E-commerce Manager
Miami, FL · Full-Time · In-Office
A fast-growing beauty company in Miami is looking for an experienced E-commerce Manager to take ownership of the brand's entire digital commerce ecosystem.
This role is designed for someone who enjoys building exceptional online experiences. Someone who thrives on improving websites, increasing conversion rates, optimizing customer journeys, collaborating with developers, and continuously finding opportunities to elevate every digital touchpoint while preserving the brand's identity.
Working directly alongside the CEO and Marketing team, this individual will lead the day-to-day management of the company's e-commerce operations while helping guide the company through its next stage of growth. They will oversee the website experience, digital marketing performance, merchandising, conversion optimization, and technical execution, ensuring every customer interaction reflects the quality and vision of the brand.
The ideal candidate has significant hands-on experience managing Shopify-based e-commerce businesses, understands both the creative and technical sides of digital commerce, and enjoys combining strategy with execution. They should feel comfortable collaborating with developers when needed, making website improvements independently whenever possible, and taking full ownership of the brand's online performance.
This person will have the support of an in-house creative team, marketing leadership, photographers, designers, content creators, and external partners. Their role is not to do everything themselves, but to also being hands on, as well as lead, coordinate, improve, and elevate every aspect of the online customer experience.
We're looking for someone who combines analytical thinking with strong execution, has exceptional attention to detail, and takes pride in continuously improving both performance and user experience.
Main Responsibilities
- Own and manage the company's Shopify website and overall e-commerce experience.
- Continuously improve website performance, usability, aesthetics, and conversion rates.
- Maintain product pages, collections, product descriptions, navigation, and merchandising.
- Work alongside developers to prioritize new features, resolve technical issues, and improve functionality.
- Independently implement website updates and basic front-end changes whenever possible.
- Monitor website health, customer journey, and identify opportunities for optimization.
- Lead conversion rate optimization (CRO) initiatives through testing, analysis, and continuous improvements.
- Oversee digital merchandising and ensure products are presented in a compelling, brand-consistent way.
- Manage, own, and optimize Meta Ads, Google Ads, Pinterest Ads, email marketing, and other digital acquisition channels alongside internal and external partners.
- Collaborate closely with the Marketing team to launch campaigns, collections, and promotions.
- Analyze website performance, customer behavior, traffic sources, and campaign results to make data-driven decisions.
- Ensure consistency across every customer touchpoint while preserving the visual identity and positioning of the brand.
- Build dashboards, reporting systems, and KPIs that provide visibility into e-commerce performance.
- Stay current on e-commerce trends, emerging technologies, and best practices that can improve the customer experience.
Qualifications
- Minimum 3 years of experience managing e-commerce operations for a consumer brand.
- Proven experience managing Shopify stores.
- Experience managing Meta Ads, Google Ads, Pinterest Ads, email marketing platforms, and digital marketing campaigns.
- Strong understanding of conversion rate optimization (CRO), merchandising, customer journey optimization, and website analytics.
- Basic knowledge of HTML, CSS, and Shopify theme customization, with the ability to communicate effectively with developers and implement simple website updates independently.
- Experience using Google Analytics, Shopify Analytics, Google Tag Manager, or similar reporting tools.
- Strong project management and organizational skills.
- Excellent communication and collaboration abilities.
- High attention to detail and commitment to maintaining brand consistency.
- Strong analytical mindset with the ability to translate data into action.
- High level of ownership, accountability, and follow-through.
- Comfortable operating in a fast-paced, entrepreneurial environment.
More About This Role
While e-commerce management is the primary foundation of this position, the purpose of the role is much bigger than simply managing a website.
We see this person as the owner of our digital customer experience. Someone responsible for continuously improving how customers discover, experience, and interact with our brand online while protecting the visual identity and standards that define us.
The person who will thrive in this role naturally enjoys solving problems, improving systems, collaborating across departments, and constantly asking, "How can we make this experience even better?" They notice details others miss, move quickly, and take pride in creating exceptional customer experiences.
Success in this position requires balancing creativity with analytical thinking. Every decision should strengthen the brand while contributing to measurable business growth through higher conversion rates, stronger customer retention, and a best-in-class online shopping experience.
We're building a company around long-term thinking, high standards, and continuous improvement. If you're excited by the opportunity to help elevate a fast-growing beauty business and shape the future of its digital experience, we'd love to hear from you.
Compensation
$65,000/year
Full-Time · In-Person
Miami, Florida
How To Apply
If you're interested in this opportunity, please apply and submit your resume for consideration.
We're particularly interested in candidates who can demonstrate measurable impact in previous e-commerce roles, including improvements in conversion rate, revenue growth, customer experience, website performance, or digital marketing results.
Applicants must be based in Miami, Florida, or the surrounding area and be able to commute to the office. This is a full-time, in-person position.
Last But Not Least
We're ideally looking for someone who is available to start within the next few weeks.
If this opportunity genuinely excites you and feels like the next chapter you've been looking for, we'd encourage you to go beyond simply submitting an application. Include a brief introduction about yourself, your professional background, notable accomplishments, examples of e-commerce projects you've led, and why you believe you're a strong fit to lead the digital growth of a brand.
We look forward to learning more about you and your experience.
Pay: $65,000.00 per year
Benefits:
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
