account manager

market manager

brand manager

sales director

regional manager

Bacardi Limited

Most of the people there are great and I have met some of my closest friends within the company. Decent amount of opportunities for learning, but management exploits people who want to learn by dumping unreasonable amounts of work on them with no pay increases or opportunities for advancement. Leadership across the organization from managers and up leaves a lot to be desired. Most members of the leadership team talk a good game about fixing issues within the organization but never take any steps to actually fix things, and then act shocked when people leave or employees are unhappy. Major salary disparities with other local companies and even between departments and locations. Constantly moving the goal post on annual bonus criteria. No matter how great company performs, they always come up with some excuse to reduce bonus payouts by significant amounts. Bonus is also always paid late. Insurance is free, but they continue to reduce coverage and increase deductibles every year. Several of my medications are no longer covered at all by insurance. No opportunities for growth. Managers constantly tell you that you’re next, and encourage you to apply for roles, but when it’s time to make a decision you’re suddenly told you’re “not ready” and they hire someone from outside the company who turns out to be completely unqualified. The only people who actually get promoted are the ones who make no real contributions or are blatantly lazy but they socialize with leadership so they are handed undeserved promotions. HR is absolutely horrendous and ineffective. They take weeks on end to complete even the most basic tasks. They are often unreachable. When you can reach them they are not supportive of the employees. HR fraternizes with leadership so most of the time employees don’t feel like HR can remain unbiased in disputes or when support is needed. Annual raises are 3% or less and some years no raise at all is given.  Company makes blatantly poor financial decisions and then use “cash flow” as excuses for reduced compensation and bonuses.

The typical day consist of working on multiple projects performing analytical analysis on a myriad of business questions, sales presentations and executive summaries pinning consumer insights to help support a point of view. In most cases, the insights are to support sales gain more units or "facings" of Bacardi proucts on the shelf of retailers.

In regards to what I have learned, the liquor industry in the U.S. has a complex selling structure with data touchpoints at each of sby tage of the shipping process from manufactuerer to consumer. By mandate of the federal government, liquor companies must sell products directly to distributors (tier 1), who then sell to retailers (tier 2) that will ultimately end of in the hand of consumers (tier3). There are also an added complexity of open versus control states. In a control state, the state government "owns" the liquid and sells the through state controlled stores.

My immediate manager is a very seasoned category manager and has been a real mentor. My colleagues are supportive, knowledgable and savvy when it comes to working on projects.The hardest part of the job is finding a consistent measure to resport when analyzing the market acorss different geographical regions given the avialbility of data at each of the different levels.

The most enjoyable part of the job are the insights that are derived from the variety of sources.

The experience of my master project is excellent. During these months, I have learned a lot and improved a lot.
1. I improved my ability of data analysis. Spending report includes a lot of information which is hard to be understood immediately. My analysis is based on classification, such as classified by vendors to see the business condition of each suppliers, classified by brand to see the spend condition of each brand, and classified by sub-category to see which sub-category spends the most, which spends the least.
2. I learned new things. Our Chinese have an old saying, “Gain new insights through restudying old material”. Although I know different type of sourcing, I’ve never researched them deeply and never used them to solve problem. This project gives me a chance to learn more.
3. Learned how to think from an employer’s perspective. From student perspective, we just need to finish our assignment. From employer’s perspective, we need to think which way is the best to solve a problem. We need to do more than just finish our assignment.

I would begin my day by guiding visitors through our production facilities, and explain to them the history, plus how and the passion of rum making. Afterwards the rum tasting, where I would show them how rum should be sipped and its taste values. On certain weekends our managers would not be at work and I will assume a role as team leaders. Guiding our well trained and professional associates through their of work day. The most enjoyable part of the job is when visitors just want to become friends of ours. Plus seeing them leave our gift shop with arms filled with goods. The worst part was my retirement day... so much sorrow and happiness at the same time. The corporation would supply its associates with tools for professional growth.

A typical work day at Bacardi is spent understanding the different markets consumption habits and identifying opportunities in the countries. We then establish volume, value goals and the investment which will in turn help us achieve our targets. Plans are clear and  concise and designed to take advantage of the identified  opportunities in the market. These plans are then presented to our local distributors so they can execute with our supervision. Once we begin executing we then measure our return on investment on a quarterly basis to ensure we are investing in the correct places or if a change might be needed. This ensures we will achieve or surpass our end of year value targets while mittigating any shortcomings on the volume side.

Leadership all looks the same - there's little (if any) diversity in senior management and only people who look and talk like the people at the top are hired and promoted. While Bacardi talks about wanting to be an inclusive company, it is only that way in middle management. If you are multi-cultural or female and ok with staying in middle management, it is a great place to be. The people are fun, hardworking and caring in middle management. However, if you want a long term career at Bacardi and you are multi-cultural or female your options are very limited. 


Bacardi is a family-owned company which generally values its employees (primos) and demonstrates a long-term view vs. some peers. It is a competitive business in a competitive industry, but there is balance. The company has prioritized enhancing the effectiveness of its management team and the engagement of employees in recent years. The beverage alcohol industry tends to be upbeat, social and engaging, as well as appropriately challenging, and working at Bacardi typically reflects this.

Working on the brand home side of things at the Angels Envy location had me incredibly excited for a long career. However, the culture within Bacardi is one that oozes pompous privilege and Angels Envy really knows how to do it right. Management gets to go have paid days at a lakehouse where they get to drink and play games while the people who actually do the grunt work fight and get passed over for promotions for outside hires who are under qualified. The benefits are decent enough (3 weeks of vacation, 2 weeks of sick leave, retirement, pet insurance, decent health and dental, etc) There are honestly far better places to work and less toxic companies to invest your time in. 

Growing from a System Integrator, Business Analyst then finally Planner / Buyer professional, was a goal never imagine in my life.

When the opportunity arrived, I answer the challenge studying with APICS all the discipline and technical approach for 5 years in the Manufacturing and Distribution environment..

Be a technical leader in the Manufacturing and Distribution area and implement for the first time the JDEwards modules in Bacardi PR, to export the technology / business practices to Miami Distribution facility and Jacksonville Manufacturing facility was a life experience. You have to love that environment to work there.

When I started, the company had a lot of talent, diligently working on bringing the company brands back to a leadership position. Unfortunately many decisions lead to changes in management that led to many departures, loss of talent and terrible business decisions. 

The company's direction is a bit lost as more people continue to get laid off or leave on their own terms due to the lack of development. Many of colleagues have either abandoned the ship or have gotten laid off due to the staff reductions. Hopefully the company can finally get back on track and succeed with that magnificent brand portfolio.

Top Job Titles	Average Salary
Account manager 6 salaries reported	$81,041 per year
Market manager 4 salaries reported	$102,049 per year
Brand manager 4 salaries reported	$101,125 per year
Sales director 3 salaries reported	$227,824 per year
Regional manager 1 salary reported	$157,916 per year

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