Digital Marketing & Creative Marketing Manager
Please Note: This is NOT a remote position.
Radical Cosmetics is seeking an experienced, strategic, and results-driven Digital Marketing & Creative Marketing Manager to lead and execute the company's marketing, digital presence, e-commerce initiatives, and creative direction.
The ideal candidate will be a hands-on marketing leader with strong experience in digital marketing, social media, e-commerce, graphic design, website management, brand development, campaign strategy, and project management. This individual will be responsible for developing and executing marketing strategies that increase brand awareness, customer engagement, online sales, and overall business growth.
Key ResponsibilitiesMarketing Strategy & Leadership
- Develop and execute comprehensive marketing strategies aligned with company goals and revenue objectives.
- Lead the planning, execution, and optimization of integrated marketing campaigns.
- Establish marketing priorities, timelines, budgets, and performance objectives.
- Develop and maintain an annual and monthly marketing calendar.
- Monitor campaign performance, analyze results, and make strategic adjustments to improve ROI and engagement.
- Identify new marketing opportunities, target markets, and customer segments.
- Conduct market, competitor, and consumer research to guide business and marketing decisions.
- Develop strategies for customer acquisition, retention, engagement, and brand growth.
- Collaborate with company leadership to establish marketing objectives and growth strategies.
Brand & Creative Direction
- Lead the company's creative and visual marketing direction.
- Maintain consistent brand identity across all marketing channels.
- Oversee the development of advertising campaigns, promotional materials, social media content, email marketing, and digital assets.
- Design and/or oversee the design of advertisements, social media graphics, product materials, presentations, and promotional content.
- Ensure all creative materials reflect the company's brand standards and messaging.
- Manage the development of photography, video, graphics, and other multimedia content.
- Work with internal and external creative partners when necessary.
Digital Marketing & Social Media
- Develop and manage the company's digital marketing strategy.
- Lead social media strategy, content planning, publishing, and engagement.
- Develop campaigns designed to increase brand awareness, website traffic, customer engagement, and sales.
- Manage email marketing campaigns and promotional communications.
- Monitor social media trends and identify opportunities to increase reach and engagement.
- Analyze digital marketing metrics and provide recommendations for improvement.
- Manage paid and organic digital marketing initiatives as appropriate.
E-Commerce & Website Management
- Oversee the company's e-commerce presence and online customer experience.
- Manage website content, product information, promotions, landing pages, and digital merchandising.
- Ensure product pages are accurate, visually appealing, and optimized for customer conversion.
- Work to improve website navigation, customer experience, and online sales performance.
- Monitor e-commerce performance and identify opportunities to increase conversion, average order value, and customer retention.
- Coordinate website updates and collaborate with developers or outside vendors when needed.
Market Research & Business Development
- Analyze consumer behavior, industry trends, competitors, and market opportunities.
- Identify and evaluate new target audiences and potential markets.
- Develop customer and demographic profiles to support marketing decisions.
- Assist in developing pricing, promotional, and targeting strategies.
- Organize and oversee consumer research, surveys, focus groups, and other feedback initiatives when appropriate.
- Translate market insights into actionable marketing strategies.
Project & Team Management
- Lead marketing projects from concept through completion.
- Establish deadlines, assign priorities, and ensure projects are completed on schedule.
- Coordinate marketing activities across departments and ensure effective communication.
- Manage multiple projects simultaneously in a fast-paced environment.
- Oversee outside vendors, freelancers, agencies, printers, photographers, or other marketing partners as needed.
- Provide direction, feedback, and accountability to team members and creative partners.
- Ensure marketing initiatives remain aligned with company objectives and deadlines.
Reporting & Performance
- Establish and monitor key marketing performance indicators.
- Track campaign, social media, website, and e-commerce performance.
- Analyze marketing data and provide management with regular performance updates.
- Use data and consumer insights to improve marketing effectiveness and return on investment.
- Make recommendations to company leadership based on marketing performance and market conditions.
Experience & Qualifications
- Associate's or Bachelor's Degree in Marketing, Business Administration, Communications, Graphic Design, or a related field preferred.
- 5+ years of progressive marketing experience, with demonstrated leadership or management responsibilities.
- Strong experience in digital marketing, social media, e-commerce, graphic design, and website management.
- Demonstrated ability to develop and execute marketing strategies and campaigns.
- Strong project management and organizational skills.
- Proficiency in Microsoft Excel, Word, and PowerPoint.
- Strong understanding of social media platforms, digital advertising, email marketing, and online marketing trends.
- Experience with graphic design and digital content creation.
- Strong analytical and problem-solving skills.
- Excellent written, verbal, and interpersonal communication skills.
- Strong leadership skills with the ability to manage projects, vendors, and team members.
- Ability to work independently and make sound business decisions.
- Ability to prioritize multiple projects and meet deadlines in a fast-paced environment.
- Highly organized, dependable, proactive, and detail-oriented.
- Experience in the cosmetics, beauty, personal care, retail, or e-commerce industry is preferred but not required.
Ideal Candidate
The ideal candidate is a strategic marketing leader who is also hands-on and creative. This person should be comfortable developing the marketing strategy while also executing campaigns, directing creative projects, analyzing performance, managing e-commerce initiatives, and working closely with company leadership.
The successful candidate will play an important role in growing Radical Cosmetics' brand, strengthening its digital presence, increasing customer engagement, and driving e-commerce and overall business growth.
Job Type: Full-time
Pay: $50,000.00 - $70,000.00 per year
Benefits:
- 401(k) matching
- Paid time off
- Professional development assistance
- Tuition reimbursement
Application Question(s):
- How many years of Graphics experience?
- How many years of webpage management experience?
Education:
Experience:
- Microsoft Excel: 1 year (Preferred)
- Microsoft Powerpoint: 1 year (Preferred)
- Social Media management: 1 year (Preferred)
- Project management: 1 year (Preferred)
- Creative writing: 1 year (Preferred)
Work Location: In person
