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Director of Marketing

Montana Knife Company
Missoula, MT

Apply Now

Job Details

Full-time
$150,000 - $250,000 a year

Benefits

Relocation assistance
Health insurance
Dental insurance
Vision insurance
401(k) matching
Life insurance

Qualifications

Marketing ROI (MROI) improvement
Sales revenue Forecasting
Data analysis reporting
Media performance reporting
B2C
Marketing company internal data
Shopify
E-commerce
Data summary reports
New customer acquisition
Media data analysis
Leading team collaboration initiatives
Data-driven problem-solving
Marketing analytics
Financial forecasting analysis
Channel management
Cross-functional team management
Cross-functional communication
B2C business model

Full Job Description

Director of Marketing

Montana Knife Company

Location: Missoula, Montana

Job Type: Full-time

Salary: $100,000 to $200,000 per year

Department: Marketing

Reports To: Chief Marketing Officer

Relocation Assistance: Yes

About Montana Knife Company

Montana Knife Company is building more than premium American-made knives. We are building a brand around craftsmanship, grit, quality, and bringing American manufacturing back one knife at a time. We are a direct-to-consumer business, and every marketing decision must drive measurable results, deepen customer relationships, and support long-term brand growth.

Position Summary

Montana Knife Company is hiring a Director of Marketing to help take the business to the next level. This is a senior leadership role for a builder, operator, and strategist who is obsessed with scaling brands through disciplined execution, strong analytics, and relentless focus on results.

We are looking for someone who has already helped scale a brand from approximately $50 million to $200 million in revenue, ideally in a 100 percent online direct-to-consumer business. This role is for a proven leader who understands how to grow revenue efficiently, improve return on ad spend, acquire net new customers, strengthen brand awareness, and build repeatable systems that scale.

The right candidate understands that growth is not about chasing vanity metrics. It is about building a durable engine across ecommerce, paid media, customer acquisition, conversion, retention, analytics, and brand performance.

This person will own growth most heavily through Shopify and paid media, and must have strong experience using DTC marketing tools to drive performance and scale.

Key Responsibilities

Own the growth marketing strategy across customer acquisition, retention, conversion, and revenue expansion
Lead initiatives that increase revenue, improve efficiency, and support the next stage of company growth
Drive performance across Shopify, paid media, email, SMS, landing pages, conversion rate optimization, and other digital growth levers
Improve ROAS, customer acquisition efficiency, and contribution to profitable growth
Increase net new customers while maintaining strong customer quality and lifetime value
Partner closely with the CMO, creative team, ecommerce team, and leadership team to align growth strategy with company goals
Build forecasting models, KPI dashboards, and reporting systems that make performance measurable and actionable
Identify winning growth levers, test them aggressively, and scale what works
Develop a disciplined testing culture across offers, creative, channels, funnels, audience segmentation, and customer journeys
Use analytics to uncover bottlenecks in the funnel and implement strategies to improve conversion and retention
Lead channel planning and budget allocation with a strong focus on return, efficiency, and scale
Translate growth insights into repeatable systems and processes that can support a much larger business
Strengthen brand awareness in ways that support both short-term revenue and long-term brand equity
Work in a highly collaborative way with the existing team, with the opportunity to help build and shape the growth function over time

What Success Looks Like

Revenue growth that is measurable, efficient, and repeatable
Improved ROAS and stronger performance across paid media and ecommerce channels
Increased net new customer acquisition with healthy downstream retention
Better visibility into performance through clear reporting and KPI ownership
Stronger conversion across the customer journey
Smarter budget allocation based on data, testing, and business priorities
Scalable systems that help move MKC from its current stage to the next major revenue milestone
Strong collaboration across the marketing and ecommerce team, with the potential to build out additional capability over time

Required Qualifications

8+ years of experience in growth marketing, performance marketing, ecommerce marketing, or related leadership roles
Proven experience helping scale a consumer brand from roughly $50 million to $200 million in revenue
Strong direct-to-consumer ecommerce experience in a business that sells primarily or entirely online
Demonstrated success increasing revenue, ROAS, net new customers, and overall marketing efficiency
Deep understanding of Shopify, paid media, and full-funnel DTC growth strategy
Strong experience with DTC marketing tools and performance-driven ecommerce systems
Experience leading cross-functional initiatives and working closely with creative, ecommerce, finance, and executive leadership
Strong analytical and financial mindset with the ability to connect marketing performance to business outcomes
Experience building KPI frameworks, reporting systems, forecasts, and growth models
Ability to identify high-performing strategies and scale them with discipline
Strong leadership presence, communication skills, and accountability

Preferred Qualifications

Experience with high-growth consumer products, outdoor brands, lifestyle brands, or premium DTC brands
Experience in a founder-led or entrepreneur-led company
Strong familiarity with attribution, media mix decision-making, and customer lifetime value analysis
Experience managing substantial paid media budgets with clear accountability to return
Passion for American manufacturing, brand building, and the Montana Knife Company mission

Team and Leadership

This role is more collaborative than immediately managerial, but it comes with the opportunity to help build and shape the growth function over time. We are looking for someone who can lead through influence, execution, and strong cross-functional partnership, with the potential to build his or her own team as the business continues to scale.

Who You Are

Obsessed with scaling businesses through measurable outcomes
Highly strategic, but equally strong in execution
Demanding about performance, accountability, and standards
Comfortable making decisions from data without losing sight of brand
Experienced enough to know what moves the needle and disciplined enough to ignore what does not
Energized by the challenge of helping build a category-defining American brand

Why Join Montana Knife Company

Opportunity to lead growth at a pivotal stage of company scale
Direct influence on revenue, customer growth, and the future of the brand
Close collaboration with senior leadership
A chance to help build one of the standout American-made consumer brands in the market
Relocation assistance available for the right candidate
Meaningful work tied to craftsmanship, community, and bringing manufacturing back to America

Compensation and Benefits

Salary: $150,000 to $250,000 per year

Benefits include:

Full-time position
Paid vacation
401(k) matching
Medical insurance
Vision insurance
Dental insurance
Life insurance

Work Location

This is an in-house role based in Missoula, Montana.

Remote work is not available for this position.

Apply Now

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Director of Marketing

About Montana Knife Company

Position Summary

Key Responsibilities

What Success Looks Like

Required Qualifications

Preferred Qualifications

Team and Leadership

Who You Are

Why Join Montana Knife Company

Compensation and Benefits

Work Location