Top 22807 Manager, b2b content lifecycle & conversion Jobs in North Carolina

Manager, B2B Content Lifecycle & Conversion
Athenahealth —North Carolina
- $74,000 - $126,000 a year
- Full-time
- Hybrid work
- Management
- 5 years
- Office
- Commuter assistance
- Tuition reimbursement
Regional Marketing Manager - Durham, NC
Publix Super Markets, Inc. —Durham, NC
- Full-time
- Mid-level
- Communication skills
- Negotiation
Group Lead, US Tax - Ag Solutions
BASF —Research Triangle Park, NC
- Full-time
- Hybrid work
- CPA
- Finance
- Continuous improvement
- Adoption assistance
- Parental leave
Development Manager
Zimmer Development Company —Wilmington, NC
- Full-time
- Background check
- Construction site
- 5 years
Quick Apply
Grain Storage Manager
Perdue Farms, Inc. —Elizabeth City, NC
- $84,000 - $126,000 a year
- Full-time
- Management
- Customer service
- Analysis skills
- Disability insurance
- Relocation assistance
Quick Apply
10d
Retail Channel Marketing Manager
Dreamline —Mooresville, NC
- Full-time
- Hybrid work
- Marketing
- Merchandising
- Analysis skills
- Health insurance
- Dental insurance
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Field Services Manager - Heavy Civil
The Erosion Company —Charlotte, NC
- $45,000 - $50,000 a year
- Full-time
- Microsoft Word
- Microsoft Outlook
- Management
- Fuel card
- Paid holidays
Quick Apply
Supervisor / General Foreman
TRIPLE C, INC. —Aurora, NC
- Full-time
- Background check
- Construction site
- Mid-level
- Health insurance
- Dental insurance
Quick Apply
Senior Distillery Production Manager
Liberty & Plenty Distillery —Wilson, NC
- $95,000 - $110,000 a year
- Contract
- 7 years
- Mentoring
- Recruiting
- Health insurance
- Paid time off
Quick Apply
21h
RN Case Manager Lead Wesley Long Hospital
Cone Health —Greensboro, NC
- Full-time
- Nursing
- RN License
- Hospital
Assistant Structural / Misc. Steel Project Manager
Arc Steel Fabrication, LLC —Bessemer City, NC
- $50,000 - $80,000 a year
- Full-time
- Background check
- Management
- Mid-level
- Paid holidays
- Health insurance
Quick Apply
3d
Assistant Channel Marketing Manager / Channel Marketing Manager
Dreamline —Mooresville, NC
- Full-time
- Hybrid work
- Marketing
- Merchandising
- Mid-level
- Health insurance
- Dental insurance
Quick Apply
Lead Electronics Repair Technician - Industrial & Component-Level
Providence Industrial Electronics Repair —Pilot Mountain, NC
- $30 - $48 an hour
- Email
- Management
- Schematics
- 5 years
- Paid holidays
- Health insurance
Quick Apply
Sushi Associate Regional Training Manager
FUJISAN FRANCHISING CORP —Charlotte, NC
- $55,000 - $62,000 a year
- Full-time
- ServSafe
- Writing skills
- Cooking
- Health insurance
- Dental insurance
Quick Apply
CNC & Machining Lead
Skyeton Inc —Fayetteville, NC
- Full-time
- Military
- Ability to lift 50 pounds
- Travel
- Health insurance
- Paid time off
Quick Apply
Quality Control Manager
The Whiskey Project Group —Edenton, NC
- Full-time
- Mid-level
- Analysis skills
- Continuous improvement
- Health insurance
- Dental insurance
Quick Apply
12d
Account Manager Roofing
Handy Distribution —Charlotte, NC
- Microsoft Outlook
- Computer literacy
- Mid-level
Quick Apply
Construction Manager
THS NATIONAL LLC —Charlotte, NC
- $90,000 - $100,000 a year
- Clean driving record
- Construction site
- Driver's License
- Health insurance
- Dental insurance
Client Administrative Manager
Steward Partners Global Advisory LLC —Hendersonville, NC
- Full-time
- Background check
- Mid-level
- Office
- Health savings account
- Health insurance
Quick Apply
Plant Manager
Confidential —Lumberton, NC
- $95,000 - $110,000 a year
- Full-time
- Forklift
- In-person
- Senior level
Quick Apply

