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Marketing Analytics Lead

Homeaglow
Remote

Apply Now

Job Details

Full-time
$175,000 a year
6 days ago

Qualifications

Teamwork
Business intelligence
Improving operational efficiency
Attribution modeling
Continuous improvement
Data-driven problem-solving
Marketing analytics
Market research experience within consumer goods industry
Cross-functional collaboration
Python
Marketing controlled experiments research
Cross-functional communication
Conversion rate optimization (CRO)

Full Job Description

Opportunity Snapshot
Are you a data-driven marketing analytics leader who thrives at the intersection of growth, experimentation, and financial impact? As Marketing Analytics Lead, you’ll own the measurement frameworks that guide how marketing dollars are spent, scaled, and optimized.
This role sits at the center of performance marketing, finance, and engineering—turning complex data into clear insights that fuel smarter decisions. You’ll elevate how success is measured, empower marketers to move faster through experimentation, and ensure leadership has confidence in where and why growth is happening.

Why This Role Matters

Marketing performance is only as strong as the intelligence behind it. In this role, you’ll design and continuously improve the systems that connect marketing activity to business outcomes—ensuring accuracy, accountability, and scalability as the company grows.
You’ll be a strategic partner to performance marketing leaders, finance, and cross-functional teams, helping translate operational metrics into financial outcomes and long-term growth planning.
The Role

Create and maintain reporting for core marketing KPIs, including lead analysis and full-funnel conversion performance
Lead improvements in measurement sophistication through attribution modeling, media mix modeling, and incrementality studies
Ensure stability and accuracy of data pipelines across ad platforms, analytics tools, and third-party vendors
Partner with Performance Marketing leadership to set growth targets and quantify supply and demand at the market level
Increase experimentation velocity by designing frameworks and tools that enable marketers to launch and analyze tests independently
Collaborate with Finance to align marketing metrics with financial forecasts, budgets, and efficiency targets
Leverage AI-powered development environments to automate reporting, build internal analytics tools, and enable self-service data access

Compensation

Base salary: $175,000
The Requirements
5+ years of experience in business, growth, or marketing analytics
Hands-on experience working with media buyers and financial stakeholders
Deep expertise in marketing measurement methodologies (attribution, MMM, incrementality, etc.)
Experience supporting website conversion rate optimization and funnel analysis
Proven track record of improving marketing efficiency through better measurement and experimentation
Strong cross-functional collaboration skills, especially with Finance and Engineering
Fluency in Python

Homeaglow is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

Pay: $175,000.00 per year

Work Location: Remote

Apply Now

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