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Google Tag Manager and Ads Expert

The Businessman Brand, LLC
Greenville, SC

Quick Apply

Job Details

Part-time
$15 - $45 an hour

Qualifications

Marketing ROI (MROI) improvement
Google Tag Manager
Performance Reporting
Data reporting
Collaboration with product development teams
JavaScript
Pay-per-click (PPC) advertising
Marketing analytics
Developer tools
Debugging
HTML
Cross-functional communication
Campaign performance reporting

Full Job Description

Overview

We're seeking a Google Tag Manager (GTM) expert to own the tracking and measurement infrastructure behind our digital marketing. This is a hands-on, technical role centered on building and maintaining a clean, reliable data foundation — accurate tags, well-structured data layers, and trustworthy conversion tracking across our web and e-commerce properties. You'll pair deep GTM expertise with strong working knowledge of Google Ads and Google Analytics (GA4), making sure every campaign is measured correctly and every optimization decision is backed by solid data. If you live in containers, triggers, and the data layer — and you understand how that work feeds campaign performance — this role is for you.

Responsibilities

Google Tag Manager (primary focus)

Design, build, and maintain GTM containers — tags, triggers, variables, and a well-structured data layer — across web and e-commerce properties.
Implement and rigorously QA conversion tracking, event tracking, and custom tags to ensure data accuracy end to end.
Build and troubleshoot tracking for Google Ads conversions, GA4 events, and third-party pixels (e.g., Floodlight) within GTM.
Partner with developers to specify and implement data layer requirements for new features and site changes.
Manage tag governance, naming conventions, and documentation so the setup stays clean and scalable.
Implement and maintain Consent Mode and privacy-compliant tracking to meet regulatory requirements.
(Nice to have) Set up and manage server-side GTM for more durable, first-party tracking.

Google Ads

Ensure Google Ads campaigns are wired to accurate conversion tracking through GTM and GA4.
Manage and optimize campaigns toward CPA and ROAS goals, using clean tracking data to guide decisions.
Configure conversions and audiences that tie campaign spend directly to measurable outcomes.

Analytics

Configure and maintain GA4 — events, conversions, audiences, and custom reporting.
Monitor campaign and on-site performance, analyze user behavior, and turn it into actionable recommendations.
Reconcile data across GTM, Google Ads, and GA4 to keep reporting consistent and trustworthy.

Qualifications

Proven, hands-on GTM expertise: containers, triggers, variables, data layer design, and debugging complex implementations.
Strong Google Ads experience, particularly conversion tracking setup and campaign optimization toward CPA/ROAS.
Solid GA4 proficiency — configuration, event tracking, and reporting.
Clear understanding of web tracking and measurement: pixels/tags, the data layer, Consent Mode, and tag governance.
Comfort using browser dev tools, GTM Preview, and Tag Assistant to validate and debug tracking.
(Bonus) Working knowledge of JavaScript, HTML, and regex for custom tags; experience with server-side tagging.
Strong communication skills to work closely with developers, marketers, and stakeholders.

Join us as our Google Tag Manager expert to build the measurement backbone that powers smarter, data-driven marketing. Your work will make sure every campaign is tracked accurately, every insight is reliable, and every dollar of ad spend is measured against real results.

Pay: $15.00 - $45.00 per hour

Work Location: Remote

Quick Apply

Refine Your Search

google tag manager javascript analytics jobs

Google Tag Manager and Ads Expert

Web Analytics Specialist (GA4 & Google Tag Manager)

Web Developer (Webflow)

Marketing Assistant - 3 Years Experience

Senior Manager, E-Commerce Analytics (Remote)

Senior Manager, Digital Analytics

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Analytics Implementation Strategist

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Developer

FRONT-END DEVELOPER

Marketing Coordinator

Digital Analytics Manager

SEO Manager

Web & Email Specialist - Remote (in U.S. only)

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