Marketing Manager
LAUREL MANOR | eFIORI | CASA PERNOI
Position Summary
The Marketing Manager is responsible for developing, implementing, monitoring, and evaluating marketing and communication strategies for Laurel Manor, eFiori, and Casa Pernoi, all operating under the leadership of Chef Luciano DelSignore. While each business maintains its own brand identity, audience, and objectives, the Marketing Manager will provide coordinated strategic and creative support across all three. The role oversees website content, digital marketing, organic and paid social media, advertising, public relations, photography and video, brand partnerships, sales collateral, event and restaurant promotions, and reputation management. Working closely with Chef Luciano, Sales and Marketing leadership, Culinary, Operations, and outside agencies, the Marketing Manager will strengthen each brand, generate qualified event leads and dining reservations, support revenue growth, and identify thoughtful opportunities for cross-promotion.
Marketing Strategy & Multi-Brand Management
- Develop and implement individual marketing and public relations strategies for Laurel Manor, eFiori, and Casa Pernoi based on each business's goals, audiences, revenue priorities, and market positioning.
- Create annual, seasonal, and campaign-specific marketing plans for weddings, corporate and social events, private dining, restaurant promotions, culinary experiences, holidays, and other priority business segments.
- Maintain a distinct and consistent brand identity, voice, and visual presentation for each business across all marketing channels and guest or client touchpoints.
- Maintain a coordinated marketing calendar across the three businesses to manage priorities, deadlines, campaigns, events, content needs, and promotional opportunities.
- Identify appropriate cross-promotional opportunities among Laurel Manor, eFiori, and Casa Pernoi while protecting the individual positioning and character of each brand.
- Support the visibility of Chef Luciano DelSignore's culinary leadership, accomplishments, appearances, partnerships, and involvement across the businesses.
Website, Digital Marketing & Online Presence
- Manage and maintain website content for Laurel Manor, eFiori, and Casa Pernoi, including event pages, menus, packages, private dining information, photography, promotions, calls to action, lead forms, and search-friendly copy.
- Coordinate website updates with internal stakeholders and outside web or digital partners, ensuring content is current, accurate, visually consistent, and easy for prospective clients and restaurant guests to navigate.
- Develop and oversee digital campaigns through search, display, retargeting, email, and other relevant channels to generate qualified event leads, dining reservations, private dining inquiries, and awareness.
- Maintain accurate and compelling content across relevant platforms and directories, including wedding and event channels for Laurel Manor and restaurant, reservation, ordering, review, and local business platforms for eFiori and Casa Pernoi.
- Monitor website traffic, search performance, lead and reservation sources, conversion activity, and campaign results by business, and recommend improvements based on performance data.
- Maintain organized access, documentation, and brand assets for all websites, digital platforms, directories, email systems, and marketing technology.
Social Media, Content & Community Engagement
- Develop, coordinate, execute, and maintain social media strategies for Laurel Manor, eFiori, and Casa Pernoi across Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant platforms.
- Create and manage separate but coordinated content calendars that reflect each brand's voice, audience, business goals, and promotional priorities.
- Create content highlighting weddings, corporate and social events, private dining, culinary offerings, seasonal menus, special experiences, venue and restaurant features, testimonials, Chef Luciano, team members, and community involvement.
- Produce, edit, schedule, and publish organic content while coordinating paid social campaigns with outside agencies or advertising partners.
- Monitor comments, messages, mentions, and engagement across all accounts, and ensure inquiries are acknowledged or directed to the appropriate team member promptly.
- Build relationships with local influencers, content creators, wedding professionals, meeting planners, culinary partners, community organizations, and media contacts to expand reach and generate relevant content.
Advertising, Public Relations & Media
- Develop and execute media plans for each business that may include digital advertising, print advertising, sponsored content, email marketing, local media placements, directory listings, and strategic partnerships.
- Write and coordinate advertising copy, press releases, media pitches, promotional announcements, business descriptions, executive talking points, and other external communications.
- Manage media opportunities, property and restaurant visits, interviews, photography sessions, video production, and editorial requests in coordination with leadership and operations.
- Maintain relationships with local media, hospitality, culinary, wedding and event industry contacts, community partners, and relevant publications.
- Support public relations initiatives that generate positive exposure for Laurel Manor, eFiori, Casa Pernoi, Chef Luciano, culinary offerings, events, renovations, partnerships, and community involvement.
- Assist leadership with crisis communication coordination and ensure external messaging is accurate, timely, and aligned with approved direction.
Creative Services, Collateral & Brand Standards
- Write, design, update, and coordinate visual materials for event packages, menus, private dining materials, brochures, sales proposals, invitations, presentations, signage, advertisements, social media, email campaigns, websites, and internal communications.
- Create professional PowerPoint and Canva presentations for ownership, sales initiatives, client proposals, strategic partnerships, showcases, media opportunities, and business development.
- Coordinate photography, video, graphic design, printing, and production projects with internal teams and outside creative partners across all three businesses.
- Maintain organized and current libraries of approved photography, video, logos, brand files, templates, menus, sales collateral, and campaign assets for each business.
- Ensure all printed and digital materials follow the appropriate brand standards and that outdated materials are removed from circulation.
