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SEO & GEO Specialist Search Engine Optimization + Generative Engine Optimization
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SEO & GEO Specialist Search Engine Optimization + Generative Engine Optimization

GSHC Surrogacy & Egg Donation
Remote

Quick Apply

Job Details

Contract
From $60 an hour

Qualifications

Branding
Teamwork
Industry trends
Google Search Console
AI
SEO content writing
Content strategy alignment
ChatGPT
Generative AI

Full Job Description

SEO & GEO Specialist Search Engine Optimization + Generative Engine Optimization

ABOUT THE ROLE

We are looking for a forward-thinking SEO & GEO Specialist who doesn't just follow trends — they see where things are going before everyone else does. This is not a traditional SEO role.

We need someone who understands the full evolution of search — from Google to AI-powered platforms — and knows how to position our brand to win in both. If you are still only thinking about Google rankings, this role is not for you. We need someone who understands that the next frontier of search is inside the LLMs — ChatGPT, Perplexity, Claude, Gemini — and has a strategy to get us there.

WHAT YOU'LL DO

Develop and execute comprehensive SEO strategies across English-language markets
Build and implement GEO (Generative Engine Optimization) strategies to position our brand inside AI-powered platforms including ChatGPT, Perplexity, Claude, and Google Gemini
Optimize content to rank on Google, Bing, and emerging AI search platforms
Stay ahead of algorithm updates and shifts in search behavior — both traditional and AI-driven
Conduct deep keyword and topical research to identify opportunities across the full search landscape
Optimize for AI Overviews and featured snippets in Google Search
Create and optimize content that AI models cite, reference, and surface in responses
Build topical authority through structured, entity-based content strategies
Implement technical SEO best practices — site architecture, schema markup, Core Web Vitals, crawlability
Monitor and analyze performance across all platforms using GA4, Google Search Console, Ahrefs, SEMrush or similar tools
Collaborate with content, paid media, and web teams to align SEO and GEO with overall marketing strategy
Develop and maintain a brand presence that LLMs recognize, trust, and cite as an authoritative source
Stay current on GEO best practices and test new approaches as the space evolves

WHAT WE'RE LOOKING FOR

3+ years of SEO experience with demonstrated results
Deep understanding of traditional SEO fundamentals — technical SEO, on-page optimization, off-page strategy, and link building
Proven knowledge of GEO and LLM optimization — you understand how AI models pull, weight, and cite information and you have a strategy to influence that
Strong understanding of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and how to build it across a brand
Experience building topical authority and entity-based SEO strategies
Proficient in GA4, Google Search Console, Ahrefs, SEMrush or comparable tools
Ability to write, optimize, and brief content that performs in both traditional search and AI-generated responses
Strategic thinker who can connect SEO and GEO efforts to broader business and brand goals
Self-starter mentality — you follow industry leaders, you test things yourself, and you are not waiting to be told what is coming next
Strong communicator who can translate complex SEO and GEO concepts into clear strategies for non-technical stakeholders

BONUS POINTS

Experience with surrogacy, fertility, or healthcare SEO — niche, high-trust, high-stakes content
Understanding of how different AI platforms weight and source content differently
Experience optimizing for voice search and AI assistants
Familiarity with structured data, schema markup, and knowledge graph optimization
Experience running SEO in regulated or sensitive industries where E-E-A-T is critical

WHY JOIN US

Be at the forefront of next-generation search — traditional SEO + GEO from day one
Opportunity to own and build the SEO and GEO function from the ground up — this is not a support role
Work in a fast-growing niche market with real stakes and real impact
Collaborative team environment — marketing, content, paid media, and web all in sync
Remote position with flexibility and autonomy
Competitive pay — Negotiable

A NOTE ON GEO

Generative Engine Optimization (GEO) is the practice of optimizing content and brand presence so that AI-powered platforms — ChatGPT, Perplexity, Claude, Google Gemini — surface, cite, and recommend your brand in their responses. As AI becomes the default way people search for information, GEO is no longer optional. We are looking for someone who understands this shift and knows how to position a brand to win in both worlds.

Pay: From $60.00 per hour

Work Location: Remote

Quick Apply

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