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Marketing Coordinator

DOCR LLC
Ferndale, MI

Apply Now

Job Details

Full-time
$42,000 - $48,000 a year
8 days ago

Benefits

Health insurance
Dental insurance
Paid time off
Vision insurance
401(k) matching
Employee discount

Qualifications

Customer communication
Community relationship building

Full Job Description

About Dessert Oasis Coffee Roasters (DOCR)

Dessert Oasis Coffee Roasters is an award-winning specialty coffee company with four cafes throughout Southeast Michigan. Since 2009, we've been committed to sourcing exceptional coffees, fostering meaningful relationships throughout the coffee supply chain, and creating welcoming spaces centered around hospitality, education, and community.

Our team believes great marketing tells meaningful stories. From coffee producers and seasonal menus to educational programming and local partnerships, every campaign is an opportunity to connect people with the work we care about.

Position Summary

The Marketing Coordinator supports the execution of marketing initiatives across Dessert Oasis Coffee Roasters while helping maintain a consistent brand experience across digital, retail, and community channels. Working under the direction of the Creative Marketing Manager, this role assists with content creation, social media management, email marketing, campaign execution, and day-to-day marketing operations.

This is an ideal opportunity for an early-career marketing professional looking to gain experience across multiple areas of marketing, branding, and creative production within a growing specialty coffee company.

Coffee knowledge is preferred but not required. DOCR has a thoughtfully developed in-house Education Department, and the Marketing Coordinator will receive ongoing coffee education to better understand our products, coffee, producers, and brand.

Key Responsibilities

Marketing & Campaign Support

Assist with the execution of marketing campaigns supporting:

Coffee releases
Specialty drink launches
Menu updates and additions
Seasonal bakery releases and promotions
DOCR’s Education Department programming for public classes and DOCR Academy
Wholesale initiatives
Community events
Retail promotions

Help coordinate campaign timelines and ensure marketing assets are delivered on schedule.

—

Social Media

Support the day-to-day management of DOCR's social media presence.

Responsibilities include:

Assist with the planning and management of our social media accounts
Scheduling and posting content
Assisting with content planning
Community engagement
Responding to comments and messages when appropriate
Tracking performance metrics
Helping maintain the content calendar and pivoting as needed
Assist in identifying trends, content opportunities, and engagement strategies

—

Email & SMS Marketing

Assist in creating and executing customer communications through email and SMS.

Including:

Building email campaigns through MailChimp, Eventbrite, Square, and other platforms
Updating and maintaining campaign assets and templates
Testing and scheduling emails
Maintaining subscriber lists
Supporting promotional campaigns

—

Copywriting & Marketing Communications

Assist in developing written marketing communications that reflect DOCR's brand voice and storytelling approach.

Responsibilities include:

Drafting social media captions for review and approval
Drafting email marketing copy using established campaign direction
Assisting with promotional messaging across digital marketing channels
Supporting blog content, website updates, and other written marketing materials
Collaborating with the Creative Marketing Manager to refine messaging and maintain brand consistency

—

Content Creation

Assist with creating marketing collateral including:

I-Phone photography, short-form video, and reels
Coordinate with the Creative Marketing Manager on photography and video needs for upcoming campaigns
Behind-the-scenes content
Asset organization
Usage of CapCut for reel-editing needs

—

Administrative Marketing Support

Help keep the Creative Department organized by:

Maintaining marketing calendars
Organizing digital assets
Coordinating project requests
Tracking deadlines
Preparing files for production
Managing marketing inventory and promotional materials
Assisting with vendor communication

—

Event & Community Marketing

Support local marketing initiatives by:

Assisting with event promotion through all channels
Coordinating ticket giveaways with the Creative Marketing Manager and vendor partners
Supporting community partnerships
Helping execute in-store marketing
Capturing event content and video as needed

Qualifications

Preferred:

Bachelor's degree in Marketing, Communications, Graphic Design, Journalism, or a related field (or equivalent experience)
0-2 years of professional marketing experience
Strong written and verbal communication skills
Excellent organizational and time management skills
Comfortable managing multiple projects simultaneously
Familiarity with social media platforms and content creation
Basic photography or video experience is a plus
Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva (Affinity), and CapCut is preferred
Experience with Shopify, Mailchimp, Klaviyo, Square, Eventbrite, or similar marketing platforms is a plus

What Success Looks Like

Within the first year, this role will:

Increase the Creative Department's capacity to execute marketing campaigns across all channels
Improve turnaround times for marketing initiatives
Strengthen consistency across social media, email marketing, and customer communications
Help maintain organized marketing systems and project timelines
Support stronger communication between the Creative Department and internal teams
Contribute thoughtful ideas while maintaining the quality and consistency of the DOCR brand
Allow the Creative Marketing Manager to focus on strategy, creative direction, branding, design, photography, and department leadership

—

Benefits & Compensation

Salary

$42,000–48,000 annually

Compensation will be based on experience and qualifications.

Benefits

Company-sponsored health, dental, and vision insurance
401(k) retirement plan with company match*
Paid Time Off (12 days annually)
Free drinks and employee discounts on retail coffee, pastries, food, and merchandise
Ongoing coffee education and professional development
Opportunities to attend industry events, trainings, and community programming

Apply Now

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Position Summary

Key Responsibilities

Marketing & Campaign Support

—

Social Media

—

Email & SMS Marketing

—

Copywriting & Marketing Communications

—

Content Creation

—

Administrative Marketing Support

—

Event & Community Marketing

Qualifications

What Success Looks Like

—

Benefits & Compensation

Salary

Benefits