Top 19 web optimization specialist Jobs in michigan

Digital Marketing Specialist
The Stow Company- Holland Inc —Holland, MI
- Overtime
- Marketing
- Mid-level
- Office
Quick Apply
Digital Analytics Specialist
Ford Motor Company —Dearborn, MI
- $65,100 - $166,200 a year
- Online Application
- Hybrid work
- Marketing
- Analysis skills
- Presentation skills
- Paid parental leave
- Paid holidays
Marketing Analytics Specialist
National Bulk Equipment Inc. —Holland, MI
- $60,000 - $65,000 a year
- Full-time
- Marketing
- Mid-level
- Office
- Profit sharing
- Health savings account
Quick Apply
Senior Consultant - Clinical Documentation Specialist
Deloitte —Detroit, MI
- $110,700 - $218,300 a year
- Full-time
- Microsoft Word
- Nursing
- RN License
8d
Digital Marketing Specialist
Savance —Commerce, MI
- Email
- Mid-level
- Office
- 3 years
- Paid holidays
- Dental insurance
SEO and Content Marketing Specialist
Oneupweb —Traverse City, MI
- $43,000 - $65,000 a year
- Full-time
- Hybrid work
- Microsoft Excel
- Computer literacy
- Mid-level
- Health savings account
- Health insurance
Website Production Specialist
Mission Pet Health —Michigan
- Temporary
- 1 year
- Communication skills
- Entry level
Quick Apply
Digital Marketing Specialist
IRWIN SEATING COMPANY —Grand Rapids, MI
- Analysis skills
- Senior level
- 4 years
Quick Apply
4d
Business Development + Cultivation Specialist
Intellectual Ninjas —Grand Rapids, MI
- Choose your own hours
- Computer literacy
- High school diploma or GED
- Business development
Tier 3 Certified Program Lead & Media Strategy Expert
Stellantis —Auburn Hills, MI
- Dealership
- Bachelor's degree
- Senior level
Digital Fundraising Specialist
ACCESS —Dearborn, MI
- Full-time
- Mid-level
- Analysis skills
- Travel
Account Support Specialist
Entrega Systems Group Inc —Troy, MI
- Full-time
- Microsoft Outlook
- Writing skills
- Mid-level
Quick Apply
Research Intelligence & Data Strategy Specialist
Wayne State University —Detroit, MI
- Full-time
- Background check
- 5 years
- Office
Hope Geneva Bookstore - Sales Support Specialist
Hope College —Holland, MI
- Part-time
- Background check
- Merchandising
- Pass drug screening
Web Content Strategy Specialist, Ford.com
Ford Motor Company —Dearborn, MI
- $65,100 - $166,200 a year
- Online Application
- Hybrid work
- 5 years
- Bachelor's degree
- US work authorization
- Paid parental leave
- Paid holidays
2d
1887 - Technical Specialist - Customer Service Proposals
GLOBAL Automation Technologies —Rochester Hills, MI
- Overtime
- Oracle
- Inventory management
- Customer service
6d
Production Support Specialist
MSX International —Allen Park, MI
- Full-time
- Mid-level
- Project management
- Bachelor's degree
Quick Apply
3d

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Digital Marketing Specialist

The Stow Company- Holland Inc -
Holland, MI

Quick Apply

Job Details

Qualifications

Social media advertising campaigns
Salesforce Marketing Cloud
Tooling
Google Tag Manager
Salesforce Cloud
Bachelor's degree
Microsoft Ads
Sales management systems proficiency
Pay-per-click (PPC) advertising
Google Search Console
Facebook
Marketing analytics
Instagram
Technical Proficiency

Full Job Description

We are proud to be the only company covering the spectrum of residential storage and organization needs, from high-end, dealer-supplied custom solutions to do-it-yourself storage systems available online and in retail stores. Our organization systems are marketed under the Inspired Closets, ORG Home, Gorgeous Garage, ProClosets, EasyClosets, EasyGarage, Easy Track, and Garage Essentials brand names.

The Digital Marketing Specialist owns execution of revenue-driving digital programs across key Stow brands, including but not limited to EasyClosets and Inspired Closets, directly accountable for weekly lead volume targets. This role is the operational engine of generating and converting demand — running campaigns, managing automation, and ensuring lead data integrity throughout the CRM. Using AI-powered tools to amplify throughput and surface insights faster, this position enables smarter, faster execution across paid search, paid social, marketing automation, and agency coordination without sacrificing rigor or precision.

Essential Functions and Responsibilities

Paid Acquisition Execution

Plan, execute, and optimize acquisition tactics across paid search, paid social, and emerging demand channels, including keyword research, ad copy creation, bid strategy, and budget management.
Manage daily budgets across all demand channels to maintain consistent lead volume for each portfolio brand.
Proactively identify performance gaps, test hypotheses, and bring data-backed solutions forward before issues escalate.
Support affiliate marketing program: performance monitoring, partner approvals, and campaign optimization.

