Marketing & Communications Manager
American Youth Academy (AYA) is an Islamic-based, authorized IB MYP, DP, and PYP candidate private school located in Tampa, Florida. AYA was established in 2004 and currently serves infants through 12th-grade students. One of AYA’s top priorities is to create an environment and structure that allows all students to engage in meaningful experiences that prepare them for the future.
As AYA continues to expand and strengthen its programs, we are seeking a creative, organized, and strategic Marketing & Communications Manager to join our team. This position will play a key role in enhancing the school’s visibility, strengthening communication with families and the community, and promoting the achievements and opportunities available at AYA.
The Marketing & Communications Manager will oversee schoolwide marketing initiatives, digital communication, social media, website content, event promotion, and community outreach efforts. The ideal candidate will be a strong storyteller who can effectively communicate AYA’s mission, values, and accomplishments while maintaining a professional and consistent school brand.
Job Type
Full-Time, Salary, Exempt, 12 Months
Reports To
Head of School
Job Definition
The Marketing & Communications Manager is responsible for developing and implementing marketing, communication, and outreach strategies that promote American Youth Academy’s mission, programs, achievements, and overall school experience.
This position manages the school’s brand identity, digital presence, family communications, social media platforms, website content, marketing materials, and community engagement efforts. The Marketing & Communications Manager works collaboratively with the Head of School, administration, admissions, principals, faculty, staff, students, families, and community partners to ensure all communication reflects AYA’s values, Islamic identity, and commitment to excellence.
ResponsibilitiesMarketing and Branding
- Develop and implement schoolwide marketing strategies that highlight AYA’s academic programs, student achievements, events, and community impact.
- Create and oversee marketing materials including flyers, brochures, digital graphics, banners, newsletters, and promotional campaigns.
- Ensure all marketing materials maintain consistent branding, messaging, and professional presentation.
- Support admissions, enrollment, retention, fundraising, athletics, academic programs, IB initiatives, Islamic life, and student activities through effective marketing strategies.
- Collaborate with school leadership to identify opportunities to strengthen AYA’s visibility and reputation.
Communications and Community Engagement
- Develop and manage clear, timely, and professional communications for families, staff, students, and the broader community.
- Draft newsletters, announcements, event reminders, public updates, and other school communications.
- Ensure all communication reflects AYA’s mission, values, and professional standards.
- Build and maintain positive relationships with families, community organizations, local businesses, masjids, alumni, and community partners.
- Identify opportunities to increase community awareness and engagement.
Social Media Management
- Manage and oversee school social media platforms and content strategy.
- Develop and maintain a social media content calendar.
- Create and publish content highlighting student learning, achievements, classroom experiences, athletics, arts, service projects, Islamic life, and school events.
- Monitor engagement and recommend strategies to increase community interaction.
- Ensure all social media content follows student privacy guidelines and school communication standards.
Website and Digital Presence
- Maintain and update website content to ensure accuracy, consistency, and alignment with school goals.
- Coordinate updates for admissions, academics, athletics, calendars, events, news, and program pages.
- Support improvements to website organization, usability, and overall digital experience.
- Ensure consistency across website, social media, email communication, and marketing materials.
Events and Outreach
- Support the planning, promotion, and communication of major school events including open houses, admissions events, graduations, awards ceremonies, fundraisers, family events, and student showcases.
- Coordinate event materials including invitations, programs, signage, photography, video coverage, and promotional content.
- Capture and share highlights from school events and activities.
- Support alumni engagement efforts through storytelling, outreach, and community connection initiatives.
Content Creation and Storytelling
- Identify and develop stories that highlight student achievements, classroom experiences, staff accomplishments, alumni success, and community initiatives.
- Create written, visual, and digital content that showcases the AYA experience.
- Maintain an organized library of approved photos, videos, graphics, templates, and marketing resources.
- Ensure appropriate permissions and student privacy standards are followed.
Admissions and Enrollment Support
- Collaborate with the admissions team to support recruitment campaigns, tours, open houses, and enrollment initiatives.
- Develop materials that communicate AYA’s academic offerings, Islamic environment, extracurricular opportunities, and student experience.
- Support messaging strategies that promote student enrollment and family retention.
Required Qualifications
- Bachelor’s degree in marketing, communications, public relations, journalism, education, business, or a related field.
- Minimum of 3 years of experience in marketing, communications, social media, branding, public relations, or community outreach.
- Strong written, verbal communication, editing, and proofreading skills.
- Experience managing multiple projects, deadlines, and priorities.
- Strong organizational skills and attention to detail.
- Ability to communicate professionally with school leadership, staff, families, students, and community partners.
- Professional judgment, confidentiality, and discretion.
- Understanding of student privacy and appropriate school communication practices.
Preferred Qualifications
- Experience working in a school, nonprofit, faith-based, or community-centered organization.
- Experience with Canva, Adobe Creative Suite, website platforms, email marketing systems, and social media scheduling tools.
- Photography, videography, or video editing experience.
- Experience supporting admissions, enrollment, fundraising, or community engagement initiatives.
- Experience managing or supervising creative, communications, or event support teams.
- Bilingual ability is preferred.
Key Skills and Competencies
- Marketing and branding
- Strong written and verbal communication
- Social media strategy and management
- Website content management
- Event planning and promotion
- Community outreach and relationship building
- Creativity and storytelling
- Project management and organization
- Collaboration and leadership
- Professional judgment and confidentiality
- Attention to detail and consistency
Work Expectations
- Maintain a professional and positive representation of American Youth Academy at all times.
- Collaborate with departments and divisions to ensure accurate and timely communication.
- Attend occasional evening or weekend events as needed for school activities, content coverage, and community engagement.
- Maintain confidentiality regarding students, families, staff, and school matters.
- Ensure all marketing and communication efforts align with AYA’s mission, values, and Islamic identity.
Disclaimer
The information contained in this job description is intended to describe the general nature and level of work performed by employees assigned to this position. It is not intended to be an exhaustive list of all duties, responsibilities, qualifications, or working conditions associated with the role. Administration reserves the right to modify, assign, or remove duties and responsibilities as needed to support the mission and operational needs of the school.
Pay: From $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Education:
Experience:
- Marketing: 3 years (Required)
- Social media marketing: 3 years (Required)
- Branding: 3 years (Required)
- Communication skills: 3 years (Required)
- Photography: 1 year (Preferred)
- Video editing: 1 year (Preferred)
- School: 3 years (Required)
Language:
Work Location: In person
