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Customer Marketing Manager

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Job Details

Full-time
$90,000 - $105,000 a year

Benefits

Dental insurance
Flexible spending account
Tuition reimbursement
Paid time off
Parental leave
Vision insurance
Employee discount
Volunteer time off

Qualifications

Marketing project management
Google Sheets
Presentation software
Marketing company internal data
Brand partnerships
Marketing secondary data analysis
Managing projects
Partnership marketing
Program budgeting

Full Job Description

Row 7 is seeking a Customer Marketing Manager to bridge the gap between our brand story and retail shelves. This is a hands-on, execution role for a team member who is energized by being in the store, collaborating with retailers, activating promotions, and ensuring every retail touchpoint reflects the quality and care we put into our products. The right candidate will be equally comfortable pulling together a retailer sell-in deck, optimizing paid media plans, and being on-site for store activations.

About Row 7 Seeds, Co.

Join the Flavor Revolution at Row 7 Seeds We're not just selling vegetables—we're rewriting the story of how food gets grown, sold, and savored. Co-founded by chef Dan Barber, Row 7 exists because we believe every bite should be ridiculously delicious and grown with purpose. Built by a community of chefs, farmers, plant breeders, and plant eaters, we strive to make ingredients taste better before they ever hit the plate. It’s a collaboration—a cross-pollination—based on a simple premise: We believe flavor can change how we eat and, in turn, how we grow our food.

Description

REPORTS TO: Row 7 President

LOCATION: Remote with up to 30% travel to retail partners

KEY RESPONSIBILITIES

Shopper Marketing Strategy & Planning

Develop and own the annual customer marketing strategy, identifying key moments, accounts, and shopper audiences to prioritize
Build retailer-specific marketing plans that ladder up to brand goals and align with each account's promotional and marketing calendar
Translate Row 7's brand positioning and product stories into compelling, shopper-relevant messaging for the retail environment
Bring a shopper mindset to internal conversations, advocating for how and why the shopper makes decisions at the shelf

Retail Marketing Programs & Activation

Develop and manage retailer co-marketing programs, including digital and print media, in-store signage, seasonal campaigns, and brand moments
Own the customer marketing budget and activation calendar, tracking spend against plan and reporting on program performance
Manage the asset and approval process with retail partners, ensuring programs go live on time and on brand
Measure program effectiveness using available data (syndicated data, retailer POS, retail media metrics) and translate results into actionable learnings

Retail Media & Digital Shelf

Lead Row 7's retail media strategy across key accounts and platforms (Instacart, retailer e-commerce, sponsored placements)
Ensure Row 7's digital shelf presence (images, copy, and content) is accurate, optimized, and consistent across all retail accounts
Monitor digital availability and surface content gaps or issues to the appropriate teams

Brand-to-Shelf Content & Assets

Develop the full suite of shopper-facing materials in collaboration with sales team: shelf signage, packaging callouts, seasonal POS, and on-shelf storytelling
Ensure brand creative is adapted appropriately for retail contexts without losing what makes Row 7 distinctive
Build and maintain a library of current, on-brand retail assets that the sales team can deploy efficiently

Sales Partnership & Category Storytelling

Partner with the sales team to build category and brand narratives that earn shelf space and marketing support from buyers
Develop compelling sell-in materials grounded in shopper data and brand strategy, including brand decks, new items presentations, and category stories
Serve as the marketing voice in key account conversations, helping sales articulate Row 7's retail marketing vision

SUCCESSFUL CANDIDATES WILL HAVE

3-5 years of experience in shopper marketing, customer marketing, or retail marketing in food or CPG; natural or specialty food experience strongly preferred
A strong understanding of the grocery retail landscape and how shoppers engage with products in a produce or perishables environment
Experience developing retailer marketing programs and co-marketing activations with major grocery accounts
Comfort using retail media metrics to inform strategy and tell compelling stories — you don't need to be an analyst, but you know how to use data
Experience managing a marketing budget and measuring ROI on programs
A strong creative eye and the ability to brief, guide, and evaluate marketing assets — you know what good looks like on shelf
Strong project management skills
Proficiency in Google Sheets and PowerPoint; familiarity with Instacart Ads, retailer media platforms, or digital shelf tools is a plus
Genuine enthusiasm for food, agriculture, and Row 7's mission

DETAILS

Customer Marketing Manager position is a full-time, exempt role and reports to ROW 7’s Sales Director
This position follows a remote or distributed work model within the United States
Travel within the United States (30%).
The target pay range for this role is from $90,000 - $105,000 per year
Benefits include:
Generous Paid Time Off, Parental Leave, Volunteer Time Off, and Floating Holiday Programs
Up to 77% funded Health, Dental, and Vision Insurance
Health Flexible Spending Account (FSA)
401(k) eligible after three months of employment
Flexible Educational Reimbursement Program
Employee Discount on Row 7 Seed Products

Row 7 is committed to centering equity and justice in our work and community. We encourage LGBTQIA+, BIPOC candidates, and members of other historically marginalized groups to apply.

Salary

$90,000 - $105,000 per year

Apply Now

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