Job Title: Digital Education Marketing Manager (Pureology, Mizani, and Biolage)
Division: Professional Products Division
Location: 10 Hudson Yards New York, NY 10001
Reports to: AVP, Education
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, and Pureology.
Role Objective: We are seeking a highly motivated and experienced Digital Education & Marketing Manager to join our dynamic team. This critical role will spearhead the development and execution of the Stylist facing and consumer facing Brand digital education strategy, ensuring seamless integration with broader marketing initiatives and close collaboration with education and marketing teams. The ideal candidate will possess a deep understanding of digital platforms, content strategy, and the professional salon landscape.
Job Responsibilities:
Digital Education for Salon Professionals:
- Execute the overarching digital education strategy for Pureology, Mizani and Biolage to reach salon professionals. Strategic planning includes the following areas: Content, Platforms, Marketing, and Measurement
- Define and implement the digital education platform strategy, including framework development, best practices, and management of 3rd party partners. Key objective to drive reach of stylists and views of education content.
- Lead education content strategy and management, ensuring high-quality, engaging, and informative content across all digital platforms. Partner with internal content center who will lead production and creation on content needs. Plan & manage content production budget.
- Lead social education content strategies specifically for YouTube, TikTok, PPD Access and other relevant platforms. Liaise with SalonCentric for education content needs for site, social and Pro Beauty Central. Partner with Education and Marketing to align priorities and key industry trends. Includes content planning, research, SEO analysis, etc to ensure content is relevant.
- Partner with Brand and SalonCentric DDX teams to cross amplify education initiatives and drive stylists down the education/ purchase funnel via CRM and other opportunities.
- Monitor competitive digital education offerings to ensure we are offering best-in-class virtual Education. Act as a quick reference for Marketing team.
Marketing of Education:
- Oversee the development and management of all assets and creative needs for marketing and promoting education initiatives. Channels include brand platforms, retailer platforms, SalonCentric, PPD Level Loyalty.
- Strategically plan and utilize marketing levers to support education initiatives with goal of driving ticket sales/signups, including media, CRM, social media, and other relevant channels. Manage any relevant fuel budget to support marketing levers and plans.
- Partner with Education training team to ensure education class offerings are positioned for success. Manage class names, descriptions, and assets for product detail pages (PDPs) for educational offerings.
Collaboration with Education, Training, & Marketing Teams:
- Ensure seamless integration of digital education plans within 360° marketing campaigns and new product launches.
- Establish and maintain a streamlined digital education planning process.
- Foster strong collaborative relationships with cross-functional teams: brand marketing, A&I, education, artistry teams, etc
Retail Education:
- Partner with Ulta & Sephora PPD education leads to develop, execute and track retailer-specific education plans including product knowledge materials and video learning assets.
- Collaborate with education and sales teams in the planning and execution of brand engagement events and in store events to drive increased store productivity, launch success and brand sales growth
- Responsible for ensuring that all digital education moments are executed time and on budget.
What We Are Looking For:
Required Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing, preferably within the beauty or salon industry.
- Proven track record of developing and executing successful digital education or content strategies.
- Deep understanding of social media platforms, content creation, and influencer marketing.
- Strong understanding of the Beauty Industry
- Proactive and results oriented thinker who would flourish in an entrepreneurial environment
- Proficiency in MS Word, Excel and PowerPoint programs.
- Communicates clearly and succinctly in both oral and written forms
- Ability to translate product initiatives into relevant, Pro-facing brand educational and social moments
- Agile and collaborative approach in a fast-paced, deadline-driven environment that may have shifting priorities.
- Must demonstrate strong critical thinking, and problem-solving skills
- Highly organized with proven multi-tasking and project management skills
- Strong analytical skills and data-driven decision-making abilities
What’s In It For You:
- Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) [*please keep only if applicable*]
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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