A Little About Us and This Role
We’re ChiroCat, and we build the best cloud-based chiropractic software around. Chiropractic offices across the U.S. use our system to provide better care to their patients, operate more effectively, and run better businesses. From their first patient interactions with digital intake forms, to final insurance processing and post-visit communication, our system supports doctors and their staff every step of the way. We’re modernizing the chiropractic software space in big ways, but much more importantly, we’re bettering the lives of our doctors, their team members, and especially their patients.
The bottom line: we LOVE to help people, who help people. And that’s where you come in!
We’re looking for a driven and energetic Sales Development Representative (SDR) to join our growing Sales team. You’ll be the first point of contact for chiropractic offices that are exploring better software solutions. Your job? To introduce them to ChiroCat—how we work, what we offer, and how we can make their lives easier. You’ll connect with potential customers, qualify their interest, and schedule product demos with our Account Executives. Most of that will be through your own outreach initiatives, but you may also attend a few tradeshows per year.
You’ll become an expert on our product and understand what makes a chiropractic office tick. You’ll help prospects see the value in modernizing their practice with a system that truly understands their needs. This isn’t about spamming lists or pushing a hard sell—it’s about genuine conversations, real solutions, and delivering value from the very first touchpoint.
We know that candidates may come from a variety of backgrounds, but we’re especially excited to meet you if you’ve worked in a healthcare-adjacent environment (bonus points for chiropractic experience) or in a sales/lead generation role at a SaaS company. If you don’t have one of those, that’s okay—strength in other sales or outreach roles can go a long way here. That said, we do have a couple of core requirements:
Requirements
- You have at least 1 year of experience in a B2B or B2C sales or lead generation role (SaaS experience is a plus); OR
- You have at least 1 year of experience working in or with chiropractic or other healthcare practices.
That’s the high-level view—now let’s talk about life at ChiroCat and what this role looks like in action.
How We Work
Work from our St. George Office
While much of our team works remotely, this role is based in our St. George, Utah office—right alongside our Sales team. That means you’ll have the opportunity to work in-person with a talented, collaborative group who are eager to support your growth. You’ll benefit from real-time coaching, daily collaboration, and the kind of on-the-ground experience that’s hard to replicate remotely. If you’re local to the area (or excited to relocate), this is a fantastic opportunity to build your skills and career in a dynamic, hands-on environment.
Balanced Work, Balanced Life
We’re big fans of a well-balanced life. And while work is a big part of that life, it shouldn’t be everything. Outside of the rare occasion that requires more, we work a 40-hour week. With hard and smart work, you can accomplish great things in those 40 hours. We’re also fans of real vacations, where you’re not tied to your laptop while away. We’re in this for the long-haul and want you rested and focused when at work.
Benefits
We offer fantastic health, dental, and vision insurance options, and cover 100% of the premium for you, with affordable rates for your dependents.
We’re in it for the Long Haul
In an industry where the status quo is to be either owned by a big conglomerate or chasing your next round of funding to pay the bills, we’re neither of those things. We’re privately owned, stable, and can run our business the way we choose to. Maybe that’s old-fashioned, but it really helps us build a great place to work.
You’ll Make a Real Impact…
This role will have an incredible impact on the lives of our doctors and staff, not to mention the patients they serve. Chiropractic offices rely on ChiroCat to keep their operations running smoothly. As an SDR, you’ll be the one who introduces them to a better way of doing things—and you’ll set the tone for everything that comes after. You’ll help us grow, sure. But more importantly, you’ll help practices grow and thrive. You’ll also be joining a small but mighty Sales team, where your success makes a visible difference to our business.
…and Do it with Great People
We're firm believers that the foundation of success is building a great team. You’ll be joining a team full of truly exceptional people. The kind you’ll be excited to work with and learn to truly care about. People who work hard, and smart. That are genuine to their core. Who hold humility and confidence equally well at the same time. Who support each other, and care deeply about our customers. It’s a strong culture that’s apparent the moment you walk through the door. And we can’t wait to see how you’ll make us even better.
Competitive Compensation
We offer competitive compensation that includes a base salary of $40,000–$50,000 per year, depending on experience, plus uncapped commission with clear, achievable targets. Successful SDRs can expect to earn $60,000+ in their first year, with plenty of room for growth as you gain traction.
If this sounds like your ideal environment, read on because now we’d like to talk about you.
As Our New Sales Development Representative…
You’ll be on the front lines of our growth engine. You’ll reach out to potential customers, ask smart questions, and listen closely to their needs. You’ll understand their challenges and clearly explain how ChiroCat can help solve them. You’ll schedule qualified demos for our Account Executives and help keep our sales pipeline full and healthy.
