DIRECTOR OF ADMISSIONS
Department: Admissions
Reports To: School President / Chief Executive Officer / Executive Administration
Supervises: Admissions Representatives, Admissions Coordinators, and other Admissions Personnel
Employment Status: Part-Time with Opportunity for Full-Time Employment
Initial Schedule: Approximately 20–25 hours per week
Compensation: $20.00–$25.00 per hour, based on qualifications and experience
Performance Incentive: Quarterly performance bonus based on departmental enrollment and conversion KPIs
Location: Palm Beach Career – School of Allied Health Sciences
POSITION SUMMARY
Palm Beach Career – School of Allied Health Sciences is seeking a highly motivated, organized, strategic, and results-oriented Admissions Director to lead and develop the school's admissions and enrollment operations.
This position will initially be part-time, with the expectation that the successful candidate may transition to a full-time Admissions Director position within approximately three (3) to six (6) months, based on performance, demonstrated leadership ability, achievement of established admissions objectives, departmental needs, and the overall success of the admissions operation.
The Director of Admissions will provide leadership and direction to the Admissions Department while working closely with Admissions Representatives, Admissions Coordinators, Marketing, Financial Aid, Academic Affairs, Student Services, Clinical Education, and school administration.
The Director will be responsible for developing and implementing effective recruitment and enrollment strategies, supervising admissions personnel, monitoring admissions performance, improving lead conversion, establishing departmental workflows, maintaining accurate admissions processes, and using technology, CRM systems, automation, and artificial intelligence (AI) to improve admissions efficiency and student engagement.
The ideal candidate will be a hands-on leader who is comfortable working directly with prospective students and admissions staff while also developing systems and processes that can support the school's long-term enrollment growth.
INITIAL PART-TIME PERIOD
The position will begin on a part-time basis for an initial period of approximately three (3) to six (6) months.
During this period, the Admissions Director will be expected to:
- Learn the school's programs, admissions requirements, policies, and procedures.
- Evaluate the current admissions process.
- Assess the admissions team's strengths and weaknesses.
- Establish or improve admissions workflows.
- Develop measurable departmental KPIs.
- Monitor and improve lead follow-up.
- Improve applicant communication.
- Establish CRM and admissions tracking procedures.
- Train and coach admissions personnel.
- Develop or improve admissions SOPs.
- Identify opportunities for automation and AI implementation.
- Establish regular admissions reporting.
- Improve application completion and enrollment conversion.
- Demonstrate the ability to lead the Admissions Department effectively.
The part-time period is intended to provide the school and employee with an opportunity to evaluate the position, establish effective systems, and determine whether a transition to full-time employment is appropriate.
TRANSITION TO FULL-TIME EMPLOYMENT
Upon successful completion of the initial three (3) to six (6) month period, the employee may be considered for transition to a full-time Admissions Director position.
The decision to transition to full-time employment will be based on factors including, but not limited to:
- Achievement of established admissions KPIs.
- Departmental enrollment performance.
- Improvement in lead-to-enrollment conversion.
- Quality and consistency of applicant follow-up.
- Leadership and management of admissions personnel.
- CRM utilization and data accuracy.
- Development and implementation of admissions procedures.
- Applicant/customer service.
- Professionalism and reliability.
- Ability to work effectively with other departments.
- Effective use of technology, AI, and automation.
- Overall contribution to the school's enrollment and institutional objectives.
- Operational needs of the school.
Successful completion of the initial period does not automatically guarantee full-time employment. Any transition to full-time status will be determined by school administration based on performance, business needs, and mutual agreement.
COMPENSATION
Initial Part-Time Compensation
The Admissions Director will be compensated at a rate of:
$20.00–$25.00 per hour
The exact hourly rate will be determined based on the candidate's:
- Education
- Admissions experience
- Leadership experience
- Enrollment/recruitment experience
- Healthcare education experience
- CRM and technology skills
- AI and automation experience
- Overall qualifications
Full-Time Compensation
If the employee transitions to full-time employment, compensation may be reviewed and adjusted based on:
- Demonstrated performance
- Qualifications and experience
- Scope of responsibilities
- Departmental enrollment performance
- Institutional needs
- Leadership responsibilities
Any change in compensation will be determined by school administration and documented separately.
