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Communications Manager

American Wild Horse Conservation
Remote

Apply Now

Job Details

Full-time
$70,000 - $90,000 a year

Qualifications

LinkedIn
Audience analysis
Social media advertising campaigns
Influencer partnership campaigns
Data analysis reporting
Visual storytelling
Marketing company internal data
Managing budgets in a search marketing role
Digital marketing budget management
Writing press releases
SEM campaigns
Online fundraising campaign management
Media data analysis
Journalist relationship development
Pay-per-click (PPC) advertising
TikTok
Facebook
Marketing analytics
Lead Segmentation
Community relationship building
Instagram
Web writing
Data analytics technologies
Segmentation analysis
Paid search advertising campaigns

Full Job Description

This is a new position bringing digital marketing and communications in-house after relying on an external agency. The person owns the day-to-day execution of AWHC's social media (Instagram, LinkedIn, X, Facebook), email marketing, paid digital campaigns ($300K annual ad budget), website, and PR/earned media. They report to Max, who sets the strategic direction, and partner closely with the Development Director on email fundraising and donor communications.

About American Wild Horse Conservation

American Wild Horse Conservation (AWHC) is a national nonprofit organization fighting to ensure that America's promise of lifelong freedom to wild horses and burros is fulfilled and the public lands they call home are preserved. Our public awareness and education campaigns, advocacy work, field work, and land conservation and habitat restoration projects aim to protect and conserve these iconic animals as an integral part of the landscape of the West.

Description

Job Title: Communications Manager

Department: Marketing / Comms

Reports to: VP Marketing and Comms

Location: Remote

FLSA Classification: Exempt

Employment Type: Full-time

About American Wild Horse Conservation

STAY WILD. Keep Wild Horses and Burros Wild.

American Wild Horse Conservation (AWHC) is the nation’s leading nonprofit protecting wild horses and burros on public lands, and trusted wild horse conservation experts. Our purpose is to keep America’s promise to wild horses and burros. We honor and uphold their federal protections under the Wild Free Roaming Horses and Burros Act of 1971 and work to ensure humane, sustainable management through advocacy, public reform, and on the range conservation programs. Through collaboration with lawmakers, scientists, advocates and communities, AWHC is building a future where wild horses and burros can thrive on the western landscapes that define our national heritage. We value Integrity, Grit, and Humanity.

Position Summary

The Communications Manager supports AWHC’s digital marketing, social media, email campaigns, and public relations in-house. This person will own the day-to-day execution of AWHC’s integrated communications strategy, to translate high-level brand and campaign vision into compelling, multi-channel content that grows our audience, deepens engagement, and drives fundraising and advocacy outcomes.

This role sits at the intersection of storytelling and strategy. You’ll connect the work of our conservation, law and policy, and field programs to the supporters and donors who make that work possible. You’ll manage AWHC’s voice across social media, email, web, paid digital, and earned media, ensuring every channel tells a cohesive story and moves people to act.

The ideal candidate combines creative instincts with a data-driven mindset, thrives in a fast-moving environment, and is energized by building something from the ground up. You don’t just post content, you understand why it matters, who it’s for, and whether it worked.

Key Responsibilities

Integrated Marketing & Campaigns

Develop, implement, and manage the integrated marketing calendar, ensuring alignment across campaigns, social media, email, events, and organizational priorities
Develop and execute the organization’s digital strategy to expand reach, grow the supporter base, increase engagement and advocacy participation, and drive donor revenue in partnership with the Marketing & Communications and Development teams
Ensure alignment between:
Communications (awareness, storytelling, advocacy)
Fundraising (donations, campaigns, partnerships, ambassadors)
Grassroots engagement (petitions, advocacy actions, community building)
Plan and execute multi-channel campaigns from concept to delivery, ensuring messaging is consistent, on-brand, and tied to measurable outcomes
Coordinate with internal teams (conservation, law and policy, development) and external vendors to ensure timely delivery of all creative and channel-led initiatives
Ensure brand consistency across all channels and touchpoints

Social Media Strategy & Management

Manage AWHC’s social media presence across Instagram, Facebook, LinkedIn, and X, with potential expansion to TikTok, Threads, Substack, and YouTube
Develop platform-specific content strategies and posting cadence; manage the content calendar in coordination with the Marketing & Communications Director
Create and curate compelling content — writing, visuals, and multimedia — that highlights AWHC’s work, impact, and community
Actively engage with followers, partners, ambassadors, thought leaders, and allied organizations
Monitor trends and opportunities related to wild horses, public lands, and conservation; lead social growth strategy
Collaborate with content creators, photographers, and filmmakers as needed

Email Marketing & Digital Fundraising

Own AWHC’s email marketing strategy and execution, including content planning, writing, segmentation, testing, and performance tracking
Partner with the Development team to support fundraising campaigns, year-end giving, monthly donor communications, and major initiatives
Ensure email content aligns with storytelling, urgency, and donor journey strategy
Maintain and optimize the website for usability, accessibility, SEO, and conversion performance
Oversee landing pages and digital forms that support petitions, donations, and calls to action

Paid Digital & Growth

Manage paid digital campaigns across Meta (Instagram/Facebook), Google Ads, and boosted posts
Test and refine paid strategies to grow the email list, increase donations, and expand awareness of wild horse issues
Manage the paid digital budget with clear ROI tracking and regular optimization

Analytics & Optimization

Track and report on key digital KPIs: social growth and engagement, email performance, website traffic and donor behavior, and campaign performance
Use analytics tools (Google Analytics, Meta Business Suite, etc.) to evaluate performance and optimize strategies
Provide monthly insights and recommendations to the Marketing & Communications Director
Test and refine tactics through A/B testing, audience analysis, and creative iteration

Ambassador & Community Programs

Manage and grow ambassador programs, engaging key supporters and influencers to amplify AWHC’s mission
Identify opportunities for community building, partnerships, and grassroots engagement (petitions, advocacy actions, events)

Qualifications

Required

4+ years of professional experience in digital marketing, communications, or advocacy for a nonprofit, campaign, or mission-driven organization
Demonstrated success managing social media platforms (Instagram, Facebook, LinkedIn, and X at minimum) to build and mobilize audiences
Experience planning and executing email marketing campaigns, including segmentation, testing, and performance analysis
Strong writing and storytelling skills with an eye for visuals and message alignment
Experience managing paid digital campaigns (Meta Ads, Google Ads) with budget accountability
Data-driven mindset with the ability to translate analytics into strategy — not just reporting
Experience with CRM and email platforms (EveryAction / Bonterra strongly preferred)
Experience with social media management tools (Sprout Social or equivalent)
Ability to draft press releases and manage media relationships
Organized, self-directed, and able to manage multiple workstreams under deadlines with minimal oversight
Passion for advocacy, storytelling, and creating meaningful impact

Preferred

Experience in conservation, animal welfare, environmental, or advocacy organizations
Familiarity with M+R Benchmarks for nonprofit digital performance
Graphic design skills (Canva, Adobe Creative Suite)
Photo and video editing; multimedia content production
SEO and SEM knowledge
Experience managing ambassador or influencer programs
YouTube and Substack experience

Schedule and Work Environment

Typical Schedule: Monday through Friday regular business hours. Limited travel may be required to staff meetings, fundraising efforts. Requires ability to lift up to 25 lbs. and work outdoors periodically. Reasonable accommodations will be provided as required by law.

Equal Employment Opportunity

American Wild Horse Conservation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made based on qualifications, merit, and organizational need, without regard to race, religion, gender, identity, sexual orientation, national origin, disability, or veteran status.

Salary

$70,000 - $90,000 per year

Apply Now

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