About DECA Analytics
DECA Analytics is a Puerto Rico-based professional services firm specializing in tax incentives, compliance, capital markets, and foundational business services. DECA helps companies and individuals navigate Act 60 incentives, R&D tax credits, grants, access to capital, and business establishment in Puerto Rico — serving as a trusted long-term advisor rather than a transactional service provider. DECA is investing in an in-house marketing function to strengthen its digital presence, build credibility, and generate qualified business development opportunities. This is a newly created, high-visibility role reporting
directly into DECA's leadership.
About the Role
The Marketing Manager will own DECA's marketing strategy, brand voice, content calendar, and vendor coordination from the ground up. This is a hands-on, builder role for someone who can both set the strategy and execute day-to-day — from directing contracted specialists to drafting content themselves with the help of AI tools.
You will manage a small team of contracted specialists (SEO/GEO, videography/photography, web development) while personally driving DECA's storytelling, thought-leadership, and reputation-building efforts. You will report on performance through a monthly KPI scorecard and help DECA become a recognized, AI-search-visible authority on Puerto Rico incentives, tax, and business topics.
What You'll Own
Strategy & Infrastructure
- Own overall marketing strategy, brand voice, messaging framework, and visual standards.
- Build and manage the content calendar and approval process across all workstreams.
- Set up and maintain analytics and lead tracking (GA4, Search Console, Monday.com lead source field).
- Coordinate contracted specialists — SEO/GEO, videography/photography, web development — to keep work moving on a continuous basis.
Client Promotions & Storytelling
- Build a prioritized client list and manage the end-to-end process for client video interviews, written case studies, and testimonials.
- Turn each client engagement into multiple reusable assets: primary video, short clips, written success story, LinkedIn post, and newsletter content.
- Coordinate outreach, consent, drafts, and internal/client approvals for all client-facing content.
Online Reviews & Reputation Management
- Run a structured, non-pressuring review-request process across Google Business Profile, BBB, Trustpilot, and other relevant platforms.
- Tie review requests to natural client milestones (decree issuance, tax credit approval, grant completion, etc.), coordinated with satisfaction surveys and the KAM team.
- Monitor review platforms, draft responses for internal approval, and flag recurring themes or sensitive issues to leadership.
SEO, GEO/AIO & Thought Leadership
- Direct keyword and search-intent research across DECA's core service lines (Act 60, R&D tax credits, grants, access to capital, business expansion) — split between traditional SEO and GEO/AIO (AI-
search) targets.
- Oversee website optimization: page structure, technical SEO, structured data, and dedicated service pages.
- Coordinate with subject-matter experts across DECA's teams to source, draft, and publish thought-leadership articles, FAQs, and explainers structured for citation by AI search platforms (ChatGPT, Perplexity, Google AI Overviews).
- Maintain a consistent publishing cadence across articles, LinkedIn, newsletters, and regulatory alerts.
Lead Generation & Reporting
- Ensure marketing content drives qualified prospects to service pages, consultation requests, and inquiry forms.
- Track which content, campaigns, and search terms generate the highest-quality opportunities.
- Deliver a monthly KPI scorecard covering reviews, search rankings, AI-search citations, website traffic, engagement, and pipeline impact.
What You'll Manage
You will direct the following contracted specialists rather than performing all work personally:
- SEO / GEO Specialist (overseas contractor, ~10–15 hrs/week) — keyword research, technical SEO, and GEO/AIO content structuring.
- Videographer / Photographer (Puerto Rico, as-needed) — client interviews and on-site photography.
- Web Developer (contractor) — publishes new pages and implements technical fixes you and the SEO specialist identify.
What We're Looking Forz
- 5+ years of experience in marketing, content, or communications, ideally with exposure to B2B professional services, financial services, or a similarly regulated industry.
- Strong writing skills and comfort turning technical subject matter (tax, incentives, compliance) into clear, credible content for a non-technical business audience.
- Working knowledge of SEO fundamentals and genuine curiosity about GEO/AIO (how AI search platforms surface and cite content) — you don't need to be the technical SEO expert, but you need to be able to brief and manage one.
- Experience managing external contractors or vendors and keeping multiple workstreams moving without close supervision.
- Comfort using AI tools (writing, editing, light web development, research) as part of your daily workflow.
- Based in Puerto Rico, with an understanding of — or strong interest in learning — the island's tax incentives and economic development landscape.
- Highly organized, detail-oriented, and comfortable owning a KPI scorecard and reporting results to firm leadership.
What Success Looks Like
- A steady cadence of client stories, thought-leadership content, and reviews published every month.
- Measurable growth in organic traffic, keyword rankings, and DECA's visibility in AI-generated search answers.
- A growing, well-managed body of client reviews across Google, BBB, and Trustpilot.
- Qualified inquiries generated through the website and tracked to source in Monday.com.
- A repeatable marketing system that can scale as DECA adds capacity — more SEO hours, additional headcount, or expanded content production.
We are an equal opportunity employer and value diversity. All employment decisions are based on merit, qualifications, and business needs without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability status.