QUARTERLY PERFORMANCE BONUS
In addition to the hourly compensation, the Admissions Director may be eligible for a quarterly performance bonus based on departmental enrollment and conversion KPIs.
The purpose of the performance bonus is to reward measurable improvements in admissions performance and successful achievement of established institutional enrollment objectives.
Potential performance measures may include:
- Qualified leads generated
- Lead response rate
- Lead-to-contact conversion
- Contact-to-appointment conversion
- Appointment attendance
- Application completion
- Application-to-enrollment conversion
- Lead-to-enrollment conversion
- New student enrollment
- Enrollment by program
- Re-engagement of inactive leads
- Reduction in lost or stalled applicants
- CRM compliance and accuracy
- Admissions process improvement
The specific bonus structure, targets, eligibility requirements, and payment amount will be established by school administration and may be modified based on institutional enrollment goals and business needs.
Performance bonuses are not guaranteed and are earned only when established performance criteria are met.
PRIMARY RESPONSIBILITIES
1. Admissions Department Leadership
- Provide leadership and direction to the Admissions Department.
- Supervise Admissions Representatives and Admissions Coordinators.
- Establish departmental expectations and workflows.
- Conduct regular admissions team meetings.
- Monitor staff productivity and performance.
- Provide coaching, training, and feedback.
- Promote accountability and professionalism.
- Develop a student-centered admissions culture.
- Assist with hiring and onboarding admissions personnel.
- Address performance concerns appropriately.
2. ENROLLMENT & RECRUITMENT STRATEGY
- Develop and implement admissions strategies to achieve enrollment objectives.
- Establish monthly, quarterly, and annual enrollment goals.
- Monitor enrollment trends.
- Identify opportunities for program growth.
- Develop strategies to improve lead conversion.
- Identify barriers preventing qualified applicants from enrolling.
- Develop applicant re-engagement strategies.
- Work with Marketing to improve lead quality.
- Evaluate recruitment sources.
- Develop strategies for new programs and target markets.
3. ADMISSIONS FUNNEL MANAGEMENT
The Admissions Director will oversee the entire admissions funnel, including:
Lead → Contact → Appointment → Application → Qualified Applicant → Enrollment
The Director will monitor:
- Lead volume
- Response time
- Contact rate
- Appointment rate
- Appointment attendance
- Application rate
- Application completion
- Qualification rate
- Enrollment rate
- Overall conversion rate
The Director will identify areas of the funnel where prospective students are being lost and implement corrective strategies.
4. CRM & TECHNOLOGY MANAGEMENT
- Ensure proper use of the school's CRM.
- Establish lead assignment and follow-up procedures.
- Monitor admissions pipeline activity.
- Ensure accurate applicant records.
- Develop CRM workflows and automation.
- Establish follow-up sequences.
- Monitor staff CRM activity.
- Develop admissions dashboards and reports.
- Identify technology improvements.
- Ensure admissions staff are properly trained on technology systems.
5. ARTIFICIAL INTELLIGENCE & AUTOMATION
The Admissions Director will be expected to use and promote appropriate AI technology to improve admissions operations.
Responsibilities include:
- Use AI to assist with professional email and SMS communication.
- Develop AI-assisted applicant follow-up workflows.
- Use AI to summarize appropriate non-confidential communications.
- Use AI to assist with admissions reports and data analysis.
- Use AI to develop training materials and SOPs.
- Identify repetitive administrative tasks suitable for automation.
- Implement approved AI-powered CRM and communication tools.
- Train admissions staff in responsible AI use.
- Evaluate emerging AI technologies that may improve admissions performance.
- Monitor AI-generated communications for accuracy and professionalism.
The Admissions Director must ensure that AI is used responsibly and in accordance with school policies.
