & Digital Marketing
- Make updates and additions to the company website.
- Create landing pages and update product and service information.
- Help improve the overall user experience of our website.
- Monitor website performance and identify opportunities for improvement.
- Work with analytics and marketing tools to understand what's working and what isn't.
Analytics & Reporting
- Track key marketing metrics and provide regular reporting.
- Analyze campaign and content performance.
- Identify opportunities to improve marketing results.
- Test different approaches and continuously improve our marketing efforts.
What We're Looking For
We're looking for someone who is curious, creative, hands-on, organized, and willing to learn. You don't need to be an expert in every area listed above. But you should have a working knowledge of digital marketing fundamentals and the ability to learn the areas where you have less experience. We're looking for someone who is:
- A strong writer and communicator.
- Comfortable creating both written and visual content.
- Familiar with SEO and digital marketing fundamentals.
- Familiar with Google Ads and/or paid social advertising.
- Comfortable with email marketing platforms.
- Comfortable with basic graphic design tools such as Canva or Adobe.
- Comfortable working with websites and content management systems.
- Data-oriented and willing to use numbers to determine what is working.
- Organized and able to manage multiple projects at the same time.
- Comfortable working independently and figuring things out.
- Curious about new technology, AI, marketing tools, and emerging trends.
- Willing to get their hands dirty and actually execute, not just create marketing plans.
A Plus, But Not Required
- B2B marketing experience.
- Manufacturing or industrial marketing experience.
- Experience marketing technical products.
- Experience with WordPress or another CMS.
- Google Analytics / Google Search Console experience.
- Google Ads experience.
- HubSpot and SemRush
- LinkedIn, Facebook and Instagram experience with content creation and ads.
- Canva, Adobe Photoshop, Illustrator, or similar design tools.
- Basic photography or video editing skills.
Associate vs. Senior Associate
We're open to hiring at either the Marketing Associate or Senior Marketing Associate level.The level will be based on your experience, skill set, independence, and ability to take ownership of different areas of marketing.
Marketing Associate
You have a solid foundation in marketing and can execute marketing activities across multiple channels, but you're still developing your skills and gaining experience. You'll have opportunities to learn, experiment, and develop deeper expertise in specific areas of marketing.
Senior Marketing Associate
You have enough experience to independently manage many of the activities above and can take ownership of marketing initiatives with limited supervision. You'll be expected to not only execute but also identify opportunities, make recommendations, analyze results, and help shape our marketing strategy.
The Right Person for This Role
You might be a great fit if you're the type of person who can spend the morning: Writing a blog post → creating a graphic for LinkedIn → optimizing an SEO page → launching an email campaign → checking Google Ads → updating the website → and then figuring out why the latest campaign isn't converting. You don't have to know everything but you have to be willing to learn everything. That's really the philosophy behind this position. We're looking for a marketing generalist who can learn, create, execute, measure, and improve. As the company grows, you'll have the opportunity to specialize and take ownership of the areas where you can make the biggest impact.
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Education:
Experience:
- Marketing: 2 years (Required)
- Content creation: 1 year (Required)
Language:
Ability to Commute:
- Buffalo, NY 14228 (Required)
Work Location: In person