- Review copy, layouts, pricing, dates, operating information, contact details, menu descriptions, and event information for accuracy before materials are published or distributed.
Event Marketing, Restaurant Promotions & Partnerships
- Develop marketing plans for Laurel Manor showcases, open houses, tasting events, community events, promotional experiences, and other on-site or off-site initiatives.
- Develop and support promotions for eFiori and Casa Pernoi, including seasonal menus, holiday dining, culinary events, private dining, special experiences, gift cards, and other revenue-generating initiatives.
- Coordinate marketing timelines, invitations, registration or reservation pages, promotional materials, advertising, partner participation, content capture, and post-event follow-up.
- Build local brand partnerships that increase awareness, enhance the client or guest experience, and create mutually beneficial promotional opportunities.
- Support the development and promotion of seasonal offers, value-added packages, limited-time promotions, and new experiences in coordination with Sales, Culinary, Operations, and leadership.
- Represent Laurel Manor, eFiori, and Casa Pernoi at selected networking events, hospitality functions, culinary programs, community events, and industry activities as appropriate.
Sales, Culinary & Operations Collaboration
- Work closely with the Laurel Manor Sales team to understand booking pace, priority dates, lead quality, conversion trends, client needs, and opportunities requiring additional marketing support.
- Collaborate with restaurant leadership and culinary teams to understand reservation trends, menu launches, private dining opportunities, guest preferences, special events, and promotional priorities for eFiori and Casa Pernoi.
- Develop campaigns and materials that support Laurel Manor's wedding, corporate, social, nonprofit, cultural, and special event revenue goals and the restaurants' dining, private event, and promotional objectives.
- Partner with Culinary and Operations to accurately promote menus, service experiences, venue capabilities, restaurant experiences, event spaces, and new offerings.
- Attend relevant sales, marketing, culinary, leadership, and operational meetings and provide updates on campaigns, priorities, performance, and upcoming initiatives.
- Coordinate marketing timelines and deliverables across locations and departments to ensure promotions can be executed operationally and communicated consistently.
Agency Management, Analytics & Reporting
- Manage relationships with outside agencies and vendors supporting public relations, social media, digital marketing, advertising, website development, photography, video, graphic design, and printing.
- Establish clear scopes, priorities, timelines, budgets, deliverables, and performance expectations for outside partners across the three businesses.
- Review agency recommendations and ensure strategies remain aligned with the appropriate brand, audience, goals, and business priorities.
- Prepare weekly and monthly reporting on marketing activity, campaign performance, agency productivity, website results, social engagement, lead generation, reservations, and key accomplishments by business.
- Analyze marketing results and identify meaningful trends, opportunities, and areas requiring adjustment or additional investment.
- Maintain competitive analyses of relevant event venues, wedding destinations, private dining businesses, restaurants, hospitality brands, and local market activity.
- Track marketing expenses and assist leadership with budget planning, forecasting, invoice review, allocation of shared costs, and return-on-investment evaluation.
Reputation Management & General Responsibilities
- Monitor online reviews, ratings, social mentions, and reputation management channels for all three businesses, and coordinate timely, professional responses with leadership and the appropriate teams.
- Identify recurring feedback themes and share relevant insights with Sales, Culinary, Operations, and leadership to support continuous improvement.
- Maintain a high level of professionalism, discretion, organization, responsiveness, and attention to detail while working across multiple brands and locations.
- Manage multiple projects, deadlines, vendors, campaigns, and priorities in fast-paced event and restaurant environments.
- Maintain professional relationships with clients, guests, employees, vendors, agencies, community partners, media contacts, and business organizations.
- Perform additional marketing, communication, and business development duties as assigned by Chef Luciano DelSignore and leadership.
- Support the hospitality, brand presentation, communication, client and guest experience, and service standards of Laurel Manor, eFiori, and Casa Pernoi.
Qualifications
- Two to three years of marketing, social media, digital marketing, communications, or public relations experience; hospitality, events, weddings, restaurants, culinary, or related lifestyle experience is preferred.
- Strong writing, editing, communication, interpersonal, presentation, and problem-solving skills.
- Demonstrated experience developing social media content and managing organic and paid digital campaigns across multiple accounts or brands.
- Proficiency with Microsoft Office, Google Workspace, Canva, Adobe InDesign, Adobe Photoshop, photo and video editing tools, email marketing platforms, survey tools, and similar programs.
- Working knowledge of website content management systems, web design principles, search optimization, digital analytics, online directory management, and reputation platforms.
- Strong project management skills with the ability to organize multiple priorities, manage deadlines, coordinate vendors, and follow projects through completion.
- Ability to interpret data, identify long-term trends, measure campaign performance, and translate results into practical recommendations.
- Strong attention to detail and the ability to maintain distinct brand standards and accuracy across multiple channels, businesses, and materials.
- Ability to work collaboratively with Chef Luciano, Sales, Culinary, Operations, leadership, outside agencies, and community partners.
- Ability to support on-site marketing and content needs across Laurel Manor and the Birmingham restaurant locations.
- Availability to support occasional evening or weekend events, photo shoots, restaurant promotions, showcases, and other activities as business needs require.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Work Location: Hybrid remote in Livonia, MI 48150
