The Senior Marketing Manager provides advanced marketing leadership and execution for a portfolio of assigned hotels within Lodging Dynamics. This role also serves as the primary marketing lead for onboarding, launching, and integrating new hotels added to the Company's portfolio. The Senior Marketing Manager is responsible for developing and implementing multi-channel marketing strategies including search engine optimization (SEO), website, and online travel agency (OTA), content management digital paid media campaigns, marketing analysis, and presentation decks, overseeing digital and offline campaigns, directing agency and vendor partners, and ensuring marketing efforts drive revenue, market share, and guest engagement. This role collaborates closely with Revenue Management, Operations, ownership groups, and property-level teams to ensure brand consistency and strong commercial performance.
Primary duties consist of performing office or non-manual work directly related to management or general business operations. Work includes the exercise of discretion and independent judgment with respect to matters of significance.
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Provides dedicated, senior-level marketing leadership, and hands-on marketing support to assigned hotels through consistent communication, collaboration, and strategic guidance.
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Leads digital marketing education and knowledge transfer across the organization, providing training sessions, Standard Operating Procedures, and concise reference materials that support adoption of best practices and tools.
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Serves as lead marketing contact for all new hotels added to the portfolio, ensuring successful onboarding, launch campaigns, brand positioning, and integration into Lodging Dynamics' marketing processes.
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Develops and implements comprehensive annual marketing plans for assigned portfolio of hotels and outlets, aligning with corporate revenue and commercial strategy goals.
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Partners with the Commercial Strategy Team and Operations to design integrated promotions and demand-generating initiatives that maximize hotel and ancillary outlet performance.
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Oversees external agencies in SEO, paid media, email marketing, social media, public relations, and creative services for assigned properties; evaluates performance and ROI to ensure expectations and goals are met.
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Serves as brand guardian, verifying all hotel and outlet marketing reflects brand voice.
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Leads marketing aspects of photography and video production, from pre-shoot planning through final distribution.
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Directs content strategy and management for property websites, OTAs, local listings, and third- party distribution channels.
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Guides social media direction, content calendars, and target audience strategies across the assigned properties.
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Manages property email marketing initiatives and supports portfolio-level campaigns.
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Analyzes marketing KPIs for assigned hotels and new additions, including ROI, acquisition costs, digital engagement, and revenue impact; communicates results to hotel GMs, ownership, and corporate leadership.
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Provides mentorship and guidance to Marketing Manager, Marketing Specialist, and property-based Sales/Marketing team.
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Partners with community organizations, CVBs, and local event stakeholders to create partnerships that enhance visibility and guest acquisition.
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Maintains a professional appearance in accordance with Company standards; wears the appropriate business casual attire.
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Maintains open and effective communication with team members and management.
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Attends and participates in team meetings.
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Adheres to established safety and emergency procedures and protocols, this includes Company, federal, and state specific regulations and guidelines.
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Completes all required Company training/compliance courses as assigned.
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Adheres to Company standards and maintains compliance with all policies and procedures.
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Performs other related duties and responsibilities as assigned.
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Bachelor's degree from an accredited university or equivalent in related field.
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A minimum seven (7) years of progressive experience in hospitality marketing/, digital marketing, or brand management required.
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A minimum four (4) years of experience in multi-property or portfolio-level marketing.
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A minimum two (2) years of experience with hotel openings, rebranding, or onboarding new properties.
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A minimum three (3) years of experience with full-service hotels and ancillary outlets (F&B, spa, retail, events).
This position does not include any supervisory responsibilities.
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Certifications in digital marketing platforms (Google Ads, Google Analytics, HSMAI Digital Marketing, Certificate of Hotel Digital Marketing, etc.).
This position requires the capability to understand and follow both oral and written directions, as well as the ability to communicate effectively with others in English and interact successfully with internal and external customers.
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Ability to synthesize complex analytics into clear insights, trends, and actionable recommendations.