Marketing Automation & CRM

Build, test, and deploy automated programs in Salesforce Marketing Cloud: nurture flows, triggered sends, audience segmentation, and re-engagement campaigns.
Maintain lead data integrity in Salesforce CRM
Support Sales team with CRM tooling
Onboard and support new Sales team members on CRM and lead management tools.

Reporting & Analytics

Own daily, weekly, and monthly KPI dashboards — on-time, accurate, and with clear performance commentary.
Manage Google Analytics 4 (GA4) and Google Tag Manager (GTM) for comprehensive tracking and attribution.
Implement and maintain tracking tags across brand properties; serve as a reliable data resource for cross-functional stakeholders who need community and campaign data to make decisions.
Monitor performance trends across all channels and surface insights to the Performance Marketing Manager proactively.
Prepare performance summaries ahead of leadership reviews.

Agency & Partner Coordination

Coordinate with agency partners on campaign delivery; track against commitments and flag risks early.
Manage Jira stories from brief through QA to ensure timely, spec-compliant deliverables.
Support the Performance Marketing Manager in agency performance alignment conversations.

SEO Execution & Support

Partner with the SEO agency to support on-page and technical SEO execution, including metadata updates, internal linking, and content briefs aligned to target keyword strategy.
Conduct keyword research to identify organic search opportunities across EasyClosets and Inspired Closets, informing both SEO and paid search strategy.
Perform routine site audits using tools such as Google Search Console, Screaming Frog, or Semrush to surface crawl errors, indexing issues, and ranking gaps.
Monitor organic search performance metrics — impressions, clicks, CTR, and keyword rankings — and include SEO trends in the weekly/monthly KPI reporting cadence.
Coordinate with web and content teams to ensure SEO best practices are embedded in new page builds, landing pages, and content updates.
Support competitor analysis and SERP monitoring to track share of voice and flag strategic shifts in organic visibility.

Salesforce & Technical Execution

Partner with internal teams and third-party Salesforce partners to write, test, and validate stories that execute marketing programs end-to-end.
Troubleshoot technical issues as they arise and translate marketing strategy into clear, actionable requirements for non-technical and technical stakeholders alike.
Develop and execute a defined AI learning plan, actively expanding proficiency in AI-powered tools to drive faster, smarter marketing execution.

Basic Qualifications

Education & Experience

3+ years of hands-on digital marketing experience; agency background a plus.
Bachelor's degree in Marketing, Communications, Business, or related field.
Demonstrated experience managing paid search and/or paid social campaigns with measurable results.
Experience with Salesforce Marketing Cloud or comparable marketing automation platform.
Familiarity with Salesforce CRM or similar CRM platform.

Platform Proficiency

Google Ads — campaign build, optimization, and reporting.
Microsoft Advertising (Bing Ads).
Meta Ads Manager (Facebook & Instagram).
Google Analytics 4 (GA4) and Google Tag Manager.
Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
Salesforce CRM — reporting and lead management.

Knowledge, Skills & Abilities

Strong analytical skills with the ability to interpret campaign data and translate it into clear action.
High attention to detail in reporting accuracy and campaign QA.
Effective communicator across marketing, sales, and agency partners.
Ability to manage multiple priorities simultaneously without sacrificing quality.
Proactive problem-solver who surfaces issues and solutions without being prompted.
Comfortable using AI-powered tools to increase throughput and surface insights faster.
Works well independently and within a cross-functional team environment.
Operates with accountability to weekly performance outcomes — owns the number.
Maintains rigor and discipline in reporting accuracy and campaign execution.
Proactively identifies performance gaps and brings forward solutions.
Communicates clearly and collaboratively across marketing, sales, and agency partners.
Demonstrates ownership, follow-through, and composure under performance pressure.

Physical Requirements & Work Environment

Seated at workstation approximately 85% of work time.
Standing and walking approximately 15% of work time.
Ability to travel between plant and office locations.
Ability to work overtime or occasionally on weekends with short notice.
Typical office environment.

The Stow Company may temporarily assign any team member with duties outside of their normal responsibilities. Such assignments may be warranted due to specific requirements, conditions, or the capabilities of available personnel. Management will determine the nature and duration of those assignments.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

Quick Apply

Refine Your Search

web optimization specialist jobs in michigan

Digital Marketing Specialist

Digital Analytics Specialist

Marketing Analytics Specialist

Senior Consultant - Clinical Documentation Specialist

Digital Marketing Specialist

SEO and Content Marketing Specialist

Website Production Specialist

Digital Marketing Specialist

Business Development + Cultivation Specialist

Tier 3 Certified Program Lead & Media Strategy Expert

Digital Fundraising Specialist

Account Support Specialist

Research Intelligence & Data Strategy Specialist

Hope Geneva Bookstore - Sales Support Specialist

Web Content Strategy Specialist, Ford.com

1887 - Technical Specialist - Customer Service Proposals

Production Support Specialist

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