Confidential student information, personally identifiable information, protected health information, financial information, passwords, and other sensitive information may not be entered into unauthorized AI platforms.
6. ADMISSIONS OPERATIONS
Ensure that applicants receive accurate information regarding:
- Program requirements
- Admission requirements
- Tuition and fees
- Program schedules
- Application procedures
- Entrance examinations
- Transcripts
- Background screening
- Drug screening
- Health requirements
- Immunizations
- CPR/BLS
- OSHA requirements
- Financial arrangements
- Seat reservation requirements
- Clinical requirements
The Admissions Director will ensure that staff communicate information accurately and consistently.
7. CROSS-DEPARTMENTAL COLLABORATION
Work closely with:
- School Administration
- Marketing
- Financial Aid
- Student Accounts
- Academic Affairs
- Student Services
- Clinical Education
- Faculty
- Information Technology
- Other departments as needed
The Director will ensure that applicants experience a smooth transition from inquiry through enrollment and onboarding.
8. STAFF TRAINING & DEVELOPMENT
Develop and provide training in:
- Admissions procedures
- Program knowledge
- Customer service
- Telephone skills
- Lead follow-up
- Consultative enrollment
- Objection handling
- CRM usage
- Admissions documentation
- AI tools
- Automation
- Professional communication
- Privacy and confidentiality
- Ethical recruitment
The Director will continuously evaluate staff performance and provide coaching when necessary.
9. DATA ANALYSIS & REPORTING
Prepare and review admissions reports, including:
- Weekly lead reports
- Application reports
- Enrollment reports
- Program enrollment reports
- Conversion reports
- Lead-source reports
- Staff performance reports
- Applicant pipeline reports
- Lost-lead reports
- Re-engagement reports
- Monthly and quarterly enrollment forecasts
The Director will use data to identify trends and make recommendations to school administration.
10. MARKETING COLLABORATION
Work with Marketing to:
- Improve lead quality.
- Evaluate advertising campaigns.
- Identify successful recruitment sources.
- Develop recruitment campaigns.
- Improve website inquiry processes.
- Develop open houses and information sessions.
- Coordinate social media recruitment initiatives.
- Develop community outreach opportunities.
- Evaluate marketing-to-enrollment conversion.
11. CUSTOMER SERVICE & APPLICANT EXPERIENCE
- Ensure prospective students receive timely responses.
- Monitor applicant satisfaction.
- Address admissions-related complaints.
- Identify communication problems.
- Improve applicant experience.
- Ensure professional communication across all admissions channels.
- Maintain a welcoming and supportive environment.
12. COMMUNITY OUTREACH & RECRUITMENT
Represent the school at appropriate:
- Career fairs
- Community events
- High school events
- College fairs
- Healthcare events
- Workforce development events
- Employer events
- Community organization meetings
- Recruitment events
Develop relationships that may generate qualified student referrals.
13. PROCESS IMPROVEMENT
The Admissions Director is expected to continuously improve the admissions process.
This includes:
- Reducing administrative delays.
- Improving lead response time.
- Improving application completion.
- Improving enrollment conversion.
- Automating repetitive processes.
- Developing standardized workflows.
- Creating and maintaining SOPs.
- Improving CRM utilization.
- Identifying operational bottlenecks.
- Implementing measurable improvements.
REQUIRED QUALIFICATIONS
- High school diploma or equivalent required.
- Associate or bachelor's degree preferred.
- Previous admissions, enrollment, recruitment, sales, education, healthcare, or customer service experience.
- Previous leadership or supervisory experience preferred.
- Strong written and verbal communication skills.
- Strong organizational and time-management skills.
- Strong computer skills.
- Ability to learn and use CRM and admissions technology.
- Ability to analyze basic performance data.
- Ability to work independently and lead a team.
- Strong professional judgment and interpersonal skills.
PREFERRED QUALIFICATIONS
- Previous Admissions Director, Admissions Manager, Enrollment Manager, or similar experience.
- Experience working in a nursing school, allied health school, career school, college, or university.
- Experience with healthcare education programs.
- Experience with CRM systems.
- Experience with enrollment management.
- Experience with digital marketing and lead generation.
- Experience with marketing automation.
- Experience using ChatGPT or comparable AI platforms.
- Experience implementing AI or automation into business operations.
- Experience developing admissions SOPs.
- Bilingual or multilingual skills, particularly English/Spanish or English/Haitian Creole.
KEY PERFORMANCE INDICATORS (KPIs)
The Admissions Director will be evaluated based on measurable departmental performance, including:
Enrollment KPIs
- Monthly enrollment
- Quarterly enrollment
- Enrollment by program
- Achievement of enrollment targets
Conversion KPIs
- Lead-to-contact conversion
- Contact-to-appointment conversion
- Appointment attendance
- Appointment-to-application conversion
- Application-to-enrollment conversion
- Overall lead-to-enrollment conversion
Operational KPIs
- Lead response time
- Applicant response time
- Application completion rate
- File completion rate
- CRM accuracy
- Follow-up completion
Staff KPIs
- Admissions Representative productivity
- Admissions Coordinator productivity
- Team enrollment performance
- Staff follow-up compliance
- Staff training completion
Technology & AI KPIs
- CRM utilization
- Automation implementation
- AI adoption
- Reduction in administrative workload
- Improved response times
- Improved applicant follow-up
FIRST 90 DAYS
During the initial period, the Admissions Director should focus on establishing a strong admissions foundation.
First 30 Days
- Learn all school programs and admissions requirements.
- Evaluate the existing admissions process.
- Review current enrollment data.
- Assess the admissions team.
- Review CRM and lead management processes.
- Identify immediate opportunities for improvement.
Days 31–60
- Establish admissions KPIs.
- Improve lead follow-up procedures.
- Implement standardized admissions workflows.
- Begin staff coaching.
- Improve CRM utilization.
- Develop or update admissions SOPs.
- Identify appropriate AI and automation opportunities.
Days 61–90
- Implement measurable admissions improvements.
- Evaluate conversion rates.
- Establish a consistent reporting system.
- Implement approved automation.
- Improve application completion and enrollment conversion.
- Present recommendations to school administration for continued growth.
CORE COMPETENCIES
The successful candidate should demonstrate:
- Leadership
- Enrollment Management
- Student Recruitment
- Sales & Conversion
- Communication
- Customer Service
- Data Analysis
- Problem Solving
- Accountability
- Team Management
- CRM Proficiency
- Artificial Intelligence Literacy
- Automation
- Process Improvement
- Organization
- Time Management
- Professionalism
- Integrity
- Adaptability
- Results Orientation
IDEAL CANDIDATE
The ideal candidate is a hands-on, entrepreneurial, results-oriented admissions leader who can build and improve an admissions department while actively participating in recruitment and enrollment activities.
The successful candidate should be comfortable making strategic decisions while also being willing to work directly with prospective students, coach admissions staff, review CRM data, analyze conversion rates, and solve day-to-day operational problems.
The candidate should have a strong understanding that successful admissions requires both excellent student service and measurable enrollment performance.
The ideal candidate will also be technology- and AI-forward, with the ability and willingness to use modern tools to automate repetitive tasks, improve communication, increase lead engagement, and make the admissions department more efficient.
EMPLOYMENT STATUS & PERFORMANCE REVIEW
This position will initially be part-time and is designed to provide an opportunity for the employee to demonstrate their ability to successfully lead the Admissions Department.
A formal performance review will be conducted during the initial three (3) to six (6) month period.
Based on performance, departmental needs, enrollment results, leadership effectiveness, and mutual agreement, the employee may be transitioned to a full-time Admissions Director position.
The school reserves the right to determine whether, when, and under what terms a transition to full-time employment will occur.
Palm Beach Career – School of Allied Health Sciences is committed to providing a professional, student-centered admissions experience while maintaining high standards of integrity, accountability, and excellence.
Pay: $20.00 - $25.00 per hour
Benefits:
Work Location: In person