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Advanced expertise in digital marketing including paid media, social media, SEO/SEM, email, and reputation management.
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Strong knowledge of hospitality marketing and distribution trends.
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Proven success in marketing hotel openings or rebrands.
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Understands how to develop and implement business strategies.
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Strong analytical skills with ability to interpret marketing data, budgets, and ROI.
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Ability to interpret and create policies, procedures, and manuals.
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Excellent customer service skills.
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Ability to motivate and inspire a team to provide extraordinary customer service.
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Able to lead in a culturally diverse work environment and is a champion for diversity in the organization.
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Develops high-performing teams and fosters a culture of excellence.
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Able to adapt dynamically to shifting internal and external conditions.
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Strong business acumen, including financial management, budgeting, cost control, and revenue optimization.
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Able to identify and seize revenue-generating opportunities while effectively managing costs and resources.
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Excels at team building, leadership, and development.
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Excellent interpersonal skills to include coaching, counseling, mentoring, and public relations.
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Exceptional emotional intelligence and interpersonal skills, with the ability to build strong working relationships with team members at all levels.
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Visionary mindset, capable of developing and executing a comprehensive business strategy that aligns with brand identity and exceeds guest expectations.
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Knowledge of key industry trends, regulations, and the current industry landscape.
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Proven ability to drive revenue growth, optimize costs, and achieve financial targets.
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Able to work through challenging issues and make sensible tradeoffs between brand requirements and commercial and market reality pragmatically and diplomatically.
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Able to engage diplomatically and effectively with third party owners and operators, empathizing, and reacting appropriately to partner feedback and helping resolve issues where necessary.
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Proficient in time management; the ability to effectively organize and manage multiple priorities.
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Ability to take initiative and effectively adapt to changes.
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Recognizes an emergency situation and takes appropriate action.
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Able to establish and maintain a cooperative working relation.
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Ability to interpret and create spreadsheets.
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Able to use sound judgment; work independently, with minimal supervision.
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Strong analytical and problem-solving skills.
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Competent in public speaking.
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Performs well with frequent interruptions and/or distractions.
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Proficient in Google Docs/Microsoft Word.
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Proficient in Google Sheets/Microsoft Excel.
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Proficient in Google Slides/Microsoft PowerPoint.
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Proficient in Gmail/Microsoft Outlook.
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Basic math skills.
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Ability to adjust effectively to evolving work environments and shifting customer (internal/external) requirements.
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Able to maintain a positive and professional working environment.
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Fosters a culture of excellence.
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Able to work effectively in a culturally diverse environment and support diversity and inclusion within the organization.
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Up to 20% travel required.
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Talking: Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
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Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.
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Hands to Fingers: Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.
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Repetitive Motion: Substantial movements (motions) of the wrists, hands, and/or fingers.
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Close Vision: Clear vision at 20 inches or less. Required to perform an activity such as preparing and analyzing data, transcribing, viewing a computer terminal, extensive reading or visual inspections.
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Focus Ability: Ability to adjust the eye to bring an object into sharp focus.job
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Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a minor amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
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None: No exposure to adverse environmental conditions (typical office/administrative setting).
This job description provides a general overview of the work performed, including the typical responsibilities and level of duties associated with this position. It should not be construed as an exhaustive list of tasks or obligations for any individual team member. This description does not alter the employment relationship between the Company and its team members.
The Essential Job Functions, Physical Requirements, and Work Environment characteristics outlined are intended to reflect the requirements needed to perform the essential functions of this role effectively. Management retains the authority to modify, adjust, or revoke job duties and responsibilities as needed, and to make reasonable accommodations to enable qualified team members to fulfill the essential functions of their roles.
The Company is an Equal Employment Opportunity (EEO) employer and is committed to providing a work environment free from discrimination and harassment. All employment decisions are made based on merit, qualifications, and business needs without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected status/characteristic in accordance with applicable federal, state, and local laws.