This is a true outbound sales role. With limited inbound leads and marketing support, you’ll be generating most of your own opportunities. But don’t worry—you’re not doing it alone. You’ll work side-by-side with our experienced sales team in the St. George office, learning from their playbooks and getting real-time feedback and support. You also won’t be starting from scratch. We provide you the right tools and contact lists to make your outreach as effective and efficient as possible.
Here’s what your day-to-day will typically include:
- Prospecting new leads – You’ll spend a big portion of your day researching and identifying potential chiropractic practices that would benefit from ChiroCat.
- Cold calling – You’ll make 40–70 outbound calls most days to introduce prospects to ChiroCat, qualify their interest, and schedule demos. You’re not just dialing for the sake of it—your focus is on meaningful conversations.
- Personalizing your outreach – When doing more asynchronous outreach, you won’t just be sending generic emails or LinkedIn messages. They’ll be tailored to the specific needs or context of each practice you’re reaching out to.
- Qualifying prospects – You’ll ask smart questions to understand each prospect’s pain points, determine whether ChiroCat is a good fit, and gather the right information to tee up successful demos for our Account Executives.
- Following up consistently – Most prospects won’t respond to the first touchpoint, so you’ll use multi-step outreach sequences to stay top of mind. You’ll balance persistence with professionalism and empathy.
- Keeping things organized – You’ll log all of your outreach and prospect interactions in our CRM.
- Attend Tradeshows – A few times a year, you may travel with the team to chiropractic tradeshows, where you’ll help run our booth, connect with potential customers face-to-face, and introduce them to what makes ChiroCat different. It's a great chance to sharpen your pitch, gather feedback, and generate high-quality leads in person.
- Collaborating in real time – Working alongside the rest of the sales team in our St. George office, you’ll get immediate feedback, brainstorm new approaches, and learn directly from reps who’ve been in your shoes.
- Sharing what you’re learning – As someone on the front lines, you’ll provide valuable feedback to our Sales and Marketing teams about what messages resonate, what objections you’re hearing, and where we can improve.
- Improving your game – You’ll reflect regularly on what’s working and what’s not, and tweak your talk track, messaging, or workflow to keep getting better. Small changes lead to big wins over time.
You’re Our Ideal Candidate If…
- You have experience in outbound prospecting, lead qualification, or inside sales.
- You’re an excellent communicator both verbally and in writing.
- Building authentic relationships comes naturally to you—you’re a people person through and through. And in your sales work, it’s easy for prospects to quickly trust you. Not because you’re a smooth talker, but because you’re genuine and you shoot straight.
- You’re confident on the phone, comfortable with email outreach, and savvy with social platforms like LinkedIn.
- You have experience as a sales professional with a passion for the profession. You’re continually trying to up your game, perhaps by reading sales-focused books and articles. You don’t view sales as a stepping stone, it is your career, and you’re eager to grow with us.
- You understand the importance of voice and tone in sales interactions and geek out about how our choice of words impact how our communications are received by potential customers. After all, every interaction you have is also a reflection of the ChiroCat culture and brand.
- You don’t mind making that 40th cold call of the day, because it’s a different prospect each time—another chance to improve their practice and maybe even make someone’s day.
- You can stay positive and upbeat, even after your 19th rejection of the day.
- You’re tech-savvy, quick to pick up new tools, and always trying to learn something new.
- You are undaunted, excited even, at the idea of learning the ins and outs of complex things like a Chiropractic EHR.
- You never met a goal or quota you didn’t love.
- You’re well-organized, manage your time like a pro, and are detail-oriented. You don’t let leads slip through the cracks. And you always follow through with leads when you’ve said you will.
- Driven and self-motivated, you’re someone who gets things done.
- While you’re motivated by short-term goals and love nailing a quota, you never sacrifice the more important long-term vision of happy customers, with appropriate expectations.
- You’re wildly productive and independent, but a team-player at heart.
If this sounds like a fit, we’d love to hear from you!
Ready to Apply? (*Note: Please follow instructions closely.)
- Apply at this link (NOT through INDEED): https://apply.workable.com/chirocat/j/8976DA9B82/
- Heads up! We review applications as they come in, so we might find our perfect fit early!
- What to include (in PDF format, please):
- Your resume
- A cover letter:
- ---Page 1: Skip the formal stuff and help us get to know you. Explain why you're interested and why you'd be great. Include the word "adjust" somewhere (we want to make sure you're real and read this whole thing).
- ---Page 2: Answer this in 1-2 paragraphs: "What is the most important thing you would look for when hiring someone for this role?"
Tips
- Be yourself! We want the real you, not an AI version. Seriously, no AI.
- If you meet our requirements and follow instructions, a real human will review your application.
- You can only apply once, so make it count.
- Watch for a confirmation email--check spam if needed.
P.S. If you’re not interested in this role, but know someone who might be? Please pass it along!
Job Type: Full-time
Pay: $50,000.00 - $75,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
