Top 17 Lead generation specialist Jobs in Worcester, Ma

Senior Digital Marketing Specialist
Vista Higher Learning —Massachusetts
- $70,000 - $85,000 a year
- Full-time
- Hybrid work
- Google Workspace
- 6 years
- Office
Enrollment Communication Specialist
Assumption University —Worcester, MA
- $68,000 - $72,000 a year
- Full-time
- Mid-level
- University
- Bachelor's degree
4d
Marketing Specialist - Solect Energy
Pattern Energy Group LP —Hopkinton, MA
- $80,000 - $108,000 a year
- Full-time
- Hybrid work
- Marketing
- Mid-level
- 3 years
- Paid holidays
- Disability insurance
Digital Marketing Specialist
G2Mint —Hudson, MA
- $50,000 - $80,000 a year
- Full-time
- Hybrid work
- Mid-level
- Health savings account
- Health insurance
Quick Apply
4d
Content Marketing Specialist
Lenze Americas Corporation —Uxbridge, MA
- $75,000 - $95,000 a year
- Marketing
- 5 years
- Office
- Paid parental leave
- Health savings account
9d
Marketing Analytics, CRM and Digital Specialist
Hamilton Storage Technologies —Franklin, MA
- $80,000 - $95,000 a year
- Full-time
- 6 years
- Marketing
- Mid-level
- Disability insurance
- Health insurance
Advertising Sales & Sponsorship Specialist
Better Business Bureau of Central New England —Worcester, MA
- $50,000 - $70,000 a year
- Full-time
- Mid-level
- Office
- Analysis skills
- Paid holidays
- Health insurance
Quick Apply
8d
Sales Specialist - New England
Atria Support Center —Hopedale, MA
- $80,000 - $85,000 a year
- Full-time
- Mid-level
- Driver's License
- Bachelor's degree
- Paid holidays
- Health insurance
MARKETING & LEAD GENERATION SPECIALIST
Tim’s Roofing and Siding —North Smithfield, RI
- $36,000 - $120,000 a year
- Full-time
- Background check
- English
- Mid-level
- Paid time off
- Flexible schedule
Quick Apply
1d
Water Solutions Specialist- Western Massachusetts Territory
Bluedrop LLC —Worcester, MA
- Full-time
- Remote
- Mid-level
- Driver's License
- Communication skills
- Flexible schedule
Brand Marketing Specialist
Lenze Americas Corporation —Uxbridge, MA
- $68,000 - $78,000 a year
- Monday to Friday
- Marketing
- ERP systems
- Mid-level
- Paid parental leave
- Health savings account
Business Development Specialist - Hybrid
Freedom Energy Logistics LLC —Westborough, MA
- $50,000 - $60,000 a year
- Full-time
- Microsoft Excel
- Microsoft Outlook
- Mid-level
- AD&D insurance
- Disability insurance
Quick Apply
Paid Social Media Marketing Specialist
IPG Photonics —Marlborough, MA
- $62,500 - $82,812 a year
- Marketing
- Mid-level
- 3 years
- Health savings account
- AD&D insurance
Quick Apply

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Senior Digital Marketing Specialist

Vista Higher Learning -
Massachusetts

Apply Now

Job Details

Full-time
$70,000 - $85,000 a year

Qualifications

Cross-platform strategy
Audience analysis
Web analytics reporting
Marketing project management
Marketing ROI (MROI) improvement
Google Workspace
SEO content optimization
Increasing user engagement
Data analysis reporting
Media performance reporting
Content management systems
Marketing company internal data
AI tools proficiency
Customer segmentation analysis
Digital brand management
SEM campaigns
E-commerce
Email marketing segmentation
Lead Conversion
Communication platforms
Market segmentation analysis
Bachelor's degree
Online retail experience
Sales management systems proficiency
Media data analysis
Conversion optimization
Collaborative technology platforms
Design usability
Data-driven problem-solving
Agile

Full Job Description

WHO ARE YOU? You have a deep expertise in digital marketing to drive lead generation, audience engagement and brand growth using different platforms, marketing automation tools, and data analytics. As an experienced digital marketing professional, you understand what it takes to successfully drive lead generation, audience engagement, and brand growth.

WHO ARE WE? We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities.

