Essential Functions and Responsibilities: Develops and manages the social media strategy for the university; builds a comprehensive social strategy around current branding, marketing goals and the university’s mission; integrates social campaigns into overall marketing and communications strategies.
Increases visibility and engagement on social channels; creates and repurposes content for social channels.
Writes compelling, creative, and engaging copy for multiple social platforms, following brand guidelines, and responds with posts and direct messages as the voice of the brand.
Consults with colleges and departments on social media strategies to promote best practices for social media content creation and collaborates on how best to plan and publish content.
Produces and maintains campus-wide social media strategy, directory, and best practices guide; manages, monitors, and suggests edits to all official social media channels and postings used by colleges and departments; and manages all official user accounts for university social media purposes.
Integrates enrollment marketing strategies into social media platforms using organic and paid channels; manages and reports analytic information to the University community.
Develops analytic and reporting methods to measure performance of social media strategies.
Creates campaign strategies using digital marketing platforms; builds advertising programs on multi-channel platforms; writes copy, coordinates imagery, graphics, and video; produces media for advertising campaigns.
Stays up to date on current events and trending topics as well as social media trends, new features, and platforms, to provide innovative and engaging content ideas and implement new platforms into university marketing strategies.
Provides support to colleges and departments regarding social media management. Develops and maintains relationships with internal collaborators and coordinates social content with other areas across campus.
Plans, develops, and executes social media communications as part of the university crisis communication team. Works with the university police department to monitor, alert, and respond to community issues.
Takes initiative to seek out on- and off-campus events to share over the university’s social channels promoting the success of YSU’s students, faculty, staff and alumni.
Plans, schedules and conducts interviews of faculty, staff and students as needed to write engaging press releases and feature stories for the YSU News Center.
Regularly communicates with supervisor and other staff, including student workers, as required or needed in the completion of daily tasks in support of overall goals and objectives.
Prepares and maintains accurate records of daily tasks in accordance with applicable policies and procedures and assures timely communication with supervisor, staff, and students where appropriate.
Gathers data and prepares reports and other information/documentation for supervisory review?related to programs and/or services, or one or more assigned components.
Remains informed of current developments and procedures pertinent to duties; participates in staff development activities; attends meetings, conferences, and other events.
Other Functions and Responsibilities: Assists with training new hires.
Performs other duties as assigned and/or required that are within the level of responsibility for this classification at the discretion of the supervisor.
Equipment Operated: Computer and all other standard office equipment.
Work Schedule: Typically, Monday through Friday.
Primary Location: Youngstown
Supervision Exercised: Supervision exercised over student employees.
Reports to: Associate Director, Communications
Authorization Status: This position is not eligible for sponsorship.
Knowledge, Skills, and Abilities:
Knowledge of: University policies and procedures*; office practices and procedures; department/division goals and objectives*; department/division policies and procedures*; workplace safety practices and procedures*; English grammar and spelling; records management; office management; project management.
Skill in: Writing and editing background; written and verbal communication; time management and organization; use of office equipment; typing, data entry; computer operation; use of computer software and other programs applicable to the assigned department/division*.
Ability to: deal with problems involving several variables within familiar context; define problems, collect data, establish facts, and draw valid conclusions; determine material and equipment needs; calculate fractions, decimals, and percentages; compile and prepare reports; use proper research methods to gather data; understand a variety of written and/or verbal communications; prepare accurate documentation; maintain records according to established procedures; travel to and gain access to work site; effectively interact with personnel and public to answer routine questions; train or instruct others; move quickly and effectively from one tasks to another; work independently and in a team environment; develop and maintain effective working relationships.
(*) Developed after employment.
Minimum Qualifications: At least a bachelor’s degree; two or more years of experience in social media management; experience maintaining multiple social media channels; and experience conducting interviews and writing press releases and/or feature stories.
Preferred Qualifications: Experience in higher education and/or non-profit; experience with creating inbound traffic strategies and digital marketing funnels. Experience creating an effective social content calendar. Proficient in social media scheduling platforms and social monitoring. Understanding of social accessibility standards. Experience with crisis communications planning and implementation. Knowledge of AP style of writing.
Physical Requirements: In accordance with the U.S. Department of Labor physical demands strength ratings, this position will perform sedentary work.
Sedentary: Work involves exerting up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time. Jobs may be defined as Sedentary when walking and standing are required only occasionally, and all other Sedentary criteria are met.
