sales associate

assistant general manager

trainer

membership sales

retail sales associate

Midwest Shooting Center

Midwest Shooting Center markets itself as the “Planet Fitness of the gun world,” but the execution is significantly out of step with the industry and its customers. The business feels disconnected from the people it’s trying to serve — both guests and employees.

Training Programs (2/5)
The training curriculum is almost entirely USPSA-focused, which makes sense given that the training managers come from that background — but it leaves a major gap. There is no meaningful defensive shooting or personal protection training offered. The company uses terminology that implies broader coverage, but it doesn’t translate in practice. For a facility targeting new shooters, this is a serious miss.

Marketing (1/5)
Current marketing skews heavily toward children and women, which sidesteps the demographic that drives the most spending in this industry. The strategy needs a significant realignment to be commercially effective.

Management & Culture (1/5)
Location-level managers are generally solid — capable, grounded, and invested in their teams. The problem lives above them. District and lower HQ staff micromanage excessively, lead through fear rather than leadership, and make decisions based on what benefits their own growth rather than the company’s or its people’s.

Employees are asked for feedback quarterly, but it goes unheard — and location managers aren’t even shown what their teams submit. Speaking up leads to retaliation, often in the form of write-ups with questionable reasoning. Promotions are driven by relationships and compliance, not performance. New roles and opportunities are dangled and rarely materialize.

The bottom line: There is real potential here, but the company has a lot of foundational work to do — in its training offerings, its market strategy, and most urgently, its internal culture. Good people have left and will continue to leave until that changes.

Working at MSC was a valuable experience that highlights the importance of Leadership and Culture, both of which MSC is missing.

In my time there, I witnessed significant pay issues that resulted in retention problems. Compensation was well below market rates for most positions at MSC. Work-life balance was also difficult to maintain as workload expectations frequently extended beyond the standard working hours. Lastly, while MSC offered its employees the benefit of PTO, it is subjective. As a manager you are expected to work while on PTO.

It is also important to note that there were opportunities for improvement. Feedback was solicited from employees quarterly, but the feedback never translated into visible action or acknowledgment from Leadership, which impacted morale and trust at multiple levels.

This company could be great if they focused on sustainable workloads, paid their employees a livable wage, and listened to their employees.


I was excited to start working at Midwest. But if you have a family that does sports you will miss a lot. They promise flexibility then will “need all hands on deck” for events they run regardless if this conflicts with established schedules. Working over won’t help if your salary. It’s expected to have 45 hours but you will frequently exceed that with little recognition or pay off. I understand being understaffed but some of this is due to leadership and communication. My advice for management is to take other managers feedback seriously when they are committed to improve the company. Specially if they have more experience in their field than you. 

Typical day is being micro managed by people who have never worked at the store level. They are constantly beating you down and telling you how terrible you are. Management is a joke, with no experience. They ask for feedback but as soon as you give it your in trouble. Culture is terrible with all the turnover. Hardest part of the job is watching people that don't have a clue run the day to day operations. Nothing enjoyable about this place.

Employees are given opportunities to learn more about the business to better themselves and prepare for their future with the company. Advancement is merit-based, and good performance is rewarded. 

Scheduling is fairly flexible - it’s still a retail job, with weekends and days around holidays being busier. 

Upper management is friendly and willing to provide honest help and feedback if you seek to better yourself. 

This is definitely a company/job where you get out what you put in. 

What is the best part of working at the company?
The company has very low pay for employees. The turnover is very high and the management team does not support its employees.

What is the most stressful part about working at the company?
The extremely low pay. You can work anywhere else and make more money. Do not waste your time 

What is the work environment and culture like at the company?
Micromanagers and unprofessional management. Stay away

What is the best part of working at the company?
 Treated well by management and other staff.

What is the most stressful part about working at the company?
Patrons using questionable firearm safety practices.

What is the work environment and culture like at the company?
Excellent place to work great people.

What is a typical day like for you at the company?
Something new every day.  Good work environment.

What is the best part of working at the company?
Would give it 0 stars if I could. Horrible management, horrible training manager, unsafe standards, and pay sucked.

What is the most stressful part about working at the company?
The management micromanaging and out of touch with their audience 

What is the work environment and culture like at the company?
Horrible human beings running the company and horrible management

This company is one that will be fantastic to work for moving forward. They are growing quickly in a positive way and there is room for quick advancement and growth. The culture being built at every level is sincere and a fantastic place to work and great people to work with. The management team is transparent and hardworking and genuinely looks out for the team. I could not ask for a better place to work.

Midwest Shooting Center is an exciting company to be apart of. The organization is rapidly growing and will provide positive challenges regardless of position. If you can come in every day and work towards the success of the team, there is plenty of growth opportunity. The company is full of hungry, high achievers and we work together toward the collective goals.

Top Job Titles	Average Salary
Sales associate 39 salaries reported	$15.59 per hour
Assistant general manager 22 salaries reported	$52,727 per year
Trainer 11 salaries reported	$12.00 per hour
Membership sales 6 salaries reported	$59,167 per year
Retail sales associate 10 salaries reported	$13.45 per hour

Working at Midwest Shooting Center: Company Overview and Reviews

Midwest Shooting Center

Midwest Shooting Center Ratings

Popular jobs at Midwest Shooting Center

Salary Satisfaction

Job Seeker Tools

Employer Tools

Browse

Stay Connected