Marketing & Graphic Design Coordinator
Position Summary
Spectrum Custom Packaging is seeking a creative, proactive, and highly organized Marketing & Graphic Design Coordinator to help elevate the company's brand, support business growth, and strengthen customer engagement across digital and print channels. This is an exciting opportunity for a talented marketing professional to make a visible impact by creating compelling content, executing strategic marketing initiatives, and supporting sales and business development efforts within a growing and innovative packaging organization.
The Marketing & Graphic Design Coordinator will serve as a key contributor to the company's marketing and communications efforts, developing creative assets that support brand awareness, lead generation, customer engagement, and sales growth. The ideal candidate combines strong design skills with hands-on marketing execution, bringing creativity, attention to detail, and exceptional project management capabilities to every initiative.
This role requires someone who can balance creative vision with practical execution, maintaining brand consistency while adapting messaging and designs for different audiences, platforms, and business objectives. The successful candidate will be comfortable managing multiple projects simultaneously, leveraging both traditional design tools and emerging AI technologies to produce high-quality work efficiently and effectively.
About the Company
Founded in 1981, Spectrum Custom Packaging is a trusted custom packaging manufacturer dedicated to helping customers bring their products to market through innovative, sustainable, and secure packaging solutions. Over more than four decades, the company has built a strong reputation for quality, reliability, and exceptional customer service, supported by stable leadership and long-standing relationships with customers and employees alike.
Spectrum combines deep industry expertise with a collaborative, customer-focused culture where employees are empowered to make an impact. As a growing organization, the company values teamwork, accountability, and innovation, creating an environment where talented professionals can contribute to the company's success while advancing their own careers.
Success Looks Like
- Delivering accurate, high-quality creative assets and marketing materials on time while maintaining consistent brand standards across all channels.
- Increasing brand visibility, customer engagement, and sales support through effective content creation, social media marketing, digital campaigns, and marketing initiatives.
- Serving as a reliable internal resource who proactively identifies opportunities to strengthen marketing efforts and improve processes.
- Managing multiple projects simultaneously while maintaining exceptional organization, attention to detail, and adherence to deadlines.
Primary Duties & Responsibilities
Graphic Design & Brand Management
- Design and produce brochures, sales sheets, presentations, signage, advertisements, trade show materials, and other marketing collateral.
- Develop visually compelling graphics and creative assets that reinforce Spectrum's brand identity and support business objectives.
- Maintain brand consistency across all internal and external communications while adapting creative assets for different audiences and platforms.
- Prepare accurate, print-ready artwork and coordinate revisions to ensure quality and production accuracy.
- Maintain organized design files, templates, image libraries, and brand assets.
Digital Marketing & Social Media
- Develop, schedule, and manage content across social media platforms, including Instagram, LinkedIn, Facebook, and other relevant channels.
- Create engaging social media graphics, videos, stories, and promotional content that increase visibility and audience engagement.
- Monitor social media activity and identify opportunities to improve performance, engagement, and brand awareness.
- Support website updates, digital content management, and online marketing initiatives.
- Assist with email marketing campaigns, customer communications, and lead generation activities.
Marketing Campaigns & Content Development
- Create customer-facing presentations, sales tools, case studies, and promotional materials that support business development efforts.
- Collaborate with leadership and sales teams to develop marketing campaigns that drive customer engagement and revenue growth.
- Assist with content creation for newsletters, blogs, product launches, customer success stories, and company announcements.
- Leverage AI-powered tools, including ChatGPT, Canva AI, Adobe Express, and related technologies to improve content creation efficiency and effectiveness.
Trade Shows, Events & Sales Support
- Support the planning and execution of trade shows, customer events, plant tours, and promotional activities.
- Coordinate event marketing materials, signage, presentations, giveaways, and logistics.
- Develop branded sales support materials that strengthen customer presentations and business development efforts.
- Collaborate with internal teams and external partners to ensure the successful execution of marketing initiatives.
Project Management & Marketing Operations
- Manage multiple projects simultaneously while maintaining timelines, priorities, and quality standards.
- Coordinate marketing requests, approvals, production schedules, and deliverables across departments.
- Track project status and proactively communicate updates to stakeholders.
- Maintain marketing databases, digital assets, CRM-related marketing materials, and campaign documentation.
- Identify opportunities to improve workflows, organization, and marketing effectiveness.
Professional Development
- Stay informed of industry trends, marketing best practices, design innovations, packaging developments, and emerging AI technologies.
- Continuously expand expertise in design software, digital marketing, social media strategy, and content creation tools.
- Participate in training and development opportunities that enhance marketing and creative capabilities.
Competencies
- Strong creative and visual design skills with the ability to execute consistently within established brand standards.
- Exceptional organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
- Strong project management capabilities with a proven ability to meet deadlines in a fast-paced environment.
- Proactive, self-directed, and solution-oriented approach to work.
- Excellent written, verbal, and visual communication skills.
- Ability to balance creative thinking with business objectives and practical execution.
- Strong collaboration skills and ability to work effectively with cross-functional teams.
- Adaptability and willingness to take on a variety of marketing, design, and administrative responsibilities.
- High level of accountability and ownership from project initiation through completion.
- Continuous improvement mindset and eagerness to learn new technologies and tools.
Education & Experience
Required
- 1+ years of experience in graphic design, marketing, communications, or a related field.
- Proficiency in Adobe Illustrator, Adobe InDesign, and Adobe Express.
- Experience creating content for social media platforms, including Instagram and LinkedIn.
- Experience managing multiple projects and deadlines simultaneously.
- Strong organizational, communication, and project management skills.
- Demonstrated attention to detail and commitment to producing high-quality work.
- Experience using Canva and Canva AI for content creation and design support.
- Experience leveraging AI tools such as ChatGPT to support marketing, content development, and workflow efficiency.
Preferred
- Experience within the printing, packaging, manufacturing, or related industries.
- Familiarity with Zoho CRM, Zoho Marketing Automation, or related platforms.
- Experience with email marketing platforms and campaign management.
- Basic photography, videography, or video editing experience.
- Knowledge of print production processes and preparing files for commercial printing.
Compensation & Benefits
Compensation:
Benefits:
- Health, dental, and vision insurance
- Simple IRA with company match
- Paid time off, sick leave, and paid holidays
Physical Requirements
- Ability to sit for extended periods while working on a computer.
- Occasional lifting and carrying of marketing materials, event supplies, or product samples (up to 25 lbs.).
- Ability to attend trade shows, customer events, and company functions as needed.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.
Commitment to Diversity
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Spectrum Custom Packaging recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.
Pay: $55,000.00 - $75,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Application Question(s):
- Please insert your cover letter here. (Applications without will not be considered.)
Experience:
- Marketing: 1 year (Required)
- Graphic design: 1 year (Required)
- Adobe Illustrator, Adobe InDesign, and/or Adobe Express: 1 year (Required)
- creating content for social media platforms: 1 year (Required)
- project management: 1 year (Required)
Work Location: Hybrid remote in Fremont, CA 94538