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manager, b2b content lifecycle & conversion jobs near north carolina

Manager, B2B Content Lifecycle & Conversion

Athenahealth -
North Carolina

Apply Now

Job Details

Full-time
$74,000 - $126,000 a year

Benefits

Commuter assistance
Tuition reimbursement
Employee assistance program

Qualifications

Management
Paid advertising campaign management
Email marketing segmentation
Brand voice
Customer segmentation
B2B business model
Lead Segmentation
Content strategy alignment
Lead nurturing campaigns

Full Job Description

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

JOB TITLE: Manager, B2B Content Lifecycle & Conversion

Position Summary:

The Manager, B2B Content Lifecycle & Conversion is a dynamic full-funnel content strategist responsible for driving athenahealth's demand generation across various channels, including email, paid media, web, and webinars. This role requires a blend of strategic judgment and executional expertise, enabling the candidate to design content systems and develop messaging frameworks that effectively guide prospects through the buying journey. Based in a hybrid work environment, this position requires one day per week in the office and reports to the Director of Content Strategy.

About the Team: The Content Marketing team is dedicated to enhancing athenahealth's demand generation efforts through innovative content strategies. They collaborate closely with marketing operations, demand generation, and paid media teams to ensure alignment and effectiveness in messaging. The team utilizes various tools and systems to optimize content performance and drive engagement across multiple platforms.

Essential Job Responsibilities:

Design and own the content strategy for all lifecycle email programs, including sequencing logic and CTA architecture.
Author or direct copy at the segment, persona, and funnel-stage level, ensuring alignment with buyer intent signals.
Partner with marketing operations and demand generation to evaluate program performance and iterate on content strategy.
Serve as the primary content strategist for paid media programs, advising on copy and creative direction.
Maintain and evolve content architecture for athenahealth.com conversion-focused web pages and campaign landing pages.
Source, brief, and manage freelance writers for content assets, ensuring quality and brand voice standards.
Analyze existing page content for funnel alignment, search visibility, and conversion readiness.

Additional Job Responsibilities:

Collaborate with web production and creative teams on content specifications before design begins.
Develop and maintain messaging frameworks for paid creative campaigns.
Audit and improve existing content for effectiveness and alignment with strategic goals.
Support newsletter strategy and content execution as part of the lifecycle email program.
Manage freelance budget and production timelines in partnership with content operations.
Contribute to the overall content strategy and execution across various platforms.
Advocate for necessary changes to enhance content performance and user experience.

Expected Education & Experience:

5–7 years of content marketing experience with a focus on email lifecycle, landing page, and paid content strategy in a B2B environment.
Proven experience in designing email nurture architecture and determining sequence logic.
Strong knowledge of paid media targeting and audience segmentation.
Experience managing freelance writers and maintaining brand voice at scale.
Ability to operate with limited creative direction and generate briefs independently.
Preferred experience in healthcare technology or B2B SaaS environments.
Familiarity with marketing automation platforms and web CMS environments.
Deep understanding of SEO, UX, and CRO principles and their impact on content performance.

Expected Compensation

$74,000 - $126,000

The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.

About athenahealth

Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.

Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.

What we can do for you:

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

Learn more about our culture and benefits here: athenahealth.com/careers

https://www.athenahealth.com/careers/equal-opportunity

Apply Now

Refine Your Search

manager, b2b content lifecycle & conversion jobs in north carolina

Manager, B2B Content Lifecycle & Conversion

Regional Marketing Manager - Durham, NC

Group Lead, US Tax - Ag Solutions

Development Manager

Grain Storage Manager

Retail Channel Marketing Manager

Field Services Manager - Heavy Civil

Supervisor / General Foreman

Senior Distillery Production Manager

RN Case Manager Lead Wesley Long Hospital

Assistant Structural / Misc. Steel Project Manager

Assistant Channel Marketing Manager / Channel Marketing Manager

Lead Electronics Repair Technician - Industrial & Component-Level

Sushi Associate Regional Training Manager

CNC & Machining Lead

Quality Control Manager

Account Manager Roofing

Construction Manager

Client Administrative Manager

Plant Manager

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