WHAT IS THE ROLE ABOUT? As our new Senior Digital Marketing Specialist, you will lead the development and execution of strategic, multi-channel digital marketing initiatives that advance company and product goals. You will also be responsible for designing, launching, and optimizing high-impact campaigns across multiple digital channels to engage educators, administrators, and institutional decision-makers.

IN THIS ROLE YOU WILL:

Lead the planning and execution of integrated digital marketing campaigns in partnership with Product Marketing, aligning initiatives with key business priorities for both print and digital educational products.
Own multi-channel campaign strategy and execution across email, social media, community platforms, and other owned digital properties using Marketing Automation tools
Ensure full integration with web properties, CRM systems, and reporting infrastructure.
Serve as a digital thought leader, staying abreast of emerging trends and technologies to inform innovation and increase marketing effectiveness.
Manage and optimize digital channels and content assets ensuring usability, accessibility, and engagement.
Oversee the accuracy and consistency of product information across digital platforms, ensuring alignment with brand, messaging, and system-wide marketing tools.
Collaborate cross-functionally with internal teams to maintain brand consistency and strategic alignment across all touchpoints.
Analyze campaign performance and marketing funnel metrics to generate strategic insights and drive continuous optimization of campaign tactics, reporting frameworks, and dashboards.
Deliver comprehensive performance reporting using variety of analytics tools and apply data-driven insights to inform future campaign strategies and enhance ROI.
Partner with Business Operations to refine database strategy, lead management processes, and segmentation models to support targeted, scalable marketing initiatives.
Conduct market research and competitive analysis to inform positioning, messaging, and campaign development; translate insights into actionable marketing strategies.
Provide strategic support in the creation of sales enablement materials, ensuring alignment with campaign messaging and broader go-to-market strategies.
Mentor junior team members on content quality and tone, as needed

YOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE):

Bachelor’s degree minimum.
6+ years of experience in digital marketing or a related role, with demonstrated success designing, leading, and optimizing integrated campaigns across email, web, social media, and community platforms in alignment with business objectives and brand identity.
Strong experience with database-driven marketing, including audience segmentation, lead lifecycle management, and scalable campaign execution across channels.
Experience managing cross-functional workflows and projects, and supporting agile, data-driven marketing execution.
Experience overseeing and evolving websites, landing pages, blogs, video platforms, and eCommerce storefronts to drive traffic, engagement, and conversion.
Strong knowledge of UX, SEO, digital consistency, usability, and content performance best practices, with the ability to apply them to improve results.
Demonstrated expertise managing high-performing campaigns across major social platforms, with a focus on maximizing ROI, engagement, and audience reach.
Highly skilled in campaign performance measurement and reporting, using analytics to translate data into actionable recommendations for content strategy, channel mix, and targeting decisions.
Extensive experience using email platforms, SEO/SEM tools, content management systems, and other digital marketing technologies.
In-depth experience with campaign tracking, contact segmentation, and reporting within CRM systems.
Experience using Microsoft Office, Google Workspace, and digital communication platforms to support efficient collaboration.
Experience using basic design or editing software and AI-powered analytics tools to improve insights and productivity.

IDEAL IF YOU HAVE (PREFERRED SKILLS & EXPERIENCE):

Experience with Salesforce or HubSpot strongly preferred
Experience in/knowledge of K-12/Higher Ed sectors, products, industry, etc. strongly preferred
A portfolio of your prior work

LOCATION: Hybrid – Boston

Candidate must reside within the United States, within a commutable/reasonable distance to our Boston, MA office location and be willing to work a hybrid remote/in-office schedule (Tues/Thurs in office minimum). Relocation is not available for this position.

SALARY RANGE: $70k-$85k annual salary

This position is salaried and is eligible for an annual incentive based on employee and organizational performance.

Apply Now

Refine Your Search

lead generation specialist jobs in worcester, ma

Senior Digital Marketing Specialist

Enrollment Communication Specialist

Marketing Specialist - Solect Energy

Digital Marketing Specialist

Content Marketing Specialist

Marketing Analytics, CRM and Digital Specialist

Advertising Sales & Sponsorship Specialist

Sales Specialist - New England

MARKETING & LEAD GENERATION SPECIALIST

Water Solutions Specialist- Western Massachusetts Territory

Brand Marketing Specialist

Business Development Specialist - Hybrid

Paid Social Media Marketing Specialist

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