NOW HIRING: GENERAL MANAGER — ALLOY PERSONAL TRAINING — NORTH BERGEN COUNTY MARKET — EARN UP TO $130,000.00
Alloy Personal Training is seeking an accomplished General Manager to lead a premium personal training studio serving the North Bergen County market.
This is an exceptional opportunity for a proven General Manager, Studio Manager, Membership Sales Manager, Fitness Director, Club Manager, or Personal Training Manager who thrives in membership growth, consultative sales, member retention, operational leadership, team development, and community engagement.
The General Manager will be responsible for adding and retaining members, increasing recurring revenue, strengthening local partnerships, developing the team, and driving studio performance.
WHY YOU’LL LOVE THIS OPPORTUNITY: Located in one of Northern New Jersey’s most desirable markets, this Alloy studio will serve a relationship-driven North Bergen County community that values premium service, personalized attention, measurable results, and long-term wellness.
This is not simply another studio management position. It is an opportunity to take ownership of business performance, expand membership, elevate the member experience, and build lasting relationships within one of New Jersey’s most attractive health, wellness, and professional markets.
The General Manager will lead membership acquisition, member retention, revenue growth, community outreach, team accountability, daily operations, and the delivery of an exceptional member experience.
You’ll partner directly with ownership to identify opportunities, strengthen execution, and create a clear path toward sustainable membership and revenue growth.
LUCRATIVE COMPENSATION PACKAGE: High-performing leaders have the opportunity to earn up to $130,000.00 annually. The compensation structure has substantial performance-based earning potential tied to membership growth, recurring revenue, sales, retention, operating results, and overall studio performance.
This compensation structure is designed for a growth-oriented operator who wants the stability of a strong base salary with meaningful financial upside directly connected to results.
BENEFITS AND PROFESSIONAL PERKS INCLUDE:
- Significant performance-based earning potential
- 10 accrued paid vacation days
- Flexible scheduling
- Complimentary Alloy membership
- Free workouts
- Professional development opportunities
- Paid training through Alloy Personal Training
- Generous employee discount on retail and supplements
- Direct partnership with ownership
- Opportunity to make a measurable impact on studio performance
- Potential future growth opportunities as the ownership group expands
CAREER HIGHLIGHTS:
- Premium Membership Sales
- Member Acquisition and Retention
- Recurring Revenue Growth
- Lead Generation and Conversion
- Community Outreach and Networking
- Studio Operations
- Team Leadership and Accountability
- Local Marketing Initiatives
- Business Development
- KPI and Financial Performance
- Member Experience
- Ownership Partnership
This is primarily a sales, leadership, and studio operations position.
The General Manager may occasionally coach or support sessions when needed, but the primary responsibility is growing and leading the business—not carrying a full coaching schedule.
The right leader will be visible, hands-on, commercially minded, and willing to do what growth requires: make calls, follow up with leads, conduct consultations, ask for referrals, create local partnerships, attend community events, solve operational issues, develop the team, and maintain consistent accountability around results.
THE OPPORTUNITY: You will evaluate the member journey, lead pipeline, sales process, retention practices, staffing structure, community visibility, and daily execution. You will then work directly with ownership to strengthen performance across every area of the business.
Success in this role means creating consistent momentum:
- More qualified leads
- More booked consultations
- Stronger conversion
- More active members
- Higher retention
- Increased recurring revenue
- A highly accountable team
- An exceptional member experience
- Greater visibility throughout the North Bergen County market
THE IDEAL MATCH WILL:
- Drive consultations, appointment setting, membership sales, and close ratios
- Build and execute a consistent daily lead-follow-up process
- Increase active membership through sales, referrals, partnerships, and local outreach
- Develop retention strategies that strengthen engagement and maximize lifetime member value
- Create relationships with local businesses, healthcare professionals, community organizations, and referral partners
- Lead weekly sales meetings, team meetings, and performance-development sessions
- Coach the team to consistent standards in sales, service, follow-up, and member experience
- Manage staffing, scheduling, payroll, and daily studio operations
- Track and improve key performance indicators across leads, consultations, conversions, membership, retention, revenue, and staffing
- Deliver premium consultations using Alloy’s proven assessment and sales process
- Maintain an exceptional member experience and positive studio culture
- Partner directly with ownership on revenue growth, operating priorities, staffing, and long-term strategy
- Lead by example while creating a disciplined, high-performance, team-first culture
- Follow and execute Alloy’s operating system before introducing changes
- Take genuine ownership of membership growth, revenue, retention, and overall studio performance
ABOUT YOU:
- 3–5+ years of boutique fitness, fitness, health club, wellness, hospitality, or membership-based leadership experience
- Proven success in membership sales, consultative selling, business development, or revenue growth
- Experience leading coaches, trainers, sales teams, or customer-facing employees
- Strong understanding of lead management, conversion, retention, and recurring-revenue businesses
- Confident conducting consultations and closing premium memberships
- Comfortable holding a team accountable to measurable performance expectations
- Excellent communication, leadership, organizational, and relationship-building skills
- Comfortable managing staffing, scheduling, payroll, and daily operations
- Motivated by both financial opportunity and meaningful business impact
- Available for occasional mornings, evenings, and weekends based on business needs
- Passionate about changing lives through health and fitness
WHO THRIVES IN THIS ROLE: Candidates from Orangetheory Fitness, F45 Training, Burn Boot Camp, Xponential Fitness, Barry’s, BODY20, BFT, The Exercise Coach, D1 Training, MADabolic, CrossFit, Solidcore, Equinox, Life Time, or another premium fitness, wellness, hospitality, or membership-based business are strongly encouraged to apply.
Leadership experience in luxury hospitality, country clubs, membership sales, wellness, medical aesthetics, retail management, customer experience, or other high-end service environments is also highly valued.
The strongest candidates will understand the expectations of a premium North Bergen County clientele: personal attention, polished communication, responsiveness, professionalism, discretion, consistency, and exceptional service.
ABOUT ALLOY PERSONAL TRAINING: Since 1992, Alloy Personal Training has been redefining personal training through science-backed programming, accountability, personalized coaching, and measurable results.
Alloy specializes in customized small-group personal training designed to help adults build strength, improve function, and achieve sustainable results in a supportive, highly personalized environment.
Today, with hundreds of locations awarded nationwide, Alloy continues to be one of the fastest-growing premium personal training franchise systems in the country.
THIS ISN’T JUST A MANAGEMENT POSITION. It is an opportunity to lead an Alloy Personal Training studio, partner directly with ownership, and create meaningful financial and professional upside by producing measurable business results.
You will have the support of a proven national brand and the opportunity to substantially influence membership growth, revenue, retention, team performance, and community impact.
- GROW THE MEMBERSHIP.
- STRENGTHEN RETENTION.
- LEAD THE TEAM.
- OWN THE RESULTS.
Apply today to become the General Manager of Alloy Personal Training serving the North Bergen County market.
Earning Potential Up to $130,000 | Membership Growth | Member Retention | Recurring Revenue | Premium Fitness | Studio Leadership | Business Development | Bergen County | Personal Training | Team Development
Job Type: Full-time
Pay: Up to $130,000.00 per year
Benefits:
- Employee discount
- Flexible schedule
- Paid time off
- Referral program
Work Location: In person
