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Strategic Marketing Manager

FINFROCK -
Apopka, FL

Quick Apply

Job Details

Full-time
6 days ago

Benefits

Disability insurance
Paid time off
401(k) matching
Life insurance

Qualifications

Technical editing
Marketing project management
Managing marketing teams
Team leadership
Presentations for conferences or internal meetings
B2B business model
Leading team collaboration initiatives
Managing projects
Community relationship building

Full Job Description

Description

FINFROCK is seeking a Strategic Marketing Manager to lead the planning, development, and execution of marketing initiatives that strengthen brand awareness, support recruiting efforts, generate top-of-funnel opportunities, and position FINFROCK as a leader in the design-build and precast construction industry.

This role is ideal for a marketing professional with experience in architecture, engineering, construction (AEC), commercial real estate, manufacturing, or other professional services industries. The successful candidate will combine strategic thinking with strong writing and communication skills to help tell FINFROCK's story across digital, print, public relations, and community engagement channels.

Reporting to the Executive VP of Marketing, the Strategic Marketing Manager will provide leadership and direction to a talented internal marketing team while serving as a strategic advisor to leadership on branding, messaging, communications, and market positioning.

This role is focused on brand building, communications, public relations, recruiting marketing, and market awareness. It does not manage proposals, pursuit marketing, or business development activities.

Duties & Responsibilities

Strategic Marketing Leadership

Lead integrated marketing campaigns that support brand awareness, recruiting, workforce development, community engagement, and lead generation initiatives.
Identify opportunities to strengthen FINFROCK's market position and visibility within the construction and development industries.
Collaborate with executive leadership to establish marketing priorities and communication strategies.

Content Strategy & Communications

Serve as the lead writer and editor for high-profile marketing and communication initiatives.
Write and edit:
- Press releases
- Customer newsletters
- Executive communications
- Industry articles
- Case studies
- Award submissions
- Advertising campaigns
- Recruiting campaigns
- Presentation materials
Interview subject matter experts and transform technical concepts into compelling, audience-focused messaging.
Maintain consistency in brand voice and messaging across all channels.

Public Relations & Brand Awareness

Develop and execute public relations strategies that increase brand visibility.
Support visibility through articles, presentations, and industry engagement.

Team Leadership

Provide leadership, coaching, and project direction to marketing team members.
Manage marketing priorities, project workflows, and content calendars.
Ensure marketing efforts align with brand standards and strategic objectives.
Foster collaboration and professional growth within the team.

Digital Marketing & Campaign Development

Partner with internal resources to develop multi-channel campaigns that support company objectives.
Guide content strategy across social media, website, email marketing, video, and digital advertising platforms.

Community & Industry Engagement

Represent FINFROCK at industry events, association meetings, and community organizations.
Develop presentations and marketing materials for community and industry audiences.
Help strengthen FINFROCK's reputation as an employer of choice and trusted industry leader.

Qualifications

Required

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or related field.
7+ years of progressive B2B marketing experience.
Experience leading marketing projects, campaigns, and teams.
Exceptional writing, editing, and storytelling skills.
Strong presentation and public speaking abilities.
Experience managing multiple projects and priorities in a fast-paced environment.

Preferred

Experience in architecture, engineering, construction (AEC), commercial real estate, manufacturing, or professional services marketing.
Experience with HubSpot, Microsoft Dynamics, Canva, Trello

Benefits

401K Plan – Typically we match 100% of Employee contributions up to 15% of your base salary so you can relax and retire one day.
100% employer-paid health insurance for employee and contribution toward “family” coverage
Life insurance
Short-term and long-term disability insurance
Generous paid time off program

About FINFROCK

FINFROCK is Central Florida's #1 Design-Builder and a one-stop shop to get the building you want.

With in-house architects, engineers, manufacturing, and construction professionals all working together under one roof, we lower project costs, accelerate schedules and greatly reduce a client’s overall building risk. Everything from initial architecture planning to final building acceptance, we serve as the single source of responsibility for a project from start to finish.

Our award winning track record includes delivering buildings, structured parking, hotels, and mixed-use residential complexes as complete, finished products—not just a series of services.

Legal

Along with your resume, please include your salary requirements. Drug-Free Work Place; Equal Employment Opportunity Employer; Nicotine-Free Employer. No phone calls or recruiters please.

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