Top 20 Content marketer Jobs in Urbandale, Ia

Content Marketing Strategist
Principal Financial Group —Des Moines, IA
- $84,600 - $132,000 a year
- Full-time
- Remote
- Mid-level
- Bachelor's degree
- Travel
8d
Content Marketing Senior Strategist (Thought Leadership)
Principal Financial Group —Des Moines, IA
- $104,400 - $187,200 a year
- Full-time
- Remote
- 6 years
- Analysis skills
- Bachelor's degree
5d
Chief Marketing Officer
RDC Marketing —Redfield, IA
- $40,000 - $60,000 a year
- Full-time
- Office
- In-person
- Senior level
Quick Apply
Digital Marketing Manager (Remote US)
Directive —Des Moines, IA
- $80,000 - $85,000 a year
- Email
- Remote
- Mid-level
- Travel
- US work authorization
- Paid parental leave
- Paid holidays
B2B Marketing Manager(Remote US)
Directive —Des Moines, IA
- $80,000 - $85,000 a year
- Email
- Remote
- Mid-level
- Travel
- US work authorization
- Paid parental leave
- Paid holidays
Digital Marketing Strategist -Startups/SMB (Remote US)
Directive —Des Moines, IA
- $80,000 - $85,000 a year
- Email
- Remote
- Mid-level
- Travel
- US work authorization
- Paid parental leave
- Paid holidays
Demand Generation Manager (Remote US)
Directive —Des Moines, IA
- $80,000 - $85,000 a year
- Email
- Remote
- Mid-level
- Travel
- US work authorization
- Paid parental leave
- Paid holidays
Senior Digital Marketing Strategist -Startups/SMB (Remote US)
Directive —Des Moines, IA
- $80,000 - $85,000 a year
- Email
- Remote
- Travel
- US work authorization
- Computer skills
- Paid parental leave
- Paid holidays
Senior Demand Generation Strategist (Remote US)
Directive —Des Moines, IA
- $80,000 - $85,000 a year
- Email
- Remote
- Travel
- US work authorization
- Computer skills
- Paid parental leave
- Paid holidays
Marketing Manager
BarnTools —Urbandale, IA
- Full-time
- Remote
- 7 years
- Senior level
- Leadership
Quick Apply
10d
4111: Americas Industry Marketing Lead
Accenture —Des Moines, IA
- $87,400 - $224,600 a year
- Full-time
- Remote
- Microsoft Excel
- 8 years
- US work authorization
- Paid holidays
- Disability insurance
Marketing Manager
Flex LTD —Des Moines, IA
- Full-time
- Marketing
- Data analysis skills
- Mid-level
- Disability insurance
- Health insurance
7d
Director Of Accounts
TH Media —Des Moines, IA
- $70,000 - $90,000 a year
- Full-time
- Background check
- Google Workspace
- 5 years
- Paid holidays
- Health insurance
Quick Apply
Associate Product Owner - Marketing (Open to hiring at the Product Owner level)
Wellmark, Inc. —Des Moines, IA
- Full-time
- Hybrid work
- Writing skills
- Research
- Analysis skills
Quick Apply
Commercial Producer
Hearst Television —Des Moines, IA
- Full-time
- Clean driving record
- Military
- Writing skills
- Paid parental leave
- Health insurance
Commercial Producer
Hearst Media Services —Des Moines, IA
- Full-time
- Clean driving record
- Military
- Writing skills
- Paid parental leave
- Health insurance

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Content Marketing Senior Strategist (Thought Leadership)
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Principal Financial Group —Des Moines, IA
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Content Marketing Strategist

Principal Financial Group -
Des Moines, IA

Apply Now

Job Details

Full-time
$84,600 - $132,000 a year
8 days ago

Qualifications

Audience analysis
Editorial content writing
Marketing project management
AP style
Increasing user engagement
B2C
Direct mail media campaign management
Content editing
Mid-level
Customer segmentation
Collaboration with product development teams
Bachelor's degree
Industry trends
Content performance analytics
Financial product expertise
Financial concepts
Content marketing experience within finance
Brand storytelling
Data analytics
Improving email campaign engagement
Marketing analytics
Digital marketing performance monitoring
Marketing positioning
Content strategy alignment
Communication skills
Marketing controlled experiments research
Cross-functional communication
B2C business model

Full Job Description

What You'll Do:

Are you a results-driven Content Marketer with a passion for creating content that converts? Do you excel at developing compelling campaigns that speak directly to the consumer?

