Overview
Marketing and Outreach Specialist
Locations: West Hollywood and Downtown Los Angeles (Skid Row)
Organization: MBI Health Services, Inc.
Reports To: Program Leadership
Status: Full-Time, In Person
Pay: $22.00–$23.00 per hour
Position Overview
MBI Health Services is seeking a motivated, creative, and results-driven Marketing and Outreach Specialist to increase our visibility, strengthen community partnerships, and connect individuals with behavioral health and substance use disorder services.
This position bridges marketing and direct community outreach. The successful candidate must be able to promote MBI through social media, digital content, flyers, community events, presentations, professional networking, and in-person outreach.
This is not a position focused only on distributing flyers or attending events. The Marketing and Outreach Specialist is expected to turn marketing activity and community relationships into measurable referrals, completed intakes, and admissions.
The right person will be equally comfortable:
- Creating an engaging social media post
- Developing flyers and outreach materials
- Representing MBI at a professional meeting
- Building relationships with referral partners
- Engaging individuals in Skid Row and West Hollywood
- Following a referral through intake and enrollment
- Tracking results and adjusting strategies based on performance
The goal is simple: Visibility → Relationships → Referrals → Admissions
Primary Responsibilities1. Marketing and Brand Visibility
- Develop and carry out marketing strategies that increase awareness of MBI’s services.
- Create professional flyers, brochures, social media content, outreach announcements, and promotional materials.
- Maintain an active and consistent presence across platforms such as Facebook, Instagram, TikTok, LinkedIn, and Google.
- Promote MBI’s immediate-access behavioral health, psychiatric, and substance use disorder services.
- Capture appropriate photographs, videos, testimonials, and event content while following all consent and confidentiality requirements.
- Help maintain accurate and current information on MBI’s website, online listings, and social media pages.
- Monitor community conversations, trends, and opportunities that can strengthen MBI’s visibility.
- Ensure all public-facing materials reflect MBI’s mission, services, brand, and professional standards.
2. Community Outreach and Engagement
- Conduct regular outreach in West Hollywood, Downtown Los Angeles, Skid Row, and other identified service areas.
- Engage individuals experiencing homelessness, mental health challenges, substance use disorders, and other barriers to care.
- Attend community events, resource fairs, provider meetings, and neighborhood activities.
- Organize and staff MBI information tables, presentations, outreach events, and community campaigns.
- Clearly explain MBI’s services, eligibility requirements, insurance options, and immediate-access process.
- Use mobile technology to collect contact information, complete preliminary insurance checks, and begin the intake connection in the field.
- Coordinate same-day or next-day intake appointments whenever possible.
3. Partnership and Referral Development
- Build and maintain relationships with:
- Courts and justice-involved programs
- Probation and parole offices
- Hospitals, clinics, and treatment providers
- Shelters, SROs, and transitional housing programs
- Case managers and social-service teams
- Schools, colleges, and internship programs
- Faith-based and community organizations
- City, county, and nonprofit agencies
- LGBTQ+, older-adult, reentry, and homelessness-service organizations
- Schedule introductory meetings and presentations with potential referral partners.
- Position MBI as a reliable, immediate-access provider.
- Maintain regular communication with referral sources instead of relying on one-time contact.
- Identify opportunities for partnerships, presentations, community events, and coordinated campaigns.
- Develop new referral pipelines while strengthening existing partnerships.
4. Referral Conversion and Admissions Support
- Follow outreach leads from the first contact through intake and enrollment.
- Work closely with intake, front-desk, insurance-verification, and clinical teams.
- Help prospective members overcome barriers that may prevent them from completing intake.
- Contact individuals who express interest and follow up until they engage in services or decline.
- Confirm that referred individuals receive appointments and understand their next steps.
- Track which marketing activities, events, and partnerships generate completed admissions.
- Recognize that outreach is not complete until the individual successfully connects with services.
5. Tracking and Performance Reporting
- Maintain accurate records of:
- Marketing campaigns and content
- Social media activity and engagement
- Outreach locations and events
- New professional contacts
- Referral partners
- Individuals engaged
- Insurance verifications
- Intakes scheduled
- Intakes completed
- Admissions generated
- Referral sources and conversion rates
- Submit weekly reports showing activities, results, barriers, and upcoming opportunities.
- Use performance data to determine which outreach and marketing strategies are producing results.
- Maintain accurate information in MBI’s outreach tracking systems and Credible EMR, as appropriate.
Performance Expectations
This is a performance-based position. Success will be evaluated through both marketing activity and admissions results.
Key performance indicators include:
- Growth in MBI’s online and community visibility
- Consistent production of professional marketing content
- Number of outreach activities and events completed
- Number of new professional contacts established
- Number of active referral relationships developed
- Number of presentations and partnership meetings completed
- Number of prospective members engaged
- Number of insurance verifications completed
- Number of intake appointments scheduled
- Number of completed admissions
- Referral-to-admission conversion rate
Completed admissions are the primary outcome. Marketing activity and community contacts must lead to measurable growth.
Required Qualifications
- At least two years of experience in marketing, community outreach, business development, behavioral health, social services, or a related field.
- Demonstrated ability to create marketing materials and social media content.
- Strong written, verbal, presentation, and interpersonal communication skills.
- Ability to build professional relationships with agencies, providers, community leaders, and referral sources.
- Comfortable conducting direct outreach with homeless, justice-involved, mental health, and substance use disorder populations.
- Comfortable working in both Skid Row and West Hollywood.
- Ability to represent MBI professionally in settings ranging from street outreach to executive and community meetings.
- Strong follow-up, organization, and time-management skills.
- Comfortable being held accountable for measurable goals.
- Proficiency with social media platforms, Canva or similar design tools, email, mobile technology, and data-tracking systems.
- Reliable transportation and the ability to travel throughout Los Angeles County.
Preferred Qualifications
- Existing relationships with housing providers, courts, probation programs, hospitals, clinics, or community organizations.
- Experience marketing healthcare, behavioral health, substance use disorder, or social-service programs.
- Knowledge of Medi-Cal populations, managed care, insurance verification, and behavioral health access.
- Experience using Credible or another electronic health record system.
- Experience with photography, short-form video, content creation, or website updates.
- Bilingual in Spanish or Russian.
Ideal Candidate
The ideal candidate is a marketing-minded relationship builder who knows how to produce results. This person is creative, outgoing, organized, persistent, and comfortable working both independently and as part of a team.
We are looking for someone who:
- Can market services without losing the human connection
- Understands both community outreach and professional networking
- Knows how to create attention and turn that attention into action
- Follows up consistently and closes the referral loop
- Can communicate professionally with executives and compassionately with individuals on the street
- Takes ownership of assignments and does not wait to be told every next step
- Understands that likes, followers, flyers, and contacts matter only when they help people enter services
Why This Position Matters
MBI provides immediate access to behavioral health, psychiatric, and substance use disorder services. The Marketing and Outreach Specialist helps ensure that community members, referral partners, and public agencies know that these services are available and understand how to access them.
This position directly supports:
- Increased community awareness
- Stronger referral partnerships
- Increased admissions and census
- Expansion of MBI’s community presence
- Improved access to treatment
- Long-term organizational growth and sustainability
The person in this role is not simply promoting MBI. They are helping build the organization’s front door and ensuring that people successfully walk through it.
Benefits
Work Location: In person at West Hollywood, Downtown Los Angeles, and community outreach locations throughout Los Angeles County.
Pay: $22.00 - $25.00 per hour
Benefits:
Work Location: In person