Principal Financial Group is seeking a Content Marketing Strategist to join our dynamic team and help drive sales and engagement for our retirement plan offerings.

This role is ideal for a strategic thinker with a strong background in email and direct mail campaigns, content optimization, and A/B testing—someone who understands how to motivate action through content that resonates at each stage of the customer journey.

Key Responsibilities

- Create compelling content for Direct-to-Consumer (DTC) campaigns—including email and direct mail—that drives conversions and supports retirement plan growth metrics.
- Develop and optimize messaging that aligns with the buyer journey, leveraging audience insights and performance data to drive engagement and ROI.
- Collaborate cross-functionally with marketing, product, compliance, and sales teams to ensure cohesive campaign execution across channels.
- Help implement A/B tests for email and direct mail campaigns to identify high-performing content, subject lines, CTAs, and layouts.
- Craft content across formats—including landing pages, print pieces, emails, and digital ads—tailored to segmented audiences.
- Translate complex financial concepts into clear, persuasive, and actionable marketing messages that resonate with consumers.
- Monitor and analyze campaign performance, using insights to refine strategies, increase conversions, and support continuous improvement.
- Stay current on industry trends and consumer behavior in the retirement and financial planning space to maintain competitive messaging and positioning.
- Contribute to the growth of the business through strategic storytelling and content that highlights the value of our products and services.

Who You Are:

Bachelor’s degree or equivalent experience
4+ years of related content marketing experience, preferably with a focus on DTC campaigns and financial products.
Proven experience developing content that drives conversion in email, direct mail, and other marketing channels.
Proficient in A/B testing strategies and analyzing results to optimize content effectiveness.
Strong storyteller who can simplify complex topics into engaging, reader-friendly content.
Experience managing full-scale, integrated marketing campaigns with attention to detail and deadlines.
Strong editorial, proofreading, project management, and communication skills, with demonstrated AP Style experience.
Ability to translate analytics into meaningful content strategies.
Nimble, proactive, and able to manage multiple priorities in a fast-paced environment.
Familiarity with the retirement planning space or financial services is preferred.
Knowledge of Principal Financial Group’s products and customer journey is a plus.

Travel: Some travel required, including occasional overnight stays.

This is a unique opportunity to make a measurable impact by delivering content that educates, motivates, and converts consumers exploring their retirement options. If you're ready to help shape the future of content marketing at Principal, we’d love to hear from you.

Salary Range Information: Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range: $84600 - $132000 / year Salary Details:

The following locations are examples of market-specific salary ranges across different geographies.

Grand Island, NE / Wichita, KS: $84,600 - $114,300 / year
Des Moines, IA / Tampa, FL: $89,300 - $120,650 / year
Charlotte, NC / Dallas, TX: $94,000 - $127,000 / year
Chicago, IL / Denver, CO / Minneapolis, MN: $103,400 - $130,000 / year
Los Angeles, CA / New York City, NY: $112,800 - $132,000 / year

Time Off Program: Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided. Pension Eligible: Yes Additional Information:

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window: We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Date First Posted (TTF): 7/23/2026 Latest Post Date: Careers - US: 7/23/2026

LinkedIn Remote Hashtag

: #LI-Remote

Apply Now

Refine Your Search

content marketer jobs in urbandale, ia

Content Marketing Strategist

Content Marketing Senior Strategist (Thought Leadership)

Chief Marketing Officer

Digital Marketing Manager (Remote US)

B2B Marketing Manager(Remote US)

Digital Marketing Strategist -Startups/SMB (Remote US)

Demand Generation Manager (Remote US)

Senior Digital Marketing Strategist -Startups/SMB (Remote US)

Senior Demand Generation Strategist (Remote US)

Marketing Manager

4111: Americas Industry Marketing Lead

Marketing Manager

Director Of Accounts

Associate Product Owner - Marketing (Open to hiring at the Product Owner level)

Commercial Producer

Commercial Producer